As part of an e-healthcare service startup, my key role here was to prepare strategic plans aligned with the business direction to ensure targets are met. This involved analyzing existing strategies and practices, identifying areas for improvement, developing innovative plans, and establishing fruitful partnerships and collaboration with key stakeholders. • Develop and implement effective recruitment and partnership strategies with key stakeholders• Lead in our e-health service positioning, concept development, marketing, and presentation• Key liaison with related stakeholders for affiliation, partnerships, and collaboration• Analysing market trends to identify and execute short-term profitable projects as side revenue drivers• Lead in research on target audience insights to formulate effective marketing and communication plans• Assisting the development team in the troubleshooting and canvassing of the e-service app to ensure proper integration between modules for a holistic and seamless user journey / experience

I was at a content production startup, which consist of content creators and an in-house production team. My key role here was to assist in the business expansion, and I’ve achieved the annual revenue KPI within 6 months. • Researching organizations to find new business opportunities, while increasing the value of existing clientele • Managing overall client communications, building client relationships • Lead in the creative proposal and pitching streamlining current managerial & work processes to improve workflow • Overseeing the planning, day-to-day operations, and execution for a group of accounts• Project Management - monitoring acquired job progress from pre to post,• Developing creative content strategy and direction, ensure quality standards and client expectations are met

I was fully assigned to the Nestle clientele during my tenure here. My key task on a day-to-day level involves: • Managing overall Client communications, building Client relationships and conflict resolution • Project Management - monitoring of Client/Brand progress pre to post campaigns• Overseeing the planning, day-to-day operations and execution for a group of accounts• Developing integrated communication strategy/solutions/campaigns• Review deliverables within team to ensure quality standards and Client expectations are met• Lead in research, data gathering to deliver data-driven integrated communication strategy for Clients• Delivering periodic brand performance and campaign reports (i.e.: quarterly competitive analysis)• Collaborating with both internal and external teams to create integrated solutions for ClientsKey Accounts:• Nescafe Malaysia (Latte 3 in 1)• Nestle Breakfast Cereals (Kids, Adults, All Family)• Nestum Malaysia• Nestle Ice Cream (Impulse Adults - Sticks & Tubs)• Sjora Malaysia• Purina Petcare Malaysia (Cat & Dog)Recognition:• Dynamic Spark Award 2017 - Recognition for Excellence• Society Superstars Awards 2018 - Recognition for Tenacity and Creativity

Key role in assisting the development, managerial, executional aspect of all ‘fuels’ associated marketing campaigns nationwide. Scope covered were:• Campaign Planning & execution - Involvement in various nationwide-scale campaign phases & ensuring its successful implementation, with its objectives and business case are met. Contributing to, and developing marketing plans & strategies• Lead in coordination and execution of campaign activities & events• Develop agency briefs and decks for internal stakeholders’ alignment & action• Collaborating with both agencies/vendors and internal team on campaign deliverables• Lead research, data gathering to deliver data-backed marketing objectives and solutionsRecognition:• Passionate Marketer Award, 2015 - Outstanding contribution & assist swift turnaround in campaign• Entrepreneur Model Award, 2015 - Swift turnaround market diversity into opportunity through campaign innovation

My first step into the creative industry. Assisted my leads in building brand presence for clients on social platforms, covering community management, content creation, app campaigns, tracking, analysing performance, content planning and execution. Key accounts include Dutch Lady Malaysia and Johnson & Johnson brands.