DJ Diabetes is the company I founded for my freelance work under my personal brand name, which I use for all forms of creative work.I offer a wide range of creative services, including graphic design, video editing, motion graphics, creative direction, and art direction. My ability to work independently or as part of a team, combined with effective planning and coordination, ensures that projects are completed on time and within budget while consistently meeting high standards.I create marketing materials, presentations, branding, merchandise, and packaging for companies including UMG, WMG, ESPN, Harris Corporation, Hutchinson SA, Sony Music, and Def Jam, as well as for artists including Kanye West, Juice WRLD, Playboi Carti, NLE Choppa, Moneybagg Yo, Yeat, and Shaboozey.

The Summer Smash is the largest independent hip-hop festival in the world. It is an annual three-day music festival held in Bridgeview, IL, featuring over 70 performing artists and attracting 120,000 attendees.I am responsible for creating all marketing and on-site materials, ensuring brand consistency across all deliverables. I work closely with the marketing, sponsorship, production, and safety teams to align diverse expectations and achieve design solutions that were successful for all stakeholders.

• Create original and rework existing marketing materials for the artists we book to advertise their concerts across social media, web, and print.• Work closely with the artists’ management and record labels to adhere to brand standards and meet announcement deadlines.Notable artists include Kanye West, Juice WRLD, Kodak Black, Baby Keem, Coi Leray, Latto, Tommy Richman, Lucki, Destroy Lonely, Ken Carson, Yung Nudy, and Veeze.

• Designed tour flyers, digital billboards, bus wraps, and print materials for Money Man’s Blockchain and Purple Heart album rollout campaigns.• Collaborated with the marketing team to create decks, EPKs, social media graphics, and print materials for clients including ESPN, Tyga, Shaboozey, Money Man, J.R. Smith, Ellise, Yxngxr1, Rare Americans, and the CEO of EMPIRE.

I managed and fulfilled content requests from the Ads, Social Media, Amazon, and Email/SMS Marketing departments. I designed both static and animated graphics for digital and print, and edited videos, including user-generated content (UGC) and professionally shot footage.• Collaborated closely with the marketing team to create and edit ads for optimal performance across various channels.• Edited testimonial videos for the successful launch of the Total Body Transformation Challenge, reaching the maximum capacity of 150 participants and generating a waitlist of over 100.• Supported collaborations with celebrities and events including Jen Widerstrom, Gunnar Peterson, and AVP Chicago.

• Created graphics and video assets for ads, social media, web, newsletters, and print.• Helped successfully execute AER’s Kickstarter & Indiegogo campaigns, exceeding the funding goal by 800%, generating over $300,000 by backers.• Worked on collaborations with Kylie Jenner, Shea Whitney, and Serge Normant.• Worked closely with the engineering team and international manufacturers to design product packaging that met print and safety specifications.

Color of the day is a platform featuring influential people and their work. Creating aesthetically pleasing images, Color of the day provides information offering inspiration to the growing 15,000+ followers which include designers, artists, and the general public.• Conducted research to establish brand positioning.• Determined target market and appropriate content for audience to engage.• Developed and maintained an adaptive content calendar to provide timely content.• Researched and studied algorithms and analytics to achieve maximum engagement and growth.• Remained current on popular culture, social media, entertainment, and art.• Sourced and edited featured photos.Followed by top-tier creatives including Mac Miller, Chance The Rapper, Cole Bennett, and others.Amassed through organic growth from the ground up:Twitter (@color_otd):13.4K+ Followers 17.3M+ Impressions with an 8.1% Engagement RateInstagram (@color.otd):2.2K+ Followers

Graphic Designer for artist NLE Choppa:• Collaborated with the marketing department to provide direction, evaluate work, and develop the artist’s brand.• Designed cover art for singles, including the Platinum-certified “Shotta Flow 2,” “Capo,” “Free Youngboy,” “I Don’t Need No Help Remix,” “Shotta Flow Remix,” and “Blocc Is Hot.”• Created the Shotta Flow merchandise line, including shirts, basketball uniforms, bandanas, and various accessories.

Awarded best merchandise design for Lil Peep, chosen from 2,500+ entries:• Hot Topic’s #76th best-selling shirt out of their entire 25,367 piece collection, within just 6 months of its release. Sold out online and in over 600 retail stores within a week.• Worked with company's legal department to obtain rights to and use external assets in order to operate within brand guidelines and abide by copyright laws.• Acknowledged in The New York Times & New York Magazine’s The Cut.

• Assisted senior designer with designing client deliverables, preparing files and sourcing production within constrained budget and expedited turnaround times• Collaborated with PR department to establish proper copy for designs and client presentations• Generated daily progress reports to maximize communication between all departments efficiently

• Designed 3D trade show booth exhibits and print materials for clients including Harris Corporation and Exelis Inc.• Engineered, drafted, and designed a double deck exhibit structure for professional certification and production to expand company’s clientele and capabilities.• Designed and developed company website, created digital and print materials, and assisted with graphic production.• Managed multiple projects, communicating with clients, team members, and manufacturers to successfully meet client deadlines.

• Managed company's social media accounts, implementing advertising strategies and promotional campaigns.• Collected and analyzed data to optimize campaign performance, drive growth, and increase sales.• Photographed and edited product shots, lookbooks, and sourced models and locations.• Designed and revised digital and print materials on tight deadlines to meet release dates.• Successfully executed Kickstarter campaign allowing us to be exhibitors at Venue Trade Show in Los Angeles, CA.• Clothing was featured in Urban Outfitters - Tempe, AZ.

Jack of all trades: Graphic Designer, Tech Support, Photo/Video Editor, DJ, Salesman, and more:• Designed digital and print advertisements, promotional materials, and custom monograms.• Organized digital and physical content to present to clients.• Streamlined file sharing and remote image display for photo booths.• Facilitated and provided technical support for all photo booths.