Brynn Harris Email & Phone Number

Nashville, TN, US

Nashville, Tennessee, United States

Business lead for all client needs for Nissan North America Partnership/Activation initiatives including Client/Account Services, Integrated Marketing Campaigns, Brand development, Vehicle Launches, Multicultural Marketing, Racing, Team Development, Sponsorships and Regional Planning,

Nashville, Tennessee, United States

Managed Integrated marketing campaign from ideation through commercial shoot for key client including National Broadcast TV (Clio and Addy award winner), Social, Digital, and Print. Managed new business acquisition launch for client including Broadcast TV, Social, Digital, Print, POS, and (B2B/B2C) Tradeshow assets.

Nashville, TX

Enhance the Brand to Consumer journey through partnership, sponsorship, and activation. Create playbooks for Consumer/User Experience initiatives. Develop process and road-map for Integrated marketing needs: Strategy, Channel planning, Scope, Product launch.

Greater Los Angeles Area

Account liaison for independent, creative agency. Manage Product Launch timelines and Integrated Campaigns from start through market release. Lead team on activation initiatives. Create playbook for future initiatives and consumer journey road-maps.

Costa Mesa, Ca.

• Manage all client needs for Mazda North America Experience Marketing initiatives. Position includes; Client services, Strategy, Channel planning, Scope, Team Development, Brand development/Product launch, Sponsorship.
• Restructured Experiential division as 360 execution channel
• Created new Motorsports consumer activation programming across National and Regional levels increasing handraisers, hot leads, and CRM messaging to owners and targets by 25%.
• Developed nameplate venue within exclusive partnership at SXSW with digital, social, and content plans to fully integrate live activation to digital space. Delivered media value over 25MM

Irvine, California

• Expanded experiential marketing department to east coast offices overseeing teams/campaigns for National Retail, CPG, Lifestyle Brands, Spirits, and Technology clients. Lead internal and external teams for expanded.
• Built a pop up spa/tweet lounge in Times Square for Unilever, Simple Skincare – media value over $27MM
• Executed Bayer Feed America with Sheryl Crow in Union Square, NYC; program included a national food drive and online campaign for hunger awareness month for Bayer vitamins.
• Implemented experiential marketing division on both coasts exceeding projected profit margins in year one.
• Created a cross agency platform for activations and leveraged shared services to increase profit margins in year two.
• Profiled in Event Marketer Magazine as “One to Watch in Event Marketing” Feb/2014 issue

• Developed experiential marketing department for multi-client agency. Managed the experiential marketing division to design and execute 360 campaigns for National Retail, CPG, Lifestyle Brands, Spirits, and Technology.
• Led design and execution for LG Live event (US Texting Championship) in Times Square - media value over $20MM.
• Led design and execution for The Perfect Cup, Skinny Cow ice cream, touring 10 cities with live events, POS, sweeps, social media and digital components. Gold EX Award winner for best consumer promotion.
• Developed an “in-house” activation team to manage programs previously outsourced
• Redesigned existing programs for efficiency and profitability
• Created positive revenue stream in year one.

Los Angeles County, California, United States

• Marketing and PR lead for the Los Angeles Affiliate Office + liaison for National HQ Integration; press events, celebrity endorsements, fundraising, event production, integrated marketing initiatives.
• Produced Susan G. Komen Race for the Cure, Los Angeles, 2010, 2011, 2012
• National advisor for smaller local affiliates PR/Race Production/Gala Events/Fundraising

• Develop and execute all experiential marketing activities for diverse client pool. Lead teams associated with all experiential initiatives and integrated campaigns including mobile marketing, tradeshows, and product.
• Led design and build for a 19,500-square foot mobile gaming simulation, Virtual Army Experience (VAE), for US Army, and helped boost annual revenues by $17 million; earned Bronze from Event Design Awards for Best.
• Produced and managed construction of unique, $12 million Army Experience Center, a 15,000-square foot virtual educational facility in Philadelphia; produced manual for facility operations; earned an EX award for best.
• Overhauled estimation process which increased profit margin by 10%.
• Reorganized department structure to leverage cross-functional capabilities.
• Captained efforts to combine creative and experiential teams which eliminated redundancies and reduced project costs.

Produced large and small scale events for a diverse group of event companies, corporations, entertainment collectives, and ad agencies. Worked with clients to design look and feel of events and handled all production aspects including talent. Events ranged from 100 to 5,000 attendance and scope ranged from technology events, product launches, premiers.