- Managed and helped grow (for 10+ years) one of Cisco’s largest and most trafficked products/websites—the ‘Cisco Networking Academy’, NetAcad.com website—from 1.6M students when I joined Cisco in 2005 to 24M students worldwide in 2024.- Helped design the new Netacad.com website (launched Aug 2024), including a complete redesign to the top navigation (after competitive analysis, created low and high-fidelity prototypes, got approval, and worked with the Engineering team to implement) and an… Show more - Managed and helped grow (for 10+ years) one of Cisco’s largest and most trafficked products/websites—the ‘Cisco Networking Academy’, NetAcad.com website—from 1.6M students when I joined Cisco in 2005 to 24M students worldwide in 2024.- Helped design the new Netacad.com website (launched Aug 2024), including a complete redesign to the top navigation (after competitive analysis, created low and high-fidelity prototypes, got approval, and worked with the Engineering team to implement) and an improved UX learning catalog—resulting in a +55% increase in engaged sessions, and +350% increase in average engagement time.- Assisted in updated SEO meta title and description, and UX writing on-page copy—resulting in a +10% increase in Google Search click-through rate (CTR), and +35% increase in organic sessions.- Led a cross-functional team of 20 people to successfully manage the content and complexities of merging two huge websites—SkillsForAll.com and NetAcad.com (by far the biggest project of my career). We delivered on time and had a successful launch on schedule.- Redesigned NetAcad.com course pages with UX and conversion rate optimization (CRO) methods—boosting student registrants by +15%.- Redesigned the Netacad.com homepage (in HTML and Bootstrap CSS) with proven UX, SEO, and CRO methods, increasing conversions by +10%, and organic search traffic by +15%.- Led out in researching, simplifying user journeys, and documenting UX recommendations and requirements for upcoming website redesigns and migrations.- Worked closely with the Engineering team on creating new feature requests, logging bugs, QA testing, and releases. All tracked within Jira using Agile methodologies.- Kept NetAcad.com up to date with modern guidelines for performance, search engine optimization (SEO), web accessibility (WCAG), and legal compliance. Show less

- Led out in researching, simplifying user journeys, and documenting UX recommendations and requirements for upcoming website redesigns and migrations.- Assisted in the complete redesign, redirects, migration, page build-outs, and ongoing site maintenance of Netacad.com to Drupal CMS platform—increasing productivity by +200% due to the ease of creating, updating, translating, and deploying web content within the CMS.- Worked closely with the Engineering team on creating new feature… Show more - Led out in researching, simplifying user journeys, and documenting UX recommendations and requirements for upcoming website redesigns and migrations.- Assisted in the complete redesign, redirects, migration, page build-outs, and ongoing site maintenance of Netacad.com to Drupal CMS platform—increasing productivity by +200% due to the ease of creating, updating, translating, and deploying web content within the CMS.- Worked closely with the Engineering team on creating new feature requests, logging bugs, QA testing, and releases. All tracked within Jira using Agile methodologies.- Assisted in the complete redesign, content audits, redirects, and full migration of Cisco’s Corporate Social Responsibility (CSR) website back to Cisco.com, including all page build-outs and maintenance in Adobe Experience Manager (AEM), saving our department tens of thousands of dollars.- Produced fresh content updates on Cisco’s CSR website and Cisco’s Netacad.com website—including creating new digital assets, collateral, and web pages. Optimized pages and content for SEO, UX, and CRO.- Got a substantial raise for taking courses in User Experience, UX design, UI design, Design Thinking, Human-Computer Interaction (HCI), and analytics—most of which I finished in the top 10% of the class.- Boosted awareness of Cisco’s CSR initiatives—helping it eventually become a shining star in Cisco’s public brand narrative and public impact goals. Show less

My clever mashup videos from this hobby have more than 20 million combined views.

- Assisted in the complete HTML redesign (SEO optimized), migration, implementation, and maintenance of Netacad.com’s first mobile-friendly responsive website (non-CMS), resulting in a +15% increase in organic sessions.- Produced fresh content updates on NetAcad.com by learning the Engineering team’s setup using JSON, Git, and Gerrit version control.- Arranged for a third-party user research UX research usability study on Cisco's CSR site, which identified areas of improvement from our… Show more - Assisted in the complete HTML redesign (SEO optimized), migration, implementation, and maintenance of Netacad.com’s first mobile-friendly responsive website (non-CMS), resulting in a +15% increase in organic sessions.- Produced fresh content updates on NetAcad.com by learning the Engineering team’s setup using JSON, Git, and Gerrit version control.- Arranged for a third-party user research UX research usability study on Cisco's CSR site, which identified areas of improvement from our users.- Completely redesigned the Cisco CSR website (wireframes and prototypes, all the way to developing the design system in HTML and CSS). The new website was much easier to navigate, had an intuitive information architecture (IA), and the copy was SEO-optimized—resulting in +20% increase in organic sessions.- Worked closely with the vendor on new feature requests, logging bugs, QA testing, and releases. When estimates came back to high I did the work myself—saving Cisco tens of thousands of dollars. Show less

- Maintained the Cisco Networking Academy website on Cisco.com.- Designed digital products and print collateral.- Designed and sent out targeted email communications to program participants.

- Redesigned and maintained the company’s website- Designed all the company’s digital and print ads

My initial freelance website. Over the years I have created interactive websites, portfolio websites, product websites, product design, fan websites, company logos, print design and more.