- Built and oversaw marketing strategies for each core revenue pillar - events ($2M/year), courses ($2.5M/year), community ($600K/year), and membership (£1.2M ARR).- Owned the creation and growth of nine new communities.- Built, scaled, and managed the course and customer success teams from the ground up.

- Produced in-depth industry reports (50+ pages), downloaded by 3,000+ members each.- Kickstarted Product Marketing Alliance's (PMA) blog, podcast, social, case study, and video strategy.- Built the company's UGC, content distribution, and content syndication processes.- Wrote and distributed PMA's flagship course, which went on to generate $1M within 12 months.- Created, analysed, and optimised core course, report, and membership landing pages.- Initiated key content projects to support TOFU, MOFU, and BOFU objectives.- Grew content team from zero to 15 employees.- Developed the organisation's tone of voice guidelines.

The Alliance is the world’s most forward-thinking professional development platform for high-growth organizations and individuals worldwide.Through market-leading accredited courses, unrivaled membership plans, industry-shaping reports, thriving communities, and first-class events, we’re redefining the way companies access education and scale. From startups to enterprise orgs, freshmen to execs, we enable anyone, anywhere, in any profession, to tap into the expertise of some of the world’s best-known brands - we’re talking Google, IBM, LinkedIn, HubSpot, Adobe, and more - either live in-person, live and online, or OnDemand.If you’ve got growth in mind, we’ve got the community and learning and development opportunities you need to get there.

- Worked with orgs from a mix of industries - HR, financial services, recruitment, IT, community-led, decor, digital agencies, and more.- Delivered on everything from quarterly content strategies, paid ad copy, and landing pages, to social campaigns, email content, and long-form articles/guides.

- Defined the company's tone of voice and became the business' ambassador for all internal and external assets.- Worked with key stakeholders to build and execute quarterly content strategies that fulfilled customer and prospect needs, as well as organic growth goals.- Collaborated with marketing and design on customer comms, prospect nurture sequences, up and cross-sell campaigns, etc. to bring in net new revenue and retain + expand existing revenue.- Audited the entire site and refreshed 50+ key URLs to ensure they were SEO-optimised and conversion-led.

My role was predominantly threefold: copywriting, SEO and PR. I: produced finance, lifestyle and home improvement content; instigated, managed and measured combined content, SEO and PR campaigns; wrote, analysed and continually tweaked SEO landing pages; ran technical SEO audits; proofread colleagues’ articles; reported on traffic, keyword, competitor and revenue metrics; and managed the team’s spending.

I managed and lead a variety of link building campaigns from concept through to completion, to improve the website’s link authority - and subsequently its organic rankings, traffic and revenue. I also gained comprehensive, hands-on experience with technical SEO, which I quickly encompassed into the day-to-day duties of my role.

Produced and disseminated weekly press releases for a number of brands to gain company citations and inbound links. Assisted with the content team to forward plan content calendars and produce financial blog posts. Helped carry SEO-lead campaigns from concept through to completion.

For a short time after I left DJS, I continued to produce daily market research-orientated content for the 'insight' section on DJS Research's website. From health to engineering and oil to education, my insights covered DJS's 27 chosen sectors.

During this role I: produced and disseminated daily market insights for a variety of industry sectors; lead the creation and statistical analysis of the weekly digital newsletter production and distribution process (using iContact and Salesforce); instigated the company's YouTube presence; maintained various social media channels - Twitter, Facebook, Google+ and LinkedIn; proofread tenders; and produced press releases when required.