Brynie B Mcburney Email & Phone Number

Responsible for championing The Marketing Society's services for our international hubs across Singapore, Hong Kong and New York, in collaboration with our non-exec board members, made up of the marketing industry's most senior marketing leaders.Leading & overseeing membership growth, strategy and benefits, brand equity and positioning, collaborations and partnerships and thought leadership experiences and content.The Marketing Society was founded in 1959 as a not-for-profit membership organisation for the senior marketing community. Since then, we have grown to become a highly influential global community of marketing leaders with hubs including England, Scotland, Hong Kong, Singapore, United Arab Emirates and New York.Through the connections of our 2800+ membership community, a world-class programme of events, ground-breaking professional development programmes, prestigious award programmes, publications and insightful content, we help empower our members to lead success in their organisations and add value to customers and society, leading the conversation in businesses and the industry.Our community comes together to share insights, explore the latest thinking, exchange best practices, challenge norms, and change habits. It's a powerful, supportive environment that fosters growth and innovation.We exist solely to inspire and unite our industry, helping members excel in their roles while driving positive impact for their brands, businesses, and society.

Singapore, Hong Kong And London

Responsible for the brand positioning, strategy and growth of The Marketing Society across our international hubs | Singapore, Hong Kong.Overseeing all marketing and business development activity including growing the community of members, shaping content, and driving partnerships.

Remote - Whilst Living In Turkey

Responsible for assisting brand positioning & digital marketing activity for various SME businesses.

Singapore

To develop & manage sponsorship and advertising revenue with leading brands, to create solutions in response to sponsor, festival and delegate needs.Sold & delivered the biggest revenue generating brand sponsorship activation of the festival in 2019 ($300k SGD).

Singapore

Responsible for building and growing an events department from scratch, supporting the BD team to sell into. Led all elements including P&L, ideation and concept, venue and vendor sourcing and management.Successful outcomes included building the HoneyKids event formats called Family FunDay, Playgroups, Dream Team Talks and International School Fair which in turn attracted six-figure profitability for the company 2 years in a row (there were no events in this space prior to this role).

Singapore

Singapore

Managed the Marketing & Business Development activity for the ‘Health, Wealth and Planning’ division to attract new business for partners managing portfolios across insurance, savings, wills, and retirement.

London, United Kingdom

Developed and managed six figure advertising budgets with car manufacturers and agencies, working closely with key contacts at all levels to drive car sales revenue.Initiated and delivered, in conjunction with the research team, monthly ‘dealer education programes’ for car manufacturers, outlying best practice tips for better return on investment in digital advertising.Successfully led the used car marketing strategy for Kia, Hyundai, and Mazda, encouraging the use of Trader Media Group’s digital tools.

London, United Kingdom

Melbourne, Australia

Managed key accounts across the classified print & digital media portfolios.Consecutively won the top salesperson award in 2007, 2008 & 2009 after developing key partnerships with various brands in construction, automotive and FMCG.

Melbourne, Australia

Identified key decision makers, establishing contact, identifying needs, demonstrating the benefits of the companies solution, pricing the solution, presenting proposals and negotiating agreements.Developed sales’ tools such as brochures, presentation documents, newsletters, promotional media, company website and innovations to assist in Business Development.

Melbourne, Australia

Formulated & implemented marketing and business development strategies for ‘salary packaging services’ uptake across hospitals, charities, and corporate services.

Melbourne, Australia

Managed the relationship between Job Network Agencies and Centrelink & General Customer Support responsibilities.

Bachelor Of Arts (Ba), Public Relations

Bachelor Of Arts (Ba), Sports Management

Successful Completion Of High School (Vce), English, Maths, Literature, Psychology, History