Upside Down Digital was created as a way to build a more inclusive and exciting digital world. I work to create websites that translate to better business as we navigate the ever-changing digital landscape.

Developed email marketing strategies to achieve corporate customer acquisition and retention goals. Utilized Salesforce and HubSpot to craft email campaigns and lead nurturing strategies across the entire Daxko family of brands. Marketing operations lead and digital campaign manager for the digital launch of new software products. • Established an email communication strategy through segmented and highly personalized campaigns, including A/B testing to customers and prospects. Exceeding previous open rates by 5-20%.• Supported both the sales and marketing team through lead nurturing campaign strategies to progress leads throughout the buyer’s journey and increase click through rates by over 15%.• Utilized marketing automation tools and artificial intelligence (HubSpot, Salesforce, Vidyard, Wistia, Conversica, Salesloft, InsideSales) to maximize efficiency and drive consistency for mass communication.

Foothills United Way, now Mile High United Way. Reinvented user experience and enhanced donor retention through an innovative and inclusive communications strategy. Increased brand presence through content creation, inbound marketing and email outreach across all programs to increase community engagement and donations.• Development of paid and organic social media marketing based on content creation through blogs, videography, and photography. Increasing social following by over 25%.• Management of Giving Tuesday and Colorado Gives campaign fundraising more than 20% of all annual gifts.• Implementation of strategic planning and monitoring of outreach activity with results in decreased organizational costs and increased productivity.• Lead designer and developer of print and digital marketing materials.

Increased brand awareness through diverse and competitive grassroots inbound marketing campaigns. Increasing donor engagement through storytelling campaigns supported by organic advertising, video, blogs and social media.• Social media outreach, engagement, and retention for international and local markets increasing volunteer program participants by over 10%.• Development of all social media based fundraising campaigns increasing in advocacy and financial support. Fundraising and donor relationship management securing 100% of program funding.

Co-manager to the Conscious Impact Agriculture Program. Assisting in the development of the local coffee cooperative. Assisted in the engagement and management of over 25 volunteers.

Enhanced small business growth through the development and management of seasonal events. • Daily event management including managing, hiring, and coordinating of 10 employees.• Coordination of vendors and long term customer retention strategy.• Additional responsibilities included corralling chickens, trimming goat toenails, and working alongside the farm crew to harvest pumpkins.

Design and development of brand assets for the launch of the Cultured Food Guild. • Client communication and collaboration, website design, graphic design and social media strategy.• Event, vendor, and client coordination for the 2015 Cultured Colorado Festival with over 1,000 participants.

Responsible for organizing and managing day-of coordination for various types of events ranging from 10-500 guests. Oversight and management of up to 10 employees.

Undergraduate research assistant supporting graduate students in analyzing air, snow, water, and soil samples. Responsible for the quality and integrity of data from over 100 samples daily.