Responsible for leading the brand’s communications strategy and execution across all consumer and customer touch points. • Create impactful marketing campaigns• Develop & manage marketing communications budget • Develop and manage the annual marketing calendar• Manage the brand website and Shopify store• Lead shopper marketing strategy, execution and reporting• Lead packaging design across all products• Manage all marketing and sales assets• PR liaison• Oversee social media strategy, content and reporting

Led the strategic direction of product marketing from conception to launch. • Cross-Functional Collaboration: Managed the workflow of 10+ product launches across five departments and improved company-wide communication.• Consumer Feedback Model: Created a process for collecting and implementing consumer feedback during the development phase of a product’s lifecycle.• Pre-launch Sellouts: Educated the global sales team on go-to-market assets for new products, selling out of inventory prior to receiving the first shipment.• Product Brief: Improved lead time 4-8 weeks by developing a product brief based on consumer research (design trends, target cost/MSRP, sales volume).• Project Management: Managed all projects with the creative team on a daily basis including web assets, packaging artwork, and product presentations.

Managed product launches, sales enablement, and digital brand presence. • Amazon Marketing: Managed the upload of over 200 ASIN’s and all aspects of Amazon Marketing (AMS, AMG, A+, Vine Program, Brand Store).• Product Launch Process: Pioneered a five-stage product launch and go-to-market process, leading to the most profitable year in company history (2018).• Market Research: Conducted market research during products’ early conceptual stages; competitive analysis, channel strategy, retail price structure.• Brand Management: Defined product position, buyer personas, and channel strategy for over 50 products since 2016.• Social Impact: Launched a nonprofit partnership and donated over $10,000 in the first year to provide swim lessons to children living in poverty.

Managed the brand’s events, trade shows, swag, and physical brand presence. • Budget Management: Reduced the event budget 50% by creating a selection filter, reducing shipping costs and planning an efficient schedule.• Trade Show Presence: Planned and scaled trade shows from local triathlons to the Olympic Swimming Trials.