Currently responsible for performance/growth marketing, digital development, CRM, operations and product marketing within a B2B2C sales model; member of Senior Leadership Team- Refine growth marketing team and approach, growing conversion rate significantly in 2 years- Improve consumer lead and order growth with quarterly progressive growth - Partner with executive teams on market research, strategy development, board presentations- Lead the shift to data-first marketing despite highly complex purchase journeys- Expand the marketing analytics function with focuses on ROI and downstream conversion- Lead cross-functional growth initiatives: M&A integrations, e-commerce, data/BI strategy- Develop journey frameworks, architecture of marketing/sales lead flows and connection between online and offline journey touch points- Responsible for website UX testing, personalization and lead generation initiatives- Ensure creative is developed for specific channels and made available to B2B customers- Drive necessary agency, tech platform, fulfillment vendor stack decisions and investment- Own the budget development, allocation, forecasting and quarterly rollup reporting

Responsible for establishing foundational consumer journey framework - Led framework socialization and execution with interconnected KPIs and new conversion metrics- Partnered with IT, customer service and sales ops to build automation and SFDC tools- Led marketing efforts for the IPO: presentation content, analyst day experience, road shows- Coordinated marketing onboarding and load-in for new distributors, dealers- Established annual product commercialization process for all residential products - Leveraged 2nd/3rd-party R&D research to develop product value props and selling playbook- Led merchandising strategy for trade customers in coordination with brand consolidation- Re-launched industry leading consumer sample experience with new vendor, efficient costs

Responsible for establishing the team and process improvements for new product commercialization- Established product marketing functions for Outdoor Living and Exteriors categories for product commercialization, positioning, content - Developed research-based technology and design stories for the product portfolio - Created the Marketing Operations function responsible for launch rollouts, print production and samples experiences- Managed all B2B marketing

Responsible for establishing B2B marketing strategies that drive revenue and achieve profitability goals • Deliver quarterly forecast and yearly budget with sales and costs by acquisition source • Build marketing strategy for SMB acquisition, conversion and retention for two P&Ls• Redefine brand identity and positioning with supporting competitive differentiation• Prioritize messaging for channel effectiveness, consistency and relevance to segments• Drive operational change through identification of opportunities uncovered in channel analyses • Hire and manage PPC, SEO, CRM, social, direct mail teams to deliver lead, sales and CPA goals • Partner with marketing analytics to build foundational portfolio strategy and segmentation• Identify new test opportunities by aligning market research and internal data with operational capability • Drive quarterly channel growth through partner relationships, process enhancements, product scaling • Set strategy for affiliate, referral and strategic network partnerships • Evolve branding and content plan and its scaling across channels • Produce new business presentations that appropriately position Enova SMB to prospects• Develop training and sales materials for cross functional and external product and process knowledge

Responsible for driving awareness, adoption and affinity for newly launched JHBP subsidiary with brand development, marketing activation and B2B customer relationship programs • Aligned with senior management on annual budget and categorized allocation by market• Re-set field and corporate strategies for single objective alignment• Directed all aspects of owned, earned and paid media with agency management• Integrated heavily with R&D, product, sales and tech teams to define product launch roadmaps• Launched Beechworth brand and value propositions across marketing channels• On-boarded and outfitted B2B customers with mix of tools to sell Beechworth Windows product line• Led digital, content and social strategies in conjunction with B2B customer integration plans• Managed the Mobile Studio canvassing program including studio build, training and team development• Led field team responsible for lead gen, customer engagement and guerrilla execution• Developed consumer facing brand photography, videography, print and digital platforms • Identified, implemented marketing CRM for database management and automation campaigns

Responsible for launching B2B and B2C product, channel and retail marketing strategies for a $2B manufacturer • Guided segment and positioning initiatives to uphold the cross-channel integrity of the JHBP brand• Created the marketing financial allocation and projection process for $24M SG&A• Evolved competitive positioning and multi-channel B2B and B2C campaigns to retain category share• Developed $1.5M program for dealer access to goods: e-commerce, geo-targeted messaging, reporting• Drove national advertising partnerships: Houzz, Google, Southern Living, DIY Blog Cabin, Dwell • Led UX and front end development (info structure, design) of partner portals and product microsites• Managed marketing relationships with Home Depot and Lowe’s for merchandising improvement • Overhauled product packaging with connected mobile experience to include geographical messaging• Established custom e-commerce program for segments of internal sales for new POP launch• Managed product and channel team members for the execution of tailored communications• Coordinated national trade show strategy, PR and promotions

Digital program development and execution for MillerCoors brands: Coors Light, Keystone Light, Blue Moon, Molson• Brand, retail, media strategies for cohesiveness and budget maximization• Developed content calendars for holistic year view of Coors Light digital• Launched social applications and advertising for fan acquisition• Coordinated integrated partnerships for Coors Light and Keystone Light• Executed Keystone “Keith Stone” inaugural campaign strategy and launch• Represented digital arm of annual 360 degree product innovation promotions• Managed creative strategies and rotations for display campaigns• Managed analytics team for positioning and presentation of performance

Display advertising, email, web development and search focused initiatives for clients AutoTrader.com, Homedepot.ca, Equifax and InterContinental Hotels Group.