Brynne Cramer Email & Phone Number

• Overhauled the District's e-newsletters – District Digest and The Weekly Howell – to garner a nearly 13% increase in open rates year-over-year and an 8% increase in click-through-rates, the highest ever recorded by the District; as well as national recognition• Implemented and enforced data-driven content strategy• Oversaw the District's social media channels that resulted in a nearly 30% increase in the District's Instagram following in less than a year• Conducted inaugural online presence audits with school-level administration• Established visual brand standards and applied them to all District communication• Acted as lead photographer for events such as a high school groundbreaking, the first day of school, COVID vaccinations, award ceremonies and more• Supported crisis communication efforts during a volatile social climate

• Promoted from PR Manager to Communications & PR Manager within the first year• Acted as the marketing lead for AAO’s first-ever virtual Annual Session, which drew the highest registration of doctors in AAO history• Led Association's writing and crisis communication team • Managed data-driven, TRENDY award-winning influencer marketing initiatives – resulting in a reach of nearly 2 million people. Utilized A/B testing and a budget increase of 25% from the first campaign to enhance the second campaign’s reach by 180% and story reach by 329%• Wrote and designed member and consumer content including blog posts ranking on Google’s first page for related queries, COVID-19 resources, patient education brochures and popup banners• Developed and implemented an organic social media strategy growing AAO’s Instagram following by roughly 84%• Redesigned newsroom, resulting in a nearly 20% increase in traffic, and initiated a PR content-creation plan

• Led teams of up to 7 high-powered professionals – comprising the full Marketing and Communications Department• Served as special counsel to the president – working alongside Cabinet and local leadership to further the college’s mission• Earned a gold National Council for Marketing and Communications (NCMPR) award in the annual report category and 4 regional NCMPR awards – feature writing, recruitment campaign (2), social media • Led a registration event that increased first-time freshmen enrollment by 4% in its first year out. Under my 3-year leadership, attendees drove more than $883K in revenue from their initial fall semesters alone and attendee retention rates soared 10.4% higher than non-attendees • Ghost-wrote president’s weekly newsletter and speeches• Wrote high-profile award nominations – securing the president as a St. Louis Business Journal Most Influential Business Women recipient and the VP of Marketing as an NCMPR National Communicator of the Year recipient – among other honors• Co-led preparation, research, development and rollout of a comprehensive communication plan for the college’s rebrand• Implemented a start-to-finish CRM email campaign to pull students through the recruitment funnel• Developed crisis communication guide for administrators• Planned college events – Senator Claire McCaskill roundtable; Governor Eric Greitens’ on-campus bill signing; open house; SOAR; 30th-anniversary; multiple ribbon cutting, building dedication and groundbreaking ceremonies; SCC Rally Day at the state capitol; Legislative Breakfasts• Garnered national higher education media coverage amplifying SCC successes• Told the college’s story through the lens of more than 40 students, faculty and staff members – ranging from an Emmy award winner to the Missouri Department of Economic Development Director• Created social media policy for staff and managed college's social presence • Wrote high-level content for college publications

• Managed all social media accounts – Facebook, Twitter, Spiceworks, ChannelEyes, Pinterest, LinkedIn• Collaborated on creative with the marketing department• Wrote/edited company content for presentations, brochures, white papers, datasheets, etc.• Led all email campaign efforts and managed contact databases

• Managed and updated distribution lists for email campaigns• Assisted in the planning and execution of promotional events • Prepared marketing materials for promotional events

• Created and managed Facebook page• Designed and updated organization's bulletin board• Planned induction ceremony

• Managed numerous social media outlets and contact databases• Improved search engine optimization• Performed extensive market research

• Coached 200+ team members• Managed swim lesson instructors• Developed lesson-plans, practices and meet line-ups• Developed and managed organization's Facebook page

• Wrote copy for public relations efforts• Managed social media sites

Master Of Arts (Ma), Communications With Emphasis In Promotions

Bachelor Of Science, Public Relations

Activities and Societies: Lambda Pi Eta, Division I Swim Team Related Courses: Writing I and II, Writing for Public Relations, Consumer.