Bryn Collier Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Canada Area

• Accountabilities
• Lead the Marketing, Technology and Customer Care departments with 8 direct reports.
• Leadership Team responsibilities including establishing a one, three and five year plan, and setting both strategic annual and quarterly corporate goals and deliverables.
• Develop North American marketing strategy to drive both leads and conversion.
• Establish and maintain industry leadership position by executing market research studies, development of thought leadership presentations, and creation of articles for publication with industry media.
• Development and coaching of team members.

Toronto, Canada Area

• Accountabilities
• Lead the Harlequin Teen imprint with 3 direct reports.
• Develop North American strategy for Harlequin Teen. Annually present 3 year strategy toPublishing Board consisting of company wide Vice Presidents, Executive Vice Presidents,CFO and CEO prior to implementation for.
• Direct omni-channel marketing campaigns and brand strategy for all Harlequin Teen titles.
• Analyze acquisition and imprint P&L’s to identify lucrative opportunities and manage risk.
• Strategically shift marketing resources based on ROI, market insights, campaign results,consumer behaviour and industry trends.

Toronto, Canada Area

• Accountabilities
• Develop North American digital marketing plans for Harlequin Teen and Mira titles. Present completed marketing plans to senior-level executive staff prior to implementation for review, discussion and approval.
• Participate in creating 12 month and 3 year marketing plans for Harlequin Teen.
• Analyze market insights, consumer behaviour and industry trends, leveraging relevantinformation to incorporate into overarching marketing goals.
• Develop innovative go-to-market strategies to increase pre-order and on-sale revenue
• Lead social media strategy for Harlequin Teen.Selected Achievements:

Accountabilities:- Engaging and activating influencers across the web. - Responsible for driving brand advocacy and awareness around Universal Music talent and product.- Analyze market insights, consumer behaviour and trends across online platforms, leveraging relevant information to incorporate into overarching marketing goals.- Develop recurring series.

Accountabilities:- Charged with overhauling Universal Music Canada’s underperforming mobile database.- Managed digital marketing/promotion for all Universal Music artists in Canada including: Lady Gaga, Rihanna, Drake, Justin Bieber, Selena Gomez, LMFAO, Madonna and Hedley.- Advised Marketing Managers on Digital Strategies, Advertising and Promotional.

Accountabilities:- Primary writer and coordinator for Universal Music weekly newsletter.- Assisted Digital Marketing and Sales teams in executing all department initiatives, from creating sales presentations to participating in marketing pitches and proposals.- Researched clients’ and partners’ digital sales data, synthesizing findings to provide analysis.

Accountabilities:- Provided administrative support to Director of Digital Marketing.- Assisted in creating marketing presentations.- Responsible for aggregating and disseminating digital music and industry news to Digital Marketing team.- Responsible for weekly Digital Marketing reports

Working with an advertising agency during the summer of 2002, my duties involved proof-reading of print ads, inputting advert information to QUARK, contacting customers regarding artwork and ad layout, communicating with graphic artists, and dealing with client needs.