Senior Business Director (Brand & Communications). Accenture Song Pride Lead
Successfully led the Telstra and TAB Corp rebrands, enhancing brand identities through advertising,retail, and digital activations; strengthened client relationships by managing complex retaineraccounts; directed a diverse team to ensure seamless collaboration and optimal skill utilisation; andmanaged extensive scopes of work and budgets, including comprehensive brand campaign developmentand execution.Key achievements: Identified and capitalised on new revenue streams… Show more Successfully led the Telstra and TAB Corp rebrands, enhancing brand identities through advertising,retail, and digital activations; strengthened client relationships by managing complex retaineraccounts; directed a diverse team to ensure seamless collaboration and optimal skill utilisation; andmanaged extensive scopes of work and budgets, including comprehensive brand campaign developmentand execution.Key achievements: Identified and capitalised on new revenue streams, contributing to 20-50%additional revenue over monthly retainers, and collaborated with global Accenture teams to leadsuccessful pitches and elevate the agency’s profile. Show less