Vice President, Growth Marketing
CurrentResponsible for the overall marketing strategy related to the growth and engagement of new users across the Vurvey b2b SaaS consumer insights platform.
Feb 2023 - Present
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Bryson Elder Email & Phone Number
Father 👶 | Baseball Fanatic ⚾ | Growth Marketing Obsessed since 2007 📈
at
Vurvey
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✓ Verified July 2026
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Profile completeness 86%
Current company
Role
Father 👶 | Baseball Fanatic ⚾ | Growth Marketing Obsessed since 2007 📈
Location
Dallas-Fort Worth Metroplex, United States
Who is Bryson Elder? Overview
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Bryson Elder is listed as Father 👶 | Baseball Fanatic ⚾ | Growth Marketing Obsessed since 2007 📈 at Vurvey, based in Dallas-Fort Worth Metroplex, United States. AeroLeads shows a matched LinkedIn profile for Bryson Elder.
Bryson Elder previously worked as Vice President, Growth Marketing at Vurvey and Vice President, Digital Marketing at Jpa Health. Bryson Elder holds Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General from The University Of Texas At Arlington.
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Profile bio
About Bryson Elder
Transformative marketing leader with a proven track record of dramatically accelerating revenue growth and user acquisition across B2B and B2C sectors in the brand & agency environments. I specialize in:📊 Leveraging AI and data science to optimize marketing strategies📈 Orchestrating multi-channel growth campaigns that deliver exceptional ROI🏗️ Building and leading high-performance marketing teams in dynamic environments🚀 A Few Key Achievements:Grew company revenue from $10M to $48M in 2 yearsReduced customer acquisition costs by 40% through hyper-targeted segmentationBoosted profitability by 21% through AI-powered personalizationI thrive on growth and marketing challenges and am passionate about driving marketing transformation through innovative, data-driven approaches. Whether it's performance marketing, growth strategies, or comprehensive marketing leadership, I deliver results that consistently deliver organizational value.
Current workplace
Bryson Elder's current company
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8 roles
Bryson Elder work experience
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Vice President, Digital Marketing
At JPA Health, I had the opportunity to determine, develop, and oversee the implementation of innovative, multi-channel digital marketing strategies for crucial client verticals (across Life Sciences, Public Health & Federal Government) to maximize return on digital marketing & and advertising investment. A recognized performance-driven digital leader that partners with clients to cultivate their brand identity, concept, and define their target markets, and deliver measurable, financial, and brand magnifying results.
Jan 2022 - Jan 2023
Head Of Growth Marketing
- Led growth, campaign, and media strategy, leveraging first and third-party data across advertising channels for two, growth stage, premium media licensing brands, dramatically growing the brands' annual revenue over the course of tenure. - Fostered collaborative environment with product and data science teams to constantly improve and refine funnel conversion, lower cost per acquisition, and increase customer LTV. - Developed detailed customer segmentation analysis based on prospective and current customers to use as the foundation for all marketing and integrated through various functions, and served as the catalyst that sparked company's record-breaking annual revenue streaks in '20 & '21
Jan 2020 - Jan 2022
Strategic Marketing Consultant
Duvall Marketing Consulting, Llc
Leveraging 15 years of strategic marketing experience across various industries, I provide strategic, unbiased assessments, plans, and implementation consulting for various marketing decisions, digital strategy, new revenue opportunity analysis, and customer segmentation.
Jan 2018 - 2022
Vice President, Client Strategy
- Drove a 401% increase in new monthly recurring revenue (MRR) by developing a segmented B2B marketing strategy.- Launched drove GTM for a new Connected TV service that accounted for 40% of company revenue in 2019.- Played a pivotal role in transforming the agency's approach to performance marketing strategies, resulting in a 23% increase in overall client portfolio ARR.
Jan 2018 - Feb 2020
Vice President, Client Strategy
Increased y/y same clients' recurring revenue ('15 to '16) by 213% through the strategic implementation of performance marketing strategies.Led the implementation of growth-based digital marketing strategies for priority clients, resulting in 100% tier 1 client retention in q2, q3, and q4 2017.Invited as a speaker for the "Profit-Driven Growth Marketing" SMB symposium at Google's NYC HQ as a result of spearheading the agency-wide paid search approach.Led performance marketing team to three straight years of beating the company's same client revenue goals (+15%, +31% & +112%) in '15, '16 & '17.Promoted at both the manager and director level.
Jan 2016 - Jan 2018
Account Director - Healthcare
Developing digital ad strategies within the healthcare vertical, including both the provider and payer side.
Oct 2013 - Jan 2016
Marketing Consultant - Healthcare
Healthcare focused, consultative advertising sales executive. Offering customized online advertising solutions for specific marketing objectives within the healthcare industry.
Oct 2010 - Oct 2013
1 education record
Bryson Elder education
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The University Of Texas At Arlington
FAQ
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Quick answers generated from the profile data available on this page.
What company does Bryson Elder work for?
Bryson Elder works for Vurvey.
What is Bryson Elder's role at Vurvey?
Bryson Elder is listed as Father 👶 | Baseball Fanatic ⚾ | Growth Marketing Obsessed since 2007 📈 at Vurvey.
Where is Bryson Elder based?
Bryson Elder is based in Dallas-Fort Worth Metroplex, United States while working with Vurvey.
What companies has Bryson Elder worked for?
Bryson Elder has worked for Vurvey, Jpa Health, Fm, Duvall Marketing Consulting, Llc, and Advantix Digital.
How can I contact Bryson Elder?
You can use AeroLeads to view verified contact signals for Bryson Elder at Vurvey, including work email, phone, and LinkedIn data when available.
What schools did Bryson Elder attend?
Bryson Elder holds Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General from The University Of Texas At Arlington.
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