Bryon Reynolds Email and Phone Number

• Solidify value proposition for Master Data Management program within F5• Set the strategy for enterprise Master Data, creating the associated data architecture and roadmaps, establishing standards and governance • Align with business strategy to provide the most effective combination of business fit, strategic and innovative evolution of technology, business risk and total cost of ownership of solutions• Establish and develop a comprehensive team of professionals to support delivery against strategy and value proposition in both technical and non-technical roles• Partner with key stakeholders to maintain an enterprise wide Master Data strategy• Evolve our culture to embrace and incorporate Master Data powered data insights to drive product vision and roadmaps• Collaborate with the Enterprise Architecture team to embed F5’s Master Data Architecture, and serve as an evangelist for Master Data Architecture and Integration principles across the organization• Engage and build strategic relationships with key vendors and research partner organizations to broaden understandings and capabilities• Integrate our data with key external data sources to provide richer insight, evangelize and enable the use of data to support key business decisions• Support the monetization of data as F5 grows as a SaaS company• Define and champion future technology direction for the enterprise, utilizing governance forums, IT processes, and informal discussions

• Manage and grow a team of professionals dedicated to maximizing return on multi-million-dollar data investment• Establish the fundamental disciplines of Data Management, including Data Governance, Metadata Management, Data Quality and Master Data Management• Serve as partner and liaison to Farmers Insurance Group, the parent company, relative to Data Management• Serve as product owner and functional sponsor for development of a data integration hub that included data warehouse and derivative mart layers• Drive successful remediation of previous audit findings, with clear, articulate and comprehensive strategies and implementation of appropriate processes and controls• Provide business intelligence consultation to Executive team• Formalize Master Data Management framework including organizational accountability, procedures, technology support and measurement of progress

• Managed staff and provided thought leadership and technical expertise for development efforts within the Distribution function• Developed automated third-party payment system responsible for managing over $6M/year of compensation• Served as business lead on Data Warehouse and Business Intelligence solution effort focusing on Customer and Data Governance work streams• Designed and implemented framework for measuring effectiveness of Distribution initiatives and programs• Provided consulting and technical support for initiatives to maximize value of in-force policies in partnership with Oliver-Wyman and Palantir• Developed a marketing and distribution centric data mart in partnership with third-party data suppliers Datalab and Acxiom to support customer analytics• Supported Digital strategy efforts including sales attribution models

• Created applications to improve Finance’s organizational insight, including Staff Planning and Time Tracking system development• Participated as a technical and process expert on cross-functional teams to complete special projects, enhance customer service, and improve processes• Drove process improvement and increased transparency by improving access to data for analysis including: General Expense and Budgeting, Suspense and Abandoned Property Management

• Created applications to improve Finance’s organizational insight, including Staff Planning and Time Tracking system development• Participated as a technical and process expert on cross-functional teams to complete special projects, enhance customer service, and improve processes• Drove process improvement and increased transparency by improving access to data for analysis including: General Expense and Budgeting, Suspense and Abandoned Property Management