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Bertrand Salord is a Chief Marketing Officer at Agicap. He possess expertise in strategic partnerships, strategy, partner management, management, cloud computing and 22 more skills. Colleagues describe him as "Bertrand and I worked together in different teams before he became my manager. The transition was really easy as he always positioned himself as a partner, focusing on what matters most: results. His strategic thinking and global approach of his role, allows him to see the big picture and focus not only on Marketing activities - which is master completely - but also Sales outcome. He’s always open to communication, positive and smiling, so he’s a great person to work with/for.", "Bertrand est un expert reconnu pour tout ce qui concerne la communication Corporate. Que ce soit pour élaborer et promouvoir la stratégie RSE d'une entreprise, identifier et activer les influenceurs stratégique ou bâtir une stratégie de communication on et off, j'ai pu personnellement apprécié sa vision, sa capacité de synthèse et son excellence dans la mise en œuvre et l'optimisation de plans.de communication et d'influence. Excellente connaissance des environnements France et EU.", and "I have worked with Bertrand around the international business network for Microsoft Partners - IAMCP for several years.Bertrand is very professional and focused on the business impact of his projects. Bertrand knows what it takes to develop and manage partners. Bertrand and I have worked together on two European APP competitions and he is very well connected in the APP ecosystem. Bertrand is very easy to work with and I like his personality. I have no doubt in giving Bertrand my highest recommendations."
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Chief Marketing OfficerAgicapLondon, Gb -
Chief Marketing OfficerAgicap Jan 2024 - PresentLyon, FrOur mission: to strengthen enterprise financial management with cash flowAlready trusted by 7000 customerswww.agicap.com -
Global Vice President MarketingData.Ai Apr 2020 - Jan 2024San Francisco, Ca, Us -
Vice President, Global Field MarketingData.Ai Feb 2019 - Apr 2020San Francisco, Ca, Us
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Vice President Marketing EmeaData.Ai Feb 2018 - Feb 2019San Francisco, Ca, UsLeading EMEA Marketing and Demand Generation teams.Helping organizations to achieve success through apps.
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Senior Director Marketing EmeaData.Ai Jan 2015 - Feb 2018San Francisco, Ca, Usdata.ai (formerly App Annie) provides the most trusted data and insights in the market - downloads, revenue, usage and demographic data, marketing - on more than 6 million apps to help business build their mobile strategy.More than 50% of revenue on the app stores is generated by App Annie customers and more than 1,000,000 professionals use the App Annie platform every day - which is today’s indispensable reference in the world app economy.With a head office in San Francisco, App Annie has 450 employees and has 15 offices globally, including 4 in Europe where R&D is based.App Annie has raised 157 million dollars through investors such as e.Ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. To find out more: www.appannie.com
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Chief Of Staff Corporate Affairs EuropeMicrosoft Europe Feb 2014 - Dec 2014Redmond, Washington, UsMember of the Leadership team, lead Marketing Strategy, Communications & Business execution and cross-functional initiatives within European teams in order to maintain Microsoft’s leadership on critical policies and cloud adoption in Europe. • Develop strategies and execute key marketing plans (European initiatives), to drive business growth in the region. Partner closely with sales.• Drive Europe rhythm of business, planning, execution and scorecard management;• Drive internal & external Executive Communications and Events; • Prepare external speeches, messaging and visits for Corporate VP Area lead Western Europe and Legal and Corporate Affairs Europe Vice President. -
Marketing And Communication ManagerMicrosoft Europe Oct 2008 - Feb 2014Redmond, Washington, UsDefined marketing strategies, tactics and execution to support the public policy agenda related to Cloud in order to support Sales and ensure long-term business successes in Europe.Developed strategic partnerships with European IT SMEs, mobilizing partners on key business/policy subjects such as Cloud, Privacy and Security. • Drove the relationship with the IAMCP (International Association of Microsoft Channel Partners) 1600 partners at EMEA level. Built the EU chapter;• Ensured Partners Cloud adoption, educating on Microsoft’s Cloud Trust Commitment to accelerate their sales cycles and grow their cloud business;• Designed and set up an annual European Summit (IAMCP/BizSpark), gathering 300 European partners around business and advocacy topics.Demonstrated the impact of Cloud solutions in the Education sector to mature the market:• Created a pan-European Academic study assessing the societal impact of enabling technologies in Europe. Engaged with policy makers and education stakeholders to create a favorable business environment for public sector Education Cloud business.Developed strategies and tactics to accelerate mobile APPs creation:• Created and launched a European AppCup Annual Competition: program running in 30 countries, 500 competitors and 300 apps published in the Microsoft Stores;• Developed with Microsoft Innovation Centers Hackathons, Startup Weekends and startup coaching sessions.Start-up Ecosystem: Developed Microsoft Startup partnerships and activities with the EU Commission.• Recognized as Trusted advisor in the EU Commission workgroups with the startup ecosystem actors to develop the “Startup Europe” program; • Drove Microsoft commitment as a key partner of the “Startup Europe Partnership”.• Budget Management: Led the annual planning and prioritization of 20 people team action plans. • Executive Visits: Designed visits of Microsoft Senior Executives with EU Institutions.
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Corporate Marketing And Communication ManagerMicrosoft Europe Jan 2006 - Oct 2008Redmond, Washington, UsDefined Microsoft France’s corporate strategy to anchor Microsoft as a local company and ensure long-term business.Main responsibilities:• Creation, leading and orchestration of the strategic plan;• Development and implementation of the Communication Plan. Budget in million $Achievements:• Audience segmentation / messaging framework;• Implementation of a CRM to orchestrate relationships (30k contacts) - picked up as World Wide best practice and deployed WW;• Reactive and proactive communications;• Creation of stories for press;• Development of collaterals, websites, events and advertising to support messaging;• Increased results in the annual image survey (+28 points in 2 years).
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Sr Anti-Piracy Manager Southern EuropeAdobe Jan 2002 - Jan 2006San Jose, Ca, UsSales & Marketing roleDefined Anti-Piracy strategies to recover lost revenue and customers. Achieved sales of 10 million $.• Designed, implemented and executed Anti-Piracy campaigns;• Initiated efficient Digital viral marketing campaigns to promote compliance;• Lead generation and nurturing Campaigns including direct marketing, telemarketing and special incentives;• Conducted audits in major corporate accounts to drive license compliance revenue. -
Chairman Of Bsa FranceBsa | The Software Alliance Nov 2002 - Dec 2005Washington, District Of Columbia, UsRepresented the software industry on Software Piracy and other tech policy issues. Elected 3 consecutive years.Changed BSA’s Anti-Piracy strategy to establish software piracy as a prominent issue.• Developed strategic alliances with other industry organizations facing counterfeit issues and engaged with policy makers and government;• Gained media support and PR coverage on software piracy. Conducted 100+ press interviews;• Member of the National Anti-Counterfeiting Committee, developed national campaigns against software piracy;• Raised awareness on SME owners with bi-annual national advertising campaigns in national media (1 million $ budget); -
Co-Founder Of ArkadiaArkadia Netsystems May 1998 - Jun 2001Created a leading software platform enabling the fast development of mobile applications compatible with a broad range of mobile devices.• Defined the company vision, mission and strategy;• Defined the Business Plan;• Raised venture capital (2.2 M$) and was selected as one of the “Best 40” European Start-ups in 2001;• Hired 20 employees;• Signed key partnerships with large telecom equipment manufacturers and mobile phone operators.
Bertrand Salord Skills
Bertrand Salord Education Details
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Paris Eslsca Business SchoolGeneral -
Ecole De Guerre EconomiqueMaster'S Degree
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Lycée Florent SchmittPrépa Hec
Frequently Asked Questions about Bertrand Salord
What company does Bertrand Salord work for?
Bertrand Salord works for Agicap
What is Bertrand Salord's role at the current company?
Bertrand Salord's current role is Chief Marketing Officer.
What is Bertrand Salord's email address?
Bertrand Salord's email address is be****@****ord.com
What is Bertrand Salord's direct phone number?
Bertrand Salord's direct phone number is +4474809*****
What schools did Bertrand Salord attend?
Bertrand Salord attended Paris Eslsca Business School, Ecole De Guerre Economique, Lycée Florent Schmitt.
What skills is Bertrand Salord known for?
Bertrand Salord has skills like Strategic Partnerships, Strategy, Partner Management, Management, Cloud Computing, Business Development, Start Ups, Strategic Communications, Corporate Communications, Go To Market Strategy, Business Strategy, Program Management.
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