Key Achievements• Develop and execute a comprehensive direct mail strategy, increasing online contact form submissions by 30%, effectively bridging offline and digital engagement.• Direct and produce full-cycle video content for product launches, managing all aspects of production including script writing, talent procurement, vendor arrangement, creative direction, and final output.• Manage the company's digital presence including copy, graphic assets, sales tools, and analytics of the website to develop effective calls-to-action that drive an above-standard 6% conversion rate.• Track and analyze KPIs to inform strategy adjustments, regularly conduct audits to ensure best practices and continuously evolve engagement strategies.• Create annual and quarterly campaign calendars and reporting dashboards, enabling cross-department alignment and tracking of digital initiatives for improved impact.