Successfully led the Telstra and TAB Corp rebrands, enhancing brand identities through advertising,retail, and digital activations; strengthened client relationships by managing complex retaineraccounts; directed a diverse team to ensure seamless collaboration and optimal skill utilisation; andmanaged extensive scopes of work and budgets, including comprehensive brand campaign developmentand execution.Key achievements: Identified and capitalised on new revenue streams… Show more Successfully led the Telstra and TAB Corp rebrands, enhancing brand identities through advertising,retail, and digital activations; strengthened client relationships by managing complex retaineraccounts; directed a diverse team to ensure seamless collaboration and optimal skill utilisation; andmanaged extensive scopes of work and budgets, including comprehensive brand campaign developmentand execution.Key achievements: Identified and capitalised on new revenue streams, contributing to 20-50%additional revenue over monthly retainers, and collaborated with global Accenture teams to leadsuccessful pitches and elevate the agency’s profile. Show less

Created and implemented successful brand strategies and creative marketing campaigns for nationalretail giants, global startups, and tech platforms. Leading innovative designs and executions acrossvarious sectors, producing digital builds, videography shoots, and creative assets. Establishing newinternal processes to optimise efficiency and streamline workflows for improved operations.

Designed and led impactful initiatives, including a podcast, funnel-based marketing, and a websitelaunch, resulting in increased brand visibility and engagement. Provided leadership and mentoring to ateam of 20+ in the brand and marketing department, contributing to successful projects anddemonstrating significant impact on strategic direction through direct reporting to the CEO and board.Key achievements: Architected and delivered a new brand, enhancing identity and market… Show more Designed and led impactful initiatives, including a podcast, funnel-based marketing, and a websitelaunch, resulting in increased brand visibility and engagement. Provided leadership and mentoring to ateam of 20+ in the brand and marketing department, contributing to successful projects anddemonstrating significant impact on strategic direction through direct reporting to the CEO and board.Key achievements: Architected and delivered a new brand, enhancing identity and market presence,meeting targets for sign-ups, reaching regional audiences, and increasing social media engagement. Show less

Successfully managed Optus, the agency’s most complex and profitable account, achieving strongfinancial performance. Directed multiple projects within tight timeframes, including brand campaigns,marketing, CX & service design, employer branding, and events. Managed C-suite relationships,facilitated inter-agency collaborations, and led cross-functional teams, ensuring effectivecommunication and successful project deliveries.Key achievements: Achieved record client NPS… Show more Successfully managed Optus, the agency’s most complex and profitable account, achieving strongfinancial performance. Directed multiple projects within tight timeframes, including brand campaigns,marketing, CX & service design, employer branding, and events. Managed C-suite relationships,facilitated inter-agency collaborations, and led cross-functional teams, ensuring effectivecommunication and successful project deliveries.Key achievements: Achieved record client NPS scores for Optus. Delivered business, brand and CX strategy, brand identities and brand campaigns for a vast client portfolio including; Optus, Common Wealth Bank, Domain, Woolworths Group. Show less

Interbrand understands what it takes today to build the worlds’ most iconic brands. The Australia presence has been in operation for over 15 years. In that time, they have built many of Australia’s most known and loved brands. With so much competition for people’s attention, it’s more important than ever that brands are visually, verbally and strategically powerful. However, that’s no longer enough. What it takes to build a great brand is changing. As technology’s role in society continues to… Show more Interbrand understands what it takes today to build the worlds’ most iconic brands. The Australia presence has been in operation for over 15 years. In that time, they have built many of Australia’s most known and loved brands. With so much competition for people’s attention, it’s more important than ever that brands are visually, verbally and strategically powerful. However, that’s no longer enough. What it takes to build a great brand is changing. As technology’s role in society continues to evolve, what a brand ‘does’ matters far more than how it looks or sounds. Meaningful brands create emotional engagement. They deliver intuitive services, products, platforms and experiences. The best brands don’t find ways to reach people, they’re designed for people, and find ways to improve their lives. My client base included: - Metcash IGA- Sydney Opera House- SKY NZ- World Vision (Aus. and global)- Perfection Fresh Group (consumer facing brand) Show less

"Inspiring ideas to life"Brand strategy and design, destination branding, integrated communications (including digital and traditional marketing campaigns) and advertising, campaign planning and execution, across an array of disciplines including Arts and Culture, Government, Lifestyle, Corporate, Healthcare, Retail and Property.Client portfolio included:- ACON- Mirvac- City of Sydney- Broken Hill City Council- Charter Hall- Brookfield- Sekisui… Show more "Inspiring ideas to life"Brand strategy and design, destination branding, integrated communications (including digital and traditional marketing campaigns) and advertising, campaign planning and execution, across an array of disciplines including Arts and Culture, Government, Lifestyle, Corporate, Healthcare, Retail and Property.Client portfolio included:- ACON- Mirvac- City of Sydney- Broken Hill City Council- Charter Hall- Brookfield- Sekisui House- University of Wollongong Show less

Elmwood Design, "The worlds most effective brand design consultancy" has won more DBA Design Effectiveness awards than anybody else in history. Masters in brand design, development and strategy, Elmwood boasts an array of the worlds biggest brands in FMCG, Corporate, Retail, Luxury & Lifestyle including the BBC, Andrex, Durex, Asda, Coles, Proctor & Gamble, Kraft, Nestlé and many more. Locally and globally active Account Manager across brand strategy and design executing client briefs… Show more Elmwood Design, "The worlds most effective brand design consultancy" has won more DBA Design Effectiveness awards than anybody else in history. Masters in brand design, development and strategy, Elmwood boasts an array of the worlds biggest brands in FMCG, Corporate, Retail, Luxury & Lifestyle including the BBC, Andrex, Durex, Asda, Coles, Proctor & Gamble, Kraft, Nestlé and many more. Locally and globally active Account Manager across brand strategy and design executing client briefs from scoping through to design execution and launch. Client portfolio included:- Procter & Gamble- Kraft Mondeléz- Nestlé - Citibank- Kirin Holdings- APM Property Show less

Jaywing is one of the leading integrated agencies outside London, partnering with clients to offer award-winning strategy, creative and media, bringing together the best minds in data intelligence, creative engagement and channel performance.I led projects across SEO, SEE, social media campaigns, website builds & redevelopments, user experience & analytical data analysis. Key accounts included; Holidaybreak, Anglian and the Iconic British heritage design, luxury and lifestyle group… Show more Jaywing is one of the leading integrated agencies outside London, partnering with clients to offer award-winning strategy, creative and media, bringing together the best minds in data intelligence, creative engagement and channel performance.I led projects across SEO, SEE, social media campaigns, website builds & redevelopments, user experience & analytical data analysis. Key accounts included; Holidaybreak, Anglian and the Iconic British heritage design, luxury and lifestyle group, Conran Company. Show less

During my university years, I spent a year in the industry as an Account Coordinator, supporting the client services team. This role exposed me to key accounts such as William Hill, Clydesdale & Yorkshire Bank, M&M Direct, and Argos, allowing me to develop strong administrative and relationship management skills. Handling client briefs and overseeing execution across various marketing channels laid a solid foundation for my career.