PR consultation and media relations to support 'Hope for Cornwall' event

Content production and campaign support, project management and copy editing of FY24 annual report.

• Mor Poets - PR Lead (pro bono) – Generating coverage for a women’s poetry collective in Cornwall, including a segment on BBC Spotlight and features in lifestyle and surfing press• Little Green Pig - Copy editing, copywriting for volunteer recruitment• Emma Pulman Garden Design – SEO blog copywriting • Flourish - Communications consultancy, editing and proof-reading

Freelance Account Director, at this specialist Comms agency that elevates B2B brands with unparalleled industry experience. Clients in the supply chain, logistics and transport sectors, including TMX Transform, Leon Daniels' podcast 'Lunch with Leon' and Mav3rik

I was Ancestry's International Communications lead, reporting to Global VP of Consumer Comms and responsible for developing Communications strategies and leading a team and multiple agencies to deliver PR activity for Ancestry’s international markets (UK, Ireland, Germany, Sweden, Canada, Australia, New Zealand).Additional responsibilities:• Hands-on content creation, including drafting blog copy, press materials and listicles. • Proof-reading and editing all press releases… Show more I was Ancestry's International Communications lead, reporting to Global VP of Consumer Comms and responsible for developing Communications strategies and leading a team and multiple agencies to deliver PR activity for Ancestry’s international markets (UK, Ireland, Germany, Sweden, Canada, Australia, New Zealand).Additional responsibilities:• Hands-on content creation, including drafting blog copy, press materials and listicles. • Proof-reading and editing all press releases, pitches, blog posts • Providing PR/Comms counsel to senior leadership and other stakeholders • Leading RFPs, onboarding and briefing agencies around the world Achievements included: • Lead on multi-market (UK, CA, AU) 2021 Remembrance Day campaign that generated 339 coverage hits, including a 10 minute interview on BBC Radio 4's Woman’s Hour with celebrity ambassador Moira Stewart, features in ‘the i’ and The Daily Telegraph (all UK), a TV interview on Studio 10 (Australia), and articles in the National Post and The Toronto Sun (Canada). • Completion of Ancestry Management Programme (6-month Leadership Development Course) Show less

Management of PR activity in Ancestry’s biggest international markets, working with agencies and cross functional teams to create and build awareness of the core Ancestry brand, as well as supporting new product launches and expansion into new markets. Achievements included: Lead on award-winning PR and social media campaign ‘Village DNA’, generating 65 coverage placements (including BBC Breakfast, The Guardian and Radio 2) and 100k organic views/10k shares of video content, all… Show more Management of PR activity in Ancestry’s biggest international markets, working with agencies and cross functional teams to create and build awareness of the core Ancestry brand, as well as supporting new product launches and expansion into new markets. Achievements included: Lead on award-winning PR and social media campaign ‘Village DNA’, generating 65 coverage placements (including BBC Breakfast, The Guardian and Radio 2) and 100k organic views/10k shares of video content, all leading to an increase in DNA kit sales and unprompted brand awareness during launch month. The campaign won a PR Brilliance award, was voted PR Week’s campaign of the month and was shortlisted for PR Moment and DDA ‘Do Different’ awards. Comms lead for Australia stakeholder engagement project that gathered insights from key leaders of Australian government and Indigenous communities, ahead of the roll out of the ‘Aboriginal & Torres Strait Islander’ ethnicity region within the AncestryDNA productProducing three series' of 'Behind The Headlines of History', a podcast from Ancestry-owned brand Newspapers.com, and conceptualising an internal podcast 'Buds', to connect global teams across the business, then co-hosting, producing and launching the show across internal channels. Show less

Management and delivery of Ancestry’s proactive PR & Communications activity in the UK, Canada and Australia.Achievements included: Managing a national tour of archives (including Manchester, Liverpool, Newcastle and Brighton) with Sir Tony Robinson, fostering relationships with key archive partners (to support business goals) and generating quality regional coverage across England.Managing PR launch of consumer DNA test AncestryDNA in the UK, resulting in an exclusive… Show more Management and delivery of Ancestry’s proactive PR & Communications activity in the UK, Canada and Australia.Achievements included: Managing a national tour of archives (including Manchester, Liverpool, Newcastle and Brighton) with Sir Tony Robinson, fostering relationships with key archive partners (to support business goals) and generating quality regional coverage across England.Managing PR launch of consumer DNA test AncestryDNA in the UK, resulting in an exclusive with the Daily Mail and ~30 radio interviews. Producing and launching 'It's About Time', a podcast hosted by Sir Tony Robinson, that hit no. 2 in the UK iTunes chart and racked up 100,000+ listens across eight episodes.Launching the Canada Twitter channel in 2016. Followers surpassed the more established Australia Twitter channel within six months and the project paved the way for launching the Canada Instagram channel in 2018.Managing Ancestry’s first ever influencer partnership, in Canada. Show less

At Citizen (formerly Band & Brown), I worked on a range of public sector, third sector, consumer and B2B accounts across media relations, blogger relations, event management and budget management. I oversaw, managed and delivered impactful, insight-led PR campaigns for clients including The Department for Education (DfE), Department for Work and Pensions (DWP), British Red Cross (BRC), VQ Day 2012, LV= Insurance and AutoTrader. Achievements included: Running a media centre for… Show more At Citizen (formerly Band & Brown), I worked on a range of public sector, third sector, consumer and B2B accounts across media relations, blogger relations, event management and budget management. I oversaw, managed and delivered impactful, insight-led PR campaigns for clients including The Department for Education (DfE), Department for Work and Pensions (DWP), British Red Cross (BRC), VQ Day 2012, LV= Insurance and AutoTrader. Achievements included: Running a media centre for 1,000+ global journalists at the WorldSkills event at London’s Excel Communicating pension reforms to the nation, through a strategic plan of media relations, stakeholder engagement and advertorials, generating blanket national coverage Inspiring people to become headteachers by drafting and placing bylines, features and news stories across national and educational trade press for NCSL Educating young people and their parents on the importance of basic first aid skills for The British Red Cross, personally securing a news story on page 2 of the Sunday Times Show less

At Band & Brown (that went on to become Citizen), I worked on a range of public sector, third sector, commercial and B2B accounts across media relations, blogger relations, event management and budget management. I oversaw, managed and delivered impactful, insight-led PR campaigns for clients including The Department for Education (DfE), Department for Work and Pensions (DWP), British Red Cross (BRC), VQ Day 2012, LV= Insurance and AutoTrader.