Primary daily resource for VIP customers like UOL, Globo, Terra, OLX, offering hands-on support and technical assistance involving the prebid implementation, server-side integration and KPIs optimization of web, mobile and app inventory.Collaborate with clients to understand their unique needs and objectives, ensuring the successful implementation and optimization of SSP solutions.Conduct regular product training sessions for clients to improve their understanding of our SSP platform, enabling them to maximize its potential.Expert in troubleshooting end-to-end flow of ad requests between Publisher Ad server, SSP, and DSP. Integrating publishers with SSP through Prebid, Header Bidding, Open Bidding, and Open RTB Specs.Solving issues pre- and post-filtering reasons for bids including Inventory and Ad Quality filters to keep publisher revenue and DSP spend intact.Trafficking and management deals like PG, PD using our Curator's solutions to help demand side to achieve their KPIs.Work closely with the product development team to communicate client feedback, suggest product enhancements, and drive improvements to the SSP platform.Analyze performance data and create custom reports to demonstrate the value and ROI of our SSP solutions to clients.Collaborate with the sales team to identify upsell and cross-sell opportunities, contributing to revenue growth.

Managed a diverse client base of SSP partners, providing technical support, troubleshooting, and strategic guidance.Led successful onboarding processes for new clients, ensuring a smooth transition onto our SSP platform.Developed and maintained strong client relationships, resulting in a client retention rate of over 90%.Collaborated with the product team to prioritize feature requests and bug fixes based on client feedback.Assisted in the creation of product documentation and knowledge base articles to support client self-service.Conducted regular performance reviews with clients, offering insights and recommendations for improvement.

Supporting and implementing new technologies that advances the capabilities of our clients. Including: Adobe Experience Platform (CDP), Audience Studio (Salesforce), GTM and Google Ad Manager.

Managing the Adobe Analytics/ Adobe Audience and Google Analytics 360 implementation across the Unilever Global/ Local team.Supporting and implementing new technologies that advances the capabilities of the Account Managers andSales Teams. Including: DFP, Sizmek, Appnexus, Verizon, Dv360, MOAT, NIELSEN, RUBICON, Campaign Manager,Google Studio, GTM, Data Studio.Present, explain and train operations/ account manager teams about our new products, identifying opportunities to optimize and automate workflows across a wide variety of projects.

Campaigns execution and monitoring, ensuring that exact delivery.Helping publishers to implement Prebid.js into the DFP to delivery campaigns and debugging code. I manager the deals into the Appnexus SSP, and helping the buyers with optimization.Support for Sales team, Marketing, Technology, Post-Sales.Consultant in many projects, helping internal teams to implement new solutions/projects such as Signal, Sizmek, Behavioral Targeting (for example, Appnexus).Experience with different ad serving/ DSPs / SSPs technologies including: Sizmek, Appnexus, BrightRoll, Mediamath, DBM, DFP.Trafficking and management of online advertising campaigns, implementation of digital marketing and web analytics pixels

My job is currently to understand and organize data on / off within the DMP and work together with the main DSPs to integrate all this data universe with a single goal: to bring more intelligence to the media team in order to get better results for our customers’ campaigns.After the base is organized, the BI team will be able to make more in-depth reports, crossing the user’s behaviour both on/off, bringing a unique view of the same individual in both worlds.I like to solve problems using a variety of analytical and technical tools including innovative solutions development.First point of contact, supporting our highest enterprise level clients, helping them to collect and distribute actionable data across all channels.Solving fundamental privacy, data quality and site performance challenges, increasing the accuracy and efficiency of clients' campaigns.Implementation of digital marketing and web analytic campaigns.Primary daily resource for Signal customers, offering hands-on support and technical assistance involving the collection, connection and activation of web, mobile and offline data.Provided on-site training and solution development for Signal's Brazil team and its largest customer, Yahoo Brazil, following the introduction of a new Signal product.Provided consultative expertise to clients on complex data, marketing and website issues such as analytics platform migrations, website speed/performance improvement and cross-channel marketing integrations.

Development of new formats and Rich Media templates.Campaigns execution and monitoring, ensuring that exact delivery (volume of impressions).Campaigns’ optimization, reports, and suggestions and insights to improve performance.Support for Sales team, Marketing, Technology, Post-Sales.Consultant in many projects, helping internal teams to implement new solutions/projects such as Signal, Sizmek, Behavioral Targeting (for example, Appnexus).Experience with different ad serving technologies including: Sizmek, Celtra, AFA and some others.Trafficking and management of online advertising campaigns.Management for billing and reporting.

Solving and answering questions related to APEC. Developing complex scripts compatible with the Admotion platform (AFA) for the creation of new advertising formats, supplying all the demand of the company’s new products. Improving the operation of Admotion, where customer benefit was perceived indirectly, through continuous improvement of service quality.Developing agile methods in solutions architecture, practical and reliable for the resolution and prevention of problems and specific needs of the company. Analyzing and reviewing the processes performed by other areas, looking for flaws that could cause problems, and thus proposing solutions or developing applications to correct them and prevent future problems, only noting that these solutions lie not necessarily in software but also in changes in workflow in trainings, workshops, handouts, documents, etc.