As The Root Group's Founder + Owner, Bryce Root strongly believes every athlete, sports brand and business professional deserves their own show or video series. All part of what he has become known for, his 12-month Marketing Content Strategy Plans allow you to stay relevant, hit your numbers and projections, while instilling consistent visibility with your target customers. Many are being left behind in this age of tech and video moving at light speed with AI driving constant innovation. His… Show more As The Root Group's Founder + Owner, Bryce Root strongly believes every athlete, sports brand and business professional deserves their own show or video series. All part of what he has become known for, his 12-month Marketing Content Strategy Plans allow you to stay relevant, hit your numbers and projections, while instilling consistent visibility with your target customers. Many are being left behind in this age of tech and video moving at light speed with AI driving constant innovation. His job is to keep you relevant, consistent and top of mind 24/7. Ranging from tourism destinations and sports + fitness organizations to entrepreneurial athletes, Bryce and his specialists immerse themselves in each partner’s business to essentially let you show up for an hour or two each month, while the content machine from product placement-based storyboarding to Bryce's secret formula for distribution magically takes over.As a Marketing Strategist that specializes in video content, The Root Group's Founder, Bryce Root, has a diverse skill set that factors into all that he crafts for you and your business. Every plan is strategically assembled and calls upon Bryce's unique skill set that he fine tunes on a daily basis as he experiments with his own brand, content and overall marketing. Here's an overview of those elements:· Customized Marketing Plan Development· Marketing Communications Plans· Branding & Consumer Experience Strategy· Strategic Partnership Development· Video Content Marketing & Copy Writing· Social & Digital Media· Media Relations & Online Ad Placement· Retail, Tourism & Destination Marketing· Community Immersionwww.RootGroupMarketing.com Show less

I take great pride in serving one of the nation's top ranked Small Business Development Centers. In the marketing advisor role, I help empower small businesses from all industries with the skills, resources and strategies to help increase their sales, foot traffic and overall brand exposure. From start ups to seasoned businesses wanting to grow their organization, I'm joined by the best of the best in advisors in areas that include business strategy, HR, cash flow, funding, leasing and the many… Show more I take great pride in serving one of the nation's top ranked Small Business Development Centers. In the marketing advisor role, I help empower small businesses from all industries with the skills, resources and strategies to help increase their sales, foot traffic and overall brand exposure. From start ups to seasoned businesses wanting to grow their organization, I'm joined by the best of the best in advisors in areas that include business strategy, HR, cash flow, funding, leasing and the many other elements that running a successful business requires. Many of the areas and strategy sessions I conduct with business owners on a daily basis include target audience analysis, brand development, customer experience funnels & audits, marketing plan development and the diverse elements that are required for today's businesses to flourish including CRM implementation, influencer marketing and strategic partnerships. Show less

As Co-Founder, I'm proud to say that we formed The Santa Cruz Beer Trail to showcase the ever-changing Santa Cruz, CA craft beer scene. We're focused on creating an interactive resource so local and visiting craft beer fans can connect and experience what is quickly becoming California’s most ground-breaking craft beer community. If you’re a fan of IPA’s, sours, or maybe curious about Nitro, our carefully-constructed, interactive SantaCruzBeerTrail.com map will let you create your own… Show more As Co-Founder, I'm proud to say that we formed The Santa Cruz Beer Trail to showcase the ever-changing Santa Cruz, CA craft beer scene. We're focused on creating an interactive resource so local and visiting craft beer fans can connect and experience what is quickly becoming California’s most ground-breaking craft beer community. If you’re a fan of IPA’s, sours, or maybe curious about Nitro, our carefully-constructed, interactive SantaCruzBeerTrail.com map will let you create your own custom beer trail, purchase a passport filled with brewery deals, not to mention give you the latest events and news from all our region's breweries. The craft beer scene is exploding here in Santa Cruz and we’re here to make sure our breweries get the attention they deserve and give beer fans the ultimate craft beer experience! Show less

As owner of The Root Group, I’ve co-founded an innovative collaboration with Scotts Valley, CA-based Slingshot SV, the premier business incubator and accelerator to the Monterey Bay Area. California’s Central Coast (Santa Cruz, Monterey & San Benito Counties) small business community will now benefit from the area’s leading small business advocate team of Andy Van Valer (Slingshot) and The Root Group. Presented as “Slingshot to Success,” we have answered the call of the Central Coast region… Show more As owner of The Root Group, I’ve co-founded an innovative collaboration with Scotts Valley, CA-based Slingshot SV, the premier business incubator and accelerator to the Monterey Bay Area. California’s Central Coast (Santa Cruz, Monterey & San Benito Counties) small business community will now benefit from the area’s leading small business advocate team of Andy Van Valer (Slingshot) and The Root Group. Presented as “Slingshot to Success,” we have answered the call of the Central Coast region, ranking amongst the top entrepreneurial areas per capita in California, by providing a comprehensive business and marketing resource that is unprecedented and will directly impact the local economy. www.SlingshottoSuccess.com Show less

Provided strategic marketing consultation to one of the United States' leading global transportation optimization companies, headquartered in California's Silicon Valley.

My role with Macerich evolved over the course of the last seven years, beginning with simultaneously orchestrating the marketing of Northridge Mall, a nearly 1 million square foot shopping center; Carmel Plaza, a luxury lifestyle center in Carmel-by-the-Sea, CA; and Capitola Mall located in culturally-diverse Santa Cruz County. These three unique properties regularly called upon my talent for making great things happen via the art of partnership marketing across local,regional and national… Show more My role with Macerich evolved over the course of the last seven years, beginning with simultaneously orchestrating the marketing of Northridge Mall, a nearly 1 million square foot shopping center; Carmel Plaza, a luxury lifestyle center in Carmel-by-the-Sea, CA; and Capitola Mall located in culturally-diverse Santa Cruz County. These three unique properties regularly called upon my talent for making great things happen via the art of partnership marketing across local,regional and national categories.Over the last two years, I was fortunate to have overseen the marketing of a ground-breaking retail initiative showcasing the industry’s first comprehensive Hispanic retail & marketing program. In May of 2014, this program was awarded the shopping center industry's bi-annual MAXI award for marketing excellence. Having served in this regional role, I managed a diverse set of properties in markets, including the San Francisco & Monterey Bay Areas, Southern California and Phoenix, AZ.- Supervised six local senior marketing managers spread across previously mentioned regions, all of which implemented diverse marketing programs, integrating their retail properties into the fabric of their local communities.- Created complex communication programs attracting annual consumer traffic in the tens of millions. - Directed $2.3 million annual budget with annual savings in the low six figure range through 1-on-1 budget management and development of highly effective business & media partnerships.- Orchestrated comprehensive marketing programs made up of pr, community relations, heavy/large-scale event schedules, crisis management, business development, retailer & leasing marketing. Show less

The redevelopment of this single use facility into a state-of-the-art 9-acre campus required astute attention to detail when it came to the marketing and sales of this comprehensive destination. The key was to carefully manage the marketing strategy, planning, and communications framework both leading up to and following its October 2005 grand opening. Membership sales were the foundational measurement of success for this marketing program.- Orchestrated the brand image and narrative of… Show more The redevelopment of this single use facility into a state-of-the-art 9-acre campus required astute attention to detail when it came to the marketing and sales of this comprehensive destination. The key was to carefully manage the marketing strategy, planning, and communications framework both leading up to and following its October 2005 grand opening. Membership sales were the foundational measurement of success for this marketing program.- Orchestrated the brand image and narrative of a multi-department organization through individualized and combined strategies including seasonal events, collateral development & production, membership sales promotions, traditional advertising and online presence.- Implemented over 22 promotions integrating web, direct mail, on-site, events, sales literature, pr & email newsletters over the course of 18 months.- Managed a low 6-figure marketing budget with consistent year-end savings. Show less

The global advertising & marketing leader, Foote, Cone & Belding was a tremendous place to develop and experience true out of the box strategy when it came to managing clients’ brand and product advertising and marketing. Beginning in the Sports Marketing division under the direction of Keith Bruce, AT&T Wireless’ national “Big Four” field marketing & athlete sponsorship program was front and center while spending time on additional accounts was all part of being part of this breakthrough… Show more The global advertising & marketing leader, Foote, Cone & Belding was a tremendous place to develop and experience true out of the box strategy when it came to managing clients’ brand and product advertising and marketing. Beginning in the Sports Marketing division under the direction of Keith Bruce, AT&T Wireless’ national “Big Four” field marketing & athlete sponsorship program was front and center while spending time on additional accounts was all part of being part of this breakthrough team:- Developed marketing plans for AT&T Wireless’ MLB, NBA, NFL, NHL sponsorships, leading to dramatic increases in lead generation for local telecom teams.- Negotiated sports property sponsorship contracts on behalf of AT&T Wireless’ western U.S. region, which lead to fruitful partnerships and additional savings.- Facilitated onsite event management for LG Electronics’ title sponsorship of ’04 Action SportsChampionship & Taco Bell’s sponsorship of the 2003 Winter X Games.During the latter half of my time with FCB, I broke into the world of brand and product advertising for the likes of Kikkoman USA, Lucas Arts, Outward Bound USA & the San Francisco Chronicle. The art and science of client relations was key in my role as I coordinated Kikkoman’s strategic 2004 soy sauce, teriyaki, & soymilk print advertising campaign including coordination of six internal departments & associated vendors. The opportunity to perform daily client relations, present creative, and conduct research and competitive analysis was fundamental in developing my specialization in client management that I’ve come to rely on each and every day in my career. Show less

The opportunity to develop a Western European-bound professional cycling team development and management company while simultaneously coaching professional cyclists really does require passion. I was fortunate enough to work alongside the nation's best as I managed the first-ever USA Cycling Federation European World Cup Cyclo-Cross team to numerous historic finishes:- Negotiated race contracts, arranged Euro-travel logistics, performed team administration, and managed stateside &… Show more The opportunity to develop a Western European-bound professional cycling team development and management company while simultaneously coaching professional cyclists really does require passion. I was fortunate enough to work alongside the nation's best as I managed the first-ever USA Cycling Federation European World Cup Cyclo-Cross team to numerous historic finishes:- Negotiated race contracts, arranged Euro-travel logistics, performed team administration, and managed stateside & European PR and sponsorships.- Personally represented U.S. Cycling Federation in International World Cup meetings throughout Western Europe.- USA Cycling Expert Level Coach of athletes ranging from beginner to professional, including cycling phenom, Tim Johnson.- Provided comprehensive coaching to cyclists of all competitive abilities including cross training,customized training plans, sports nutrition, onsite race prep and evaluation. Show less

Experiencing the vision of bringing the 2012 Summer Olympics to the San Francisco Bay Area was quite eye-opening as to everything that's involved in the process. Under the direction of Anne Cribbs, I managed the cycling division of the Olympic bid, which allowed my passion for cycling to be taken to a whole new level. From recruiting the industry's biggest event producers to orchestrating planning logistics with the area's top venues, this experience allowed the Bay Area to come within inches… Show more Experiencing the vision of bringing the 2012 Summer Olympics to the San Francisco Bay Area was quite eye-opening as to everything that's involved in the process. Under the direction of Anne Cribbs, I managed the cycling division of the Olympic bid, which allowed my passion for cycling to be taken to a whole new level. From recruiting the industry's biggest event producers to orchestrating planning logistics with the area's top venues, this experience allowed the Bay Area to come within inches of being the sporting spectacle of their entire world. Show less