- Lead DTC function – P&L ownership, marketing, catalog/merchandise, regulatory, new product launches, UX, brand, devs, vendor relations, agency relations, paid media, organic traffic. - Responsible for the strategic direction and overall experience all DTC channels including site look-and-feel, new functionality, conversion, and analytics with full P&L ownership.- Led digital marketing across all sales channels, from concept to execution in alignment with overall growth plan.- Built, maintained and optimized marketing and operations stack for a Shopify Plus store that my team grew from $0 in revenue to 8 figures and one of the Top 1% of all Shopify stores in less than 1 year. - Grew Amazon business to become a top 15% Amazon store and top product seller in the reusable face mask category which was extremely competitive.- Oversaw all of HALOLIFE’s direct to consumer business with full P&L ownership across all DTC channels, while driving and managing end-to-end website strategy, development and day to day operational execution.- Responsible for all paid traffic channels along with agencies who operated traffic channels to ensure growth and drive P&L outcomes. Channels included Facebook, Instagram, TikTok, Influencers, Programmatic Display, YouTube, Content Recommendation, Traditional PR and PPC Search. - Owned the conversion funnel from top to bottom and oversee all multivariate testing to drive revenue and conversion rates.- Lead website optimization and A/B testing team to drive 7 figures in incremental revenue per year by reducing visitor friction and increasing cart AOV. - Hired, grew and developed a team of 4 people on the marketing team responsible for growing the brand from the ground up.

Bryce is performance driven marketer with the analytic and creative capability to direct all marketing and product related activities. He excels at strategic creation and implementation oversight of digital marketing campaigns that deliver measurable ROI and products that generate revenue. The marketing & sales processes/campaigns and tool-sets he has created have driven growth in his own companies as well as for clients both large and small. His focus is on building businesses that scale asymmetrically by creating and marketing core business functionalities, features, products and offerings through the methodology of hypothesize, build, measure, evaluate, optimize, automate and repeat. I advise and assist companies on the acquisition, activation and optimization of new or existing digital audiences to drive revenue. Using proven customer/visitor journey analysis combined with multivariate testing procedures at the ad, page and offer levels to achieve ROI. These metrics are achieved through testing and improving key digital components like organic presence, tech stack, marketing stack, funnel/conversion optimization, and marketing campaigns. Consulted on projects encompassing areas like strategy, marketing architecture, domain portfolio valuation, revenue modeling, audience acquisition and business process/campaign optimization.Specialties Include E-Commerce stores doing over 7 figures in yearly revenue, lead generation, marketing automation and business strategy.

BB Interwebs is a performance based digital marketing and conversion rate optimization company that monetizes owned or partner domains via lead generation, e-commerce or publishing revenue. - Responsible for digital architecture, lead generation, lead management systems, marketing/automation, traffic acquisition and anything related to revenue.- Grew top-line revenue to $1M within 18 months without outside investment. - Managed $40k to $60k monthly ad spend across all digital channels while achieving 3x ROAS.- Built a logic-based lead routing system for both digital and telephone leads in the travel nursing sector. - Managed all design and development teams. - Created and optimized web content and on-page SEO strategy to triple organic traffic. - Developed the first call transfer to agency lead system for travel nurses.- Reduced lead CPA rates by 75% through multi-variate testing of messaging, ad assets and landing pages.- Developed marketing strategies that facilitated visitor and revenue growth across our network of owned web domains.

Co-Founded an E-Learning company with a focus on test preparation, training, certification and compliance related courses in multiple markets serving thousands of paying students monthly. - Created and launched online digital training courses in SAT Test Prep, Traffic School and Security Guard Training.- Managed all design and technical elements of our network of brands and web properties.- Developed a partnership with CALSAGA (calsaga.org), a statewide security association, to become their preferred, online training partner.- Architected, created and implemented phone, email and lead routing systems for 30 different owned websites that could be run by one person. - Responsible for all sales and marketing activities both online (SEO, SEM, Social) and traditional channels.- Developed content marketing strategies and oversaw all content marketing efforts in-house, through contractors and from third party content creation companies.- Created the hub and spoke approach that allowed our traffic school product to serve 25 separate sites and at one time was the largest online traffic school network in the US.- Ran all A/B testing and optimization initiatives across all owned and operated sites.