Bry Shablow Email & Phone Number

Massachusetts, United States

- Spearhead the development and execution of global, multi-channel marketing campaigns ensuring alignment with the business’ strategic imperatives. - Foster cross-functional partnerships with internal team members (global marketing, communications, sales, R&D) as well as outside vendors to execute high-quality integrated campaigns, webinars, email nurtures, and direct mail campaigns.- Forecast and measure the impact of demand creation activities on sales pipeline and revenue, continuously evaluating performance and ROI – consistently exceeding annual performance goals. - Lead end-to-end content lifecycle management for marketing and campaign teams, ensuring meticulous planning, creation, distribution, amplification, and analysis within specified business timelines and budgets. - Mentored and coached team members for the past two years, fostering professional growth and development.

Cytiva is a global provider of technologies and services that advance and accelerate the development and manufacture of therapeutics.

Boston

- Crafted and oversaw integrated go-to-market lead generation plans, spanning demand gen programs, conferences, ABM initiatives, industry-specific campaigns, and joint channel marketing activities.- Implemented diverse tactics to boost top-of-funnel lead capture, utilizing events, digital publications, content syndication, intent data, social platforms (LinkedIn, Twitter, Facebook), webinars, and more.- Tracked and analyzed key marketing KPIs, including conversion metrics (CPC, CPL, CPA), marketing impact, and pipeline coverage.- Surpassed lead/opportunity goals by 23%.- Enhanced brand association, awareness, and loyalty across all channels.

Framingham, Ma

- Establish and maintain relationships with CEOs, Marketing VPs and other senior leaders; strategically developing high-priority, client-focused initiatives – managing budgets over $3 million - Serve as a liaison between various departments to solve problems and achieve results, cultivating excellent working relationships with clients while overseeing and developing project management team members - Support client sales team with the development of programs; i.e. customer communication (emails, sales scripts, etc.) and sales enablement collateral (1-minute-expert, podcasts, interactive assets, etc.) - Partner with internal strategy to create media and marketing plans that spread across all mediums (publications, digital – advertising, website, landing pages, etc., webinar/event support and print) - Assist digital analytics team in the analyzing reporting for overall KPIs and ROI for current year

Greater Boston Area

- Offered strategic counsel to senior executives in Healthcare, Financial, and Retail industries, crafting effective marketing, communications, and media strategies with measurable outcomes. - Presented and executed strategic initiatives, resulting in a 20% boost in current client revenue. - Lead the planning, implementation, and analysis of comprehensive client communication plans, integrating print, email, web, online community, and social media channels.

Greater Minneapolis-St. Paul Area

- Drove revenue growth with brands (Financial Services, Consumer Goods, Healthcare and IT) beyond initial budget through client and agency relationships- Developed client documents for all areas of a project from a strategic and business perspective; includes statements of work, creative briefs, project/tactic briefs, campaign and media briefs- Delivered ROI for clients by implementing and optimizing campaign performance using data analysis- Managed and train KC interns by creating a structured onboarding process with specific curriculum to ensure a quick learning period

Greater Minneapolis-St. Paul Area

-Planned and executed the Minnesota Trucking Association's three core annual conferences and one major industry event as well as 25-30 additional meetings and seminars with attendees ranging from 5-450 while maintaining liaison with MTA members and outside vendors and professionals (i.e. hotels, rental facilities, caterers, florists, etc.)-Manage budgets ranging from $3,000 to $125,000 and succeeded to save the MTA an average of 15% from the overall cost of each event while attaining an additional $26,000 net revenue by additional programming-Spearheaded the growth or our community Share the Road event, which was created to teach high school students safe techniques around semi-trucks, by adding 11 additional events per year-Partnered with the Manager of Marketing Communications to review and proof creative for events and other member facing materials as well as assisting with the MTA website redesign-Manage planning committees (volunteers) of 5-20 members for each large event

Greater Minneapolis-St. Paul Area

Primary responsibilities are to maintain account and project management duties to ensure our clients are serviced above and beyond expectation.-Managed $800,000-1,000,000+ in 12-month revenue with 25-35+ projects per quarter in a variety of channels including new website design and development, healthcare service line campaigns, monthly newsletters and dynamic emails-Partnered with strategy, sales consulting and other team members to fully understand the challenges faced by clients and set account direction and growth plans-Lead status meetings with clients and internal team members to ensure that designers, writers and all other members of the working team have what they need to get their portions of the job done-Reviewed every piece of creative that goes to a client for alignment to client needs, brand, and Employer standards while understanding the nuances of client’s business and keeps Employer team working on goal, schedule and budget-Provide reports and ROI data to clients and works with internal teams to review reporting and help gather insights to inform marketing strategies

Eden Prairie, Mn

Responsible in assisting the SMPN Marketing Manager, Marketing Account Executives and Action Plan Managers with projects for practices related to their branding, marketing communications, content and website activities. -Work with AE to coordinate and prioritize customer projects - Development of brand assets delivered to ENT Physicians and Audiologists to drive appointments and revenue-Directly support website development and maintenance on the SiteCore platform: including writing and editing content and maintaining brand standards throughout.-Work with Action Plan Managers to brand & customize Clinical Operations & Business Development collateral-Facilitate communication interdepartmentally across the company

Newcastle Upon Tyne, United Kingdom

• Developed and updated social media sites, such as Twitter, Facebook and LinkedIn, to enhance the image, create a larger network and ultimately bring more profit to Blink Collective.• Responsible for the ideas, creation and writing of blog posts for Blink Collective’s webpage to build relationships with potential and existing clients.• Utilize work of mouth, viral and internet marketing techniques to increase traffic and brand awareness while continuing to raise Blink Collective’s web presence and placement in search engines.

St. Cloud, Minnesota Area

Verizon Wireless Sales in a Premium Retailer location.• Worked with a team as well as individually to reach sales goals determined by the success of the store in previous months and was able to achieve and maintain a high status within the company’s sales objectives.• Responsible for assisting customers in finding the merchandise best suited for their needs as well as answering any queries or complaints they have with utmost respect and to the best of my ability.• Liable for processing cash and card payments, balancing cash registers, stocking shelves with merchandise, receiving and storing products and keeping up to date with special promotions.

-Worked with the Event Sales Manager as an assistant and helped in the planning and running of events held at the Alnwick Garden and Castle.-Served as liaison and recruiter between the Events Sales Department and volunteers.Fall 2010

• Responsible for the planning, advertising and promotion of Day Out With Thomas, an event managed by SilhouettEvents, LLC. in partnership of HIT Entertainment• Organized facilities and managed all event details such as decor, entertainment, location, invitee list, special guests, equipment, promotional material, etc.• Main contact with all members of media including but not limited to local, regional and national newspaper, online family resources and publications, children’s magazines, local and regional radio stations and local and regional television broadcasting within each city of event

St. Cloud, Minnesota Area

-Worked directly with Director of Admissions to develop new ideas for the recruitment of students to St. Cloud State University.-Created print and online publications used to market different programs to students and high school recruitment events.-Played key role in planning and preparing a successful Women’s Conference, Hmong Night Event, and other key events on and off Campus.-Worked directly with sponsors of the University and companies/persons that are involved with the donation of products and services to the events held and the people involved.

Ma, Media And Public Relations

Activities and Societies: Media and PR Student Representative

Ba, Public Relations And Marketing

Activities and Societies: Member of Kappa Phi Omega Sorority, Member of Panhellenic Council, Member of Public Relations Student Society.

Education record

Activities and Societies: Kappa Phi Omega Sorority, Public Relations Student Society of America