Bryn Collier Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Accountabilities• Lead the Marketing, Technology and Customer Care departments with 8 direct reports.• Leadership Team responsibilities including establishing a one, three and five year plan, and setting both strategic annual and quarterly corporate goals and deliverables.• Develop North American marketing strategy to drive both leads and conversion. • Establish and maintain industry leadership position by executing market research studies, development of thought leadership presentations, and creation of articles for publication with industry media.• Development and coaching of team members.• Develop and continually refine the marketing and brand strategy for the organization and for new and existing products or services.• Act as brand advocate both internally and with external media and stakeholders to ensure consistent communication and branding.• Develop and lead communication strategy including email newsletter, customer communications, press releases, website, presentations.• Establish closed-loop analytics with sales to understand viability of inbound marketing activity.• Nurture relationships with external stakeholders and industry influencers.Selected Achievements:• Achieved 78% increase in qualified target market leads year over year as a result of a change of brand and advertising strategy.• Managed the development and deployment of a bespoke web portal to streamline internal business processes and simplify the consumer experience.• Lead the Covid-19 Crisis Communication strategy.• Creation of a bilingual modular video client training system to simplify the onboarding and retraining process.• Generated over $1,000,000 in new recurring revenue with a forecasted lifetime value in excess of $3,000,000 – 13% ROI.• Crafted a presentation for the European Congress on the importance of sustainability in the beauty industry.• Established and rolled out a CRM program company-wide.

Toronto, Canada Area

Accountabilities• Lead the Harlequin Teen imprint with 3 direct reports.• Develop North American strategy for Harlequin Teen. Annually present 3 year strategy toPublishing Board consisting of company wide Vice Presidents, Executive Vice Presidents,CFO and CEO prior to implementation for discussion and approval.• Direct omni-channel marketing campaigns and brand strategy for all Harlequin Teen titles.• Analyze acquisition and imprint P&L’s to identify lucrative opportunities and manage risk.• Strategically shift marketing resources based on ROI, market insights, campaign results,consumer behaviour and industry trends.• Actively monitor and update product metadata on digital retailers to increase conversionrates, search frequency, rank, and ROI.• Present Harlequin Teen editorial line-up to the North American sales force seasonally.• Act as a brand ambassador at tradeshows and consumer events.• Work directly with key social media influencers on paid and earned promotions.• Lead the social media strategy for Harlequin Teen platforms.Selected Achievements:• As a result of the revenue growth and increased brand awareness generated during my 8month tenure as Digital Marketing Manager, the Harlequin Teen imprint was restructured tofall under my leadership.• Nominated by senior executives to represent Harlequin and present a case study onimpactful digital campaign strategy at Tech Forum (2017)• Lead innovative campaign strategies resulting in a marked increase in number of New YorkTimes best-seller placements.• Recognized as a digital leader within Harlequin and Harper Collins.

Toronto, Canada Area

Accountabilities• Develop North American digital marketing plans for Harlequin Teen and Mira titles. Present completed marketing plans to senior-level executive staff prior to implementation for review, discussion and approval.• Participate in creating 12 month and 3 year marketing plans for Harlequin Teen.• Analyze market insights, consumer behaviour and industry trends, leveraging relevantinformation to incorporate into overarching marketing goals.• Develop innovative go-to-market strategies to increase pre-order and on-sale revenue• Lead social media strategy for Harlequin Teen.Selected Achievements:• Successfully increased pre-order sales for the Katie McGarry title, Nowhere But Here, by187%. Spearheaded a pre-order campaign that drove 93.25% of all pre-order sales.• Was interviewed by MarketingMag.ca and Publishers Weekly for the development of aTwitter Oracle. The campaign was picked up by additional media.• Selected by executive staff to lead sessions to educate Harlequin staff on digital marketingstrategy, analysis, and purchase funnel optimization.

Accountabilities:- Engaging and activating influencers across the web. - Responsible for driving brand advocacy and awareness around Universal Music talent and product.- Analyze market insights, consumer behaviour and trends across online platforms, leveraging relevant information to incorporate into overarching marketing goals.- Develop recurring series with major online destinations to promote Universal Music artists with promotional values exceeding $500k per series.- Responsible for $40k profit added to bottom line due to sale of 2-part pilot program. - Develop national digital marketing plans for Universal Music Canada and Universal Music International artists. Present completed marketing plans to senior-level executive staff prior to implementation for review, discussion and approval. - Coordinate and lead weekly brainstorm sessions with in-house creative teams. Work collaboratively to implement all aspects of marketing campaigns from launch, to press, to merchandising and promotional materials.Selected Achievements:- Successfully managed pilot project to create 3 viral online games, an initiative including: attracting and directing a development company, copy writing, creative direction, storyboarding, testing and marketing plans.- Specialized in creating active consumer pools, transitioning consumers into brand advocates.- Pivotal role launching global Nickleback promotion with MSN Canada to an audience of over 200 million. Promotional value of this campaign amounted to $2.5 million.

Accountabilities:- Charged with overhauling Universal Music Canada’s underperforming mobile database.- Managed digital marketing/promotion for all Universal Music artists in Canada including: Lady Gaga, Rihanna, Drake, Justin Bieber, Selena Gomez, LMFAO, Madonna and Hedley.- Advised Marketing Managers on Digital Strategies, Advertising and Promotional plans.- Worked with interactive media teams across organization to produce compelling online content, tools and applications to promote UMC label and signed talent.- Developed and cultivated relationships with fans to keep them energized and actively engaged throughout project lifecycles.Selected Achievements:- Spearheaded and expanded Universal Music’s mobile database by over 700%, from less than 200 subscribers to a vibrant community of over 15,000 subscribers.- Project managed launch of first-ever SCVNGR mobile marketing campaign in Canada. Oversaw all facets of development including copy writing, securing promotional partners and prizing, coordinating media and press release, and designing promotional materials.- Built productive relationships with key digital partners including: MSN, Sympatico, Metrolyrics, Dose/Post Media and AOL, ensuring excellent coverage for Universal Music artists.

Accountabilities:- Primary writer and coordinator for Universal Music weekly newsletter.- Assisted Digital Marketing and Sales teams in executing all department initiatives, from creating sales presentations to participating in marketing pitches and proposals.- Researched clients’ and partners’ digital sales data, synthesizing findings to provide analysis and project updates to CFO’s office.- Provided administrative support for Digital Sales and Marketing staff.- Managed financial reporting requirements for Digital Marketing team.

Accountabilities:- Provided administrative support to Director of Digital Marketing.- Assisted in creating marketing presentations.- Responsible for aggregating and disseminating digital music and industry news to Digital Marketing team.- Responsible for weekly Digital Marketing reports

Working with an advertising agency during the summer of 2002, my duties involved proof-reading of print ads, inputting advert information to QUARK, contacting customers regarding artwork and ad layout, communicating with graphic artists, and dealing with client needs.