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Taking the technical and making it approachable. Generating quality interest in enterprise technology through strategically designed lead and demand generation campaigns. b2b, b2c, e-comm, digital, influencer marketing, earned/social media, brand development, public relations, copywriting, community management.
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Senior Manager, Brand And ContentAdaptivaSeattle, Wa, Us -
Community ManagerThe Climate Pledge Apr 2024 - PresentSeattle, Wa, Us -
Content ProducerBrynn Regan, Llc Jan 2017 - Apr 2024The Climate Pledge• Content and creative support for The Climate Pledge socialPerennial Zero | Zero Waste Management • Consulted with CEO on rebrand implementation on web• Developed all content for web ensuring tone, message, and position aligned with company goalsWe Are Well | Dietician Group• Generated go-to-market launch strategies across web, email, paid, and social.• Built brand-aligned messaging frameworks and content strategies to captivate new audiences across web, social, email, and paid channels.Transportation Choices Coalition | Non-Profit• Consulted on social media strategy and web optimizationsSeattle Against Slavery | Non-Profit• Consulted on paid advertising and content strategy
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Senior Manager, Brand And ContentAdaptiva Jan 2022 - Aug 2023Kirkland, Washington, Us• Refined overall content marketing strategy aligning to organization's long-term goals, market trends, and competitive landscape. • Developed content initiatives such as web rebuild, blog redesign, brand awareness campaigns, content assets while collaborating with senior stakeholders to help shape the direction of the content marketing program.• Oversee a team of designers providing guidance, mentoring, and performance management to ensure the team's effectiveness and professional growth.• Implemented content governance practices to ensure consistency, quality, and adherence to brand guidelines across all content assets. Drove the development of brand guidelines, content templates, and established review processes.• Increased efficiency of content production by integrating content marketing efforts with other marketing channels and campaigns (cross-sell, demand, lead gen, email, customer) -
Content Marketing ManagerAdaptiva Sep 2021 - Jan 2022Kirkland, Washington, Us• Developed and implemented content marketing strategies that drove brand awareness, engagement, and conversions. • Oversaw the creation of various types of content such as blog posts, articles, whitepapers, ebooks, videos, infographics, social media posts, and more. This includes writing, editing, and ensuring content is engaging, valuable, and consistent with the brand voice.• Tracked and analyzed key metrics to measure the effectiveness of content marketing efforts.• Collaborated with cross-functional teams such as graphic designers, SEO specialists, social media managers, and subject matter experts to ensure high-quality content creation and seamless integration with other marketing initiatives. -
Senior Content Marketing ManagerSyndio Mar 2021 - Sep 2021Seattle, Washington, Us -
Content & Campaign Development ManagerChangepoint Oct 2019 - Mar 2021Seattle, Wa, Us• Creating high-value digital content for distribution across a variety of formats and channels, including email, LinkedIn, third party content syndicators, social media, blogs, guides, white papers, brochures, product, and sales.• Optimizing web performance and SEO (traffic, engagement, MQLs, opportunities, bookings) using Lucky Orange, SpyFu, HubSpot, and GA to inform user friendly redesigns and content refreshes.• Student of diversity, equity, inclusion, and accessibility excellence; leading change across hiring, retention, and corporate wellness through strategic, executive-backed initiatives. -
Marketing DirectorAlo Yoga Jan 2018 - Dec 2018Beverly Hills, California, Us• Grew subscription user base while decreasing churn 38%• Transitioned business pricing strategy and KPIs to subscription from a-la-carte• Orchestrated company rebrand, increasing new customer sign ups +86% M/M at launch across web, apps, earned social, paid, email, blog, and customer support• Generated go-to-market product and content strategies, measuring performance against campaign objectives -
Social Marketing ManagerAlo Yoga Dec 2016 - Dec 2017Beverly Hills, California, Us• Collaborated with paid social team to generate +1,746 YoY growth on Facebook, +43% YoY growth on Instagram, and +55% YoY growth on YouTube (~40% attribution to organic growth)• Identified KPIs, tracked data, set strategic goals, and analyzed performance to inform future strategies and campaigns• Developed actionable insights and briefs around engagement, content formats, audience, and social listening feedback to inform key stakeholders• Spearheaded influencer marketing strategy to maximize ROI through captivating digital content• Curated local, in-person activations to increase brand exposure through word of mouth -
Marketing AssociateAlo Yoga Oct 2015 - Nov 2016Beverly Hills, California, Us• Prepared, iterated, and published all marketing emails (HTML, Intercom) and earned social posts; meticulously tracked and reported for each channel• Efficiently managed customer support—maintaining clear communication with customers and Product team -
Community ManagerLululemon Feb 2015 - Oct 2015Vancouver, Bc, Ca• Developed innovative digital partnership between lululmeon brand ambassadors and the online yoga platform now known as Alo Moves from Alo Yoga.• Liased all content production, scheduling, and production day needs with ambassadors • Developed web, digital, and in-store monetization strategy alongside ambassadors and Alo Moves' marketing team• Facilitated in-store trainings, goal coaching, merchandising, sell-through, social media, community, finance planning, scheduling, and inventory in four distinct environments: outlet, showroom, pop-up, and retail store -
Public Relations Lead Organizer For Issue AdvocacyBrass Tactics Jan 2014 - Dec 2014• Combated forced labor and human trafficking for Fortune 500 client through comprehensive advocacy campaigns, including client research, analysis, list building, recruiting, and reporting -
Kindergarten TeacherThe American School Of Bangkok Jul 2011 - Jul 2013• Oversaw departmental projects, events, and fundraisers; aligning them with broader school goals and budgets -
Editor In ChiefThe Western Front Jun 2009 - Oct 2009Bellingham, Washington, Us• Managed 40 reporters, editors, photographers, and online web developers after being hired by a panel of 6 WWU deans and professors. • Collaborated with managing, sports, news, lifestyle, and online editors to set objectives, deadlines, and strategies. • Facilitated meetings with circulation director and advertising manager. • Designed and led editing, writing, and design workshops for journalists/photographers. • Trained staff to follow media law protocols. -
Art Production ManagerKlipsun Magazine Jan 2009 - Jun 2009Bellingham, Washington, Us• Collaborated with writers and editors to design cohesive content and visuals for university's magazine. • Managed and delegated specific tasks to Art Production designer. • Analyzed magazine’s target demographic and current trends.
Brynn Regan Skills
Brynn Regan Education Details
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Western Washington UniversityVisual Journalism -
CxlAnalytics
Frequently Asked Questions about Brynn Regan
What company does Brynn Regan work for?
Brynn Regan works for Adaptiva
What is Brynn Regan's role at the current company?
Brynn Regan's current role is Senior Manager, Brand and Content.
What is Brynn Regan's email address?
Brynn Regan's email address is br****@****int.com
What is Brynn Regan's direct phone number?
Brynn Regan's direct phone number is +120688*****
What schools did Brynn Regan attend?
Brynn Regan attended Western Washington University, Cxl.
What skills is Brynn Regan known for?
Brynn Regan has skills like Microsoft Office, Facebook, Social Networking, Customer Service, Blogging, Fundraising, Powerpoint, Social Media, Marketing, Public Speaking, Retail Marketing, Project Management.
Who are Brynn Regan's colleagues?
Brynn Regan's colleagues are Sheetal Patil, Samuel Mahan, Puja Kumari, Tony Jones, John Smith, Sky Johnson, Sean Skinner.
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