Bryon Evans Email & Phone Number

Results-driven executive with more than 20 years of experience championing change, expanding markets and driving strategic vision. Leader recognized for improving morale and increasing revenues in tough situations and positions. Noted for rapid turnarounds producing creative solutions, increasing brand awareness, revenue, and organizational capability. Significant consumer product goods experience - branded and private label in all channels and distribution from start up to established business models,Specialties: Executive leadership, Management, National Accounts, Mergers and Acquisitions , Brand Development and Distribution in all channels of business. Brand Management - consulting.

Direct and Manage new expanding organization with sales, production, and consumer products goods company with non-alcoholic and alcoholic brands globally. New Age and Licensed Whiskey portfolio - Realtree Outdoor Energy, Popcorn Sutton White Whiskey, Mrs. Sutton Moonshine Likker, others.• Current partners include Coke, Pepsi, Miller, Budweiser, Glazier, Southern Wine and Spirits, Republic, Core mark, McLane’s and regional specialty wholesalers.• Development and launch of new business entity, complete marketing designs and roll out strategy. Manage all contractual and license agreement partners.• Revenue and margin enhancements – networking and launching of full package changes, brand identity, and marketing message to the consumer.• Organizational evaluation and talent recruiting responsibility – business improvement and fundamentals.• Growth – short and long term, evaluation and realignment of assets and procedures, and to develop a respected brand management organization throughout North America.

Full responsibility for sales and marketing of multi state beverage and snack distributor that services all channels of business throughout Ohio, KY, and region. Brand and supplier management, strategy and evaluation of short and long term organizational objectives reporting directly to the board of directors.• Manage and direct all strategic plans for brands, suppliers, brokers, programming and CMA process for each chain and sub - distributor network throughout region. Key Accounts to include all channels and 58 chains, including; Kroger, Meijer, Giant Eagle, Speedway, Circle K and others.• Manage multiple state and warehouses – licensed and non-licensed product assortment.• Manage 125 employee plus organization, including; directors, regional managers, key account teams, non-traditional managers, and school – university specialists.• Responsible for brand acquisition, mergers and strategic partnerships, and revenue development across all channels of business model managing over 3000 SKU’s.• Development of marketing tactics, brand tactics, and execution of external and internal brand parameters through direct, electronic and market advertising strategies.• Recognized as leader throughout the region from a personal and organizational perspective driving unprecedented growth and development of leading beverage distributor.

Brought in to build and oversee the establishment, management, operations and P&L for new Michigan distributorship in Metro Detroit market. Managed facility plans, distributor relations, development and network expansion. Led sales program development, ethnic program implementation, brand awareness and growth. Directed key account team in competitive market analysis (CMA) including space, equipment and promotional strategies in relation to core merchandising objectives and competition.

Promoted to lead the Midwest Business Unit covering a 6 state distributor territory and sales region. Successfully trained the distributor network and field sales managers. Identified and addressed gaps, opportunities, and issues throughout the unit. Defined annual budgets, objectives, strategies, and promotional marketing. All channels of business, Off, On, and Non Trad.

Directed national accounts in the Midwest Region, OH, MI, IN, IL, WI, KY, WV. Worked with the sales team to expand markets and maintain strong relations with national, regional and local establishments. Executed AC Nielsen - NITRO user, Distributor Reports and Depletion Reporting systems to build and maintain brand consistency. Partnered with distributors to develop effective relationships and provide guidance, training and strategies. Managed accounts to include: Circle K, Speedway, Pilot, GFS, Kroger, Costco, Garb Ko, True North, Duke, Meijer Gas, Meijer, 7-11, TA, Rite Aid, Spartan, CVS, UDF, Vistar, and Marc’s.

Purchase, New York, Us

London, England, Gb

Mba, Ba, Business, Management, Marketing, And Related Support Services

Mba, Business Administration, Management And Operations