Oversee developing, implementing, and executing strategies of program-specific marketing campaigns. Including outbound pipeline, account-based marketing, and specialty programs and projects that arise from new business development ventures. Manage and develop Vendasta's Affiliates & Referrals program, Review Generation, and Advertising Partnerships.Define and implement key results and performance indicators for reporting on the effectiveness of marketing programs efforts and leverage analytics to enable data-driven decisions.

Vendasta is the #1 Platform for selling digital solutions to local businesses.Vendasta provides an end-to-end marketing, sales, analytics, and ecommerce platform used exclusively by companies who sell products and services to small and medium businesses.We’re focused on building a platform that helps small and medium businesses do 3 main things: monitor, manage, and build their online reputations. Available through a white labelled Business Center or via APIs, our tools offer comprehensive online presence solutions that satisfy – and exceed – local business's goals.Our partners are some of the largest media companies in North America. Currently, we serve 250 media institutions operating over 1,800 media properties (including Dow Jones, Hearst Corporation, Web.com, The McClatchy Company, and Gannett, just to name a few), which together represent 8,550+ salespeople.

Consulted and assisted in the development of brand strategies and communication plans.Developed branding and strategy for ‘Little Mama’, recognized as Korea’s ‘Best Brand for Babies’ for 2018.Worked on the ‘New Origin’ brand development, releasing over forty unique products in sixteen branded retail locations across South Korea..Delivered weekly updates to C-suite executives, conducted interviews, advised, and providedbriefings on projects.Developed strategy that increased market share of the New Origin product line by 17% over firstyear performance.Consulted on branding and strategy for product extension lines.Worked with a cross functional team of over 80 people developing branding, strategy, andmarketing material.

Developed brand architecture, positioning, and strategy.Conducted branding workshops, interviews, and delivered project presentations.Played a key role on the B&E leadership team to ensure client needs and perspectives were representedappropriately in all decision making.Managed cross functional teams in conducting research, delivering workshops, and strategy sessions..Performed primary and secondary research to understand and effectively communicate clients brand and value proposition.Leveraged cultural insights and trends to build cohesive, differentiating strategies for brands.Built, maintained, and expanded client relationships through proactive outreach, strategic advice, and activation.Clients include: The Export-Import Bank of Korea, Ebay Korea, FedEx Korea, Cigna Insurance, Leica Biosystems, 배상면주가 Brewery.

Provided a wide variety of creative services and solutions for international clients.Developed branding and identity systems for clients.Travelled extensively working with cross functional teams of up to 80 members to achieve goals.Creative lead on website design, branding, and marketing projects.Responsible for 360˚ marketing activities.Worked on naming conventions for GlaxoSmithKline.Developed branding and identity for Zenn Electric Automobiles.Engaged in self-development; continuously improved abilities through networking and attending conferences, enrolled in MOOCs to develop new skills.Clients included: 3rd Ave. Performance Centre, Busan Ministry of Education, Saskatoon Symphony Orchestra, Beetle Maps.