Bertrand Salord Email & Phone Number

London, Gb

Lyon, Fr

Our mission: to strengthen enterprise financial management with cash flowAlready trusted by 7000 customerswww.agicap.com

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Leading EMEA Marketing and Demand Generation teams.Helping organizations to achieve success through apps.

San Francisco, Ca, Us

data.ai (formerly App Annie) provides the most trusted data and insights in the market - downloads, revenue, usage and demographic data, marketing - on more than 6 million apps to help business build their mobile strategy.More than 50% of revenue on the app stores is generated by App Annie customers and more than 1,000,000 professionals use the App Annie platform every day - which is today’s indispensable reference in the world app economy.With a head office in San Francisco, App Annie has 450 employees and has 15 offices globally, including 4 in Europe where R&D is based.App Annie has raised 157 million dollars through investors such as e.Ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. To find out more: www.appannie.com

Redmond, Washington, Us

Member of the Leadership team, lead Marketing Strategy, Communications & Business execution and cross-functional initiatives within European teams in order to maintain Microsoft’s leadership on critical policies and cloud adoption in Europe. • Develop strategies and execute key marketing plans (European initiatives), to drive business growth in the region. Partner closely with sales.• Drive Europe rhythm of business, planning, execution and scorecard management;• Drive internal & external Executive Communications and Events; • Prepare external speeches, messaging and visits for Corporate VP Area lead Western Europe and Legal and Corporate Affairs Europe Vice President.

Redmond, Washington, Us

Defined marketing strategies, tactics and execution to support the public policy agenda related to Cloud in order to support Sales and ensure long-term business successes in Europe.Developed strategic partnerships with European IT SMEs, mobilizing partners on key business/policy subjects such as Cloud, Privacy and Security. • Drove the relationship with the IAMCP (International Association of Microsoft Channel Partners) 1600 partners at EMEA level. Built the EU chapter;• Ensured Partners Cloud adoption, educating on Microsoft’s Cloud Trust Commitment to accelerate their sales cycles and grow their cloud business;• Designed and set up an annual European Summit (IAMCP/BizSpark), gathering 300 European partners around business and advocacy topics.Demonstrated the impact of Cloud solutions in the Education sector to mature the market:• Created a pan-European Academic study assessing the societal impact of enabling technologies in Europe. Engaged with policy makers and education stakeholders to create a favorable business environment for public sector Education Cloud business.Developed strategies and tactics to accelerate mobile APPs creation:• Created and launched a European AppCup Annual Competition: program running in 30 countries, 500 competitors and 300 apps published in the Microsoft Stores;• Developed with Microsoft Innovation Centers Hackathons, Startup Weekends and startup coaching sessions.Start-up Ecosystem: Developed Microsoft Startup partnerships and activities with the EU Commission.• Recognized as Trusted advisor in the EU Commission workgroups with the startup ecosystem actors to develop the “Startup Europe” program; • Drove Microsoft commitment as a key partner of the “Startup Europe Partnership”.• Budget Management: Led the annual planning and prioritization of 20 people team action plans. • Executive Visits: Designed visits of Microsoft Senior Executives with EU Institutions.

Redmond, Washington, Us

Defined Microsoft France’s corporate strategy to anchor Microsoft as a local company and ensure long-term business.Main responsibilities:• Creation, leading and orchestration of the strategic plan;• Development and implementation of the Communication Plan. Budget in million $Achievements:• Audience segmentation / messaging framework;• Implementation of a CRM to orchestrate relationships (30k contacts) - picked up as World Wide best practice and deployed WW;• Reactive and proactive communications;• Creation of stories for press;• Development of collaterals, websites, events and advertising to support messaging;• Increased results in the annual image survey (+28 points in 2 years).

San Jose, Ca, Us

Sales & Marketing roleDefined Anti-Piracy strategies to recover lost revenue and customers. Achieved sales of 10 million $.• Designed, implemented and executed Anti-Piracy campaigns;• Initiated efficient Digital viral marketing campaigns to promote compliance;• Lead generation and nurturing Campaigns including direct marketing, telemarketing and special incentives;• Conducted audits in major corporate accounts to drive license compliance revenue.

Washington, District Of Columbia, Us

Represented the software industry on Software Piracy and other tech policy issues. Elected 3 consecutive years.Changed BSA’s Anti-Piracy strategy to establish software piracy as a prominent issue.• Developed strategic alliances with other industry organizations facing counterfeit issues and engaged with policy makers and government;• Gained media support and PR coverage on software piracy. Conducted 100+ press interviews;• Member of the National Anti-Counterfeiting Committee, developed national campaigns against software piracy;• Raised awareness on SME owners with bi-annual national advertising campaigns in national media (1 million $ budget);

Created a leading software platform enabling the fast development of mobile applications compatible with a broad range of mobile devices.• Defined the company vision, mission and strategy;• Defined the Business Plan;• Raised venture capital (2.2 M$) and was selected as one of the “Best 40” European Start-ups in 2001;• Hired 20 employees;• Signed key partnerships with large telecom equipment manufacturers and mobile phone operators.

Master Of Business Administration (Mba), Management Information Systems, General

Master'S Degree

Prépa Hec