Managed all aspects of catering/events for both social and corporate• Expertise overseeing all operations, from lead conversion to close, from BEO development to event execution and follow-through• Managed the food service and set-up duties for all events to ensure high-quality service at all events• Prepared quotes and ensures payment• Managed event details with the kitchen to ensure proper timing and smooth events• Trained, and evaluated the performance of all… Show more Managed all aspects of catering/events for both social and corporate• Expertise overseeing all operations, from lead conversion to close, from BEO development to event execution and follow-through• Managed the food service and set-up duties for all events to ensure high-quality service at all events• Prepared quotes and ensures payment• Managed event details with the kitchen to ensure proper timing and smooth events• Trained, and evaluated the performance of all catering team members• Deveoped training materials for catering staff • Proven track record growing the percentage of sales from Private Events by possessing strong multitasking skills combined with off-the-charts organization, flexibility, accountability, patience, creativity, teamwork, and relentless positivity • Surpassed Catering/Event goals for the year in the first 4 months of 2024 • Increased Catering Revenue by 276% from 2021 to June 2024 • Secured and executed over 1,400 events in 3 years• Received 92 5-Star Google Reviews• Grew Facebook followers from 200 to 2,100, contributed to website updates• Awarded Lansing 2021 Top of the Town Award Best Caterer/Catering Service Show less

Lead marketing and communication strategies, managed agency and partner relationships and oversaw all creative and branding. Worked in partnership with Owners, Hostmark Hospitality, General Manager, Operations and Sales to ensure we are met the wants and needs of the restaurant and our customers.•Developed brand guidelines, marketing and social media platform strategies while enforcing disciplined approach to all communications.• Website Management - Developed new website including all… Show more Lead marketing and communication strategies, managed agency and partner relationships and oversaw all creative and branding. Worked in partnership with Owners, Hostmark Hospitality, General Manager, Operations and Sales to ensure we are met the wants and needs of the restaurant and our customers.•Developed brand guidelines, marketing and social media platform strategies while enforcing disciplined approach to all communications.• Website Management - Developed new website including all content: images, copy, design, functionality, Continually updating website calendar, events, photography, communications, menus• Management of all digital and social media efforts both paid and organic• Develop and manage on-site events and off-site opportunities• Responsible for content development video and photo shoots• Content upkeep - menus, calendar, weekly specials• Email - plan and create content, program eblasts, manage email database, format and input emails sign-ups• Manage listings and marketing efforts on Opentable, Yelp, Trip Advisor, Eventbrite Show less

Provided strategic and tactical leadership across accounts and managing client relationships as well as oversaw project management for fitness, beauty and kitchenware brands. Established priorities to focus energy and resources to ensure both internal and external team members were working toward common goals with agreed upon intended outcomes. • Worked effectively with senior-level clients to build trusting and long-lasting relationships with key accounts• Created effective… Show more Provided strategic and tactical leadership across accounts and managing client relationships as well as oversaw project management for fitness, beauty and kitchenware brands. Established priorities to focus energy and resources to ensure both internal and external team members were working toward common goals with agreed upon intended outcomes. • Worked effectively with senior-level clients to build trusting and long-lasting relationships with key accounts• Created effective, strategically-sound and innovative marketing communications plans.• Lead integrated retail marketing campaigns across six agencies and disciplines• Developed, produced and managed multi-platform campaigns: traditional, digital and social• On-boarded new agencies and team membersAccounts Managed: Silk'n, World Kitchen, Nike, Centier Show less

Oversaw Account Management and Client relationships for established and turn-around brands. Provided strategic solutions and insights for clients ranging from QSR to Pre-Paid Tuition Programs to Real Estate and Retail. • Introduced the Account Management discipline to Jayne and trained a strong team of AM leaders• Partnered in the development and execution of multiple websites and integrated marketing campaigns with a focus on digital programmingAccounts Managed:… Show more Oversaw Account Management and Client relationships for established and turn-around brands. Provided strategic solutions and insights for clients ranging from QSR to Pre-Paid Tuition Programs to Real Estate and Retail. • Introduced the Account Management discipline to Jayne and trained a strong team of AM leaders• Partnered in the development and execution of multiple websites and integrated marketing campaigns with a focus on digital programmingAccounts Managed: Meatheads, College Illinois Pre Paid Tuition Program, (RE)meter, Free Market Ventures, Inheriting Wisdom, Respiratory Health Association, Big Lots! and new business acquisition. Show less

Partnered with creative teams to consult on both the client and agency side for a wide range of traditional, digital and social marketing efforts including social media strategy, development and execution, website strategy and development, video production, brand identity for B2C and B2B.

Developed and executed Live on-line programs that produced powerful social and digital content for multiple clients. • Produced 1000’s of interactive cooking shows with top Chicago and Celebrity Chefs including the Emmy nominated on-line fashion reality series SoYouWannaBeADesigner• Grew Kenmore Facebook fans from 20,000 to 488,000 in 12 months.• Kenmore and Craftsman: Programming resulted in 863,220 views YouTube, 1,081,852 fans Facebook, 1,768,624 views Livestream, 3,436,953… Show more Developed and executed Live on-line programs that produced powerful social and digital content for multiple clients. • Produced 1000’s of interactive cooking shows with top Chicago and Celebrity Chefs including the Emmy nominated on-line fashion reality series SoYouWannaBeADesigner• Grew Kenmore Facebook fans from 20,000 to 488,000 in 12 months.• Kenmore and Craftsman: Programming resulted in 863,220 views YouTube, 1,081,852 fans Facebook, 1,768,624 views Livestream, 3,436,953 content views total, 249,805,668 digital impressions over 12 month period. SYWBAD media attention: 136 Million Impressions.Accounts Managed: Sears, Kenmore, Craftsman, Nike Show less

Managed portfolio of three key accounts. Brand steward for senior clients. Lead successful new business initiatives in the Casino, GPS and College Savings categories. • Full responsibility for the strategic launch of GPS device in U.S. • Brand rocketed to 4th in the category within 6 months. Collaborated with PR agency to launch brand via TV, banner ads, landing pages, print and e-newsletters. Conducted stakeholder interviews to gain internal strategic alignment. • Managed the… Show more Managed portfolio of three key accounts. Brand steward for senior clients. Lead successful new business initiatives in the Casino, GPS and College Savings categories. • Full responsibility for the strategic launch of GPS device in U.S. • Brand rocketed to 4th in the category within 6 months. Collaborated with PR agency to launch brand via TV, banner ads, landing pages, print and e-newsletters. Conducted stakeholder interviews to gain internal strategic alignment. • Managed the 529 College Savings Plan administered by the Treasurer's Office of Illinois • Developed strategy that resulted in new accounts increasing by 60% in first 8 weeks after launch taking the College Savings from one of the bottom 5 to top ranked plan in U.S. • Created and implemented strategy to launch new casino under an intensely condensed timeline of 8 months. • Campaign included: TV, outdoor, radio, digital, promotions, banner ads, Players Club Cards design, casino and corporate office signage, and numerous local efforts.Accounts Managed: Navigon GPS, Bright Start 529 College Savings Plan, Four Winds Casino Show less

Cultivated and grew client relationships. Partnered in the successful win of numerous new business acquisitions. • Launched 250 “Game Rush” stores within Blockbuster• Managed Ritz, Ritz Chips and Triscuits, new product launches • Oversaw Jim Beam brands globally• Conducted extensive qualitative/quantitative researchResponsible for leading and executing multi-platform campaigns - OOH, Digital, TV, PrintAccounts Managed:: Blockbuster/GameRush, Nabisco (Ritz, Ritz Bits,… Show more Cultivated and grew client relationships. Partnered in the successful win of numerous new business acquisitions. • Launched 250 “Game Rush” stores within Blockbuster• Managed Ritz, Ritz Chips and Triscuits, new product launches • Oversaw Jim Beam brands globally• Conducted extensive qualitative/quantitative researchResponsible for leading and executing multi-platform campaigns - OOH, Digital, TV, PrintAccounts Managed:: Blockbuster/GameRush, Nabisco (Ritz, Ritz Bits, Ritz Sticks, Wheat Thins, Triscuits, Cheese Nips), Salton (George Foreman Grills, Melitta Coffee Makers, Colombian Coffee), OfficeMax, Jim Beam White/Black labels, Jim Beam & Cola, VOX Vodka, Pucker, Knob Creek, DeKuyperDoner Detroit MI SVP Management Supervisor4 yearsAccounts Managed:: The Mills Corporation, America's Best Contacts & EyeglassesHal RineyChicago ILAccount Supervisor2 YearsAccounts Managed:: Gardenburger Veggie Patties, Ulta Salon, Cosmetics, Fragrances, AvedaBates/George Patterson BatesNYC/Melbourne Austration5 YearsAccounts Managed: Kinney Shoe Corporation: Foot Locker, Lady Foot Locker, Kids Foot Locker, Carlton & United Breweries/Fosters Brewing Group: Victoria Bitter, Carlton Cold, Foster’s Light Ice, Foster’s Lager, Foster’s Light, Diamond Draft, Crown Lager, Carlton Draught Show less