Executive possessing expertise in business operations and targeted revenue growth strategies, leveraging skills acquired from industry sectors including SaaS, Healthcare, CPG, Medical Device Manufacturing, and Marketing/Brand Agency Management. Actualizes innovative branding roadmaps and program turnarounds that ensure double-digit revenue growth and expand market positioning through performance management, lead and demand generation, stakeholder engagement, digital innovation, data analysis, and targeted messaging/communication. * Piloting marketing strategy for diagnostic product demand in global markets, launching Genestat’s new COVID-19 test kit, resulting in $7M in new revenue and expansion of brand equity. * Building from ground up the marketing structure, personnel team, strategy, and brand infrastructure for a SaaS company that laid the groundwork for a $70M Series A capital raise.* Rebuilding a pharmaceutical research advertising agency following partnership dissolution. Generated new infrastructure including operating business platform, new income pipelines, and strategic partnerships, and sourced/trained inexperienced staff, growing the former enterprise from $2M to $17M annual revenue. * Created and implemented marketing and communication strategies to reposition RIA investment advisory firm (reaching $1B in asset management in 20-years) to $6B in asset management over the next 5 years. Leveraged media stories in Forbes, Money, Wall Street Journal, Barron’s; further, led to their C-Level team serving on industry panels, and the CEO serving on US Senate advisory council. Built lead generation efforts that funneled to new client growth. * Developing rebranding strategy and parallel campaigns for a regional bank that reconnected the community with the enterprise’s value, increasing annual revenue by 20% year over year for five years.
Listed skills include Marketing, Social Media Marketing, Marketing Strategy, Public Relations, and 30 others.