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I lead Gartner's coverage of marketing technology, helping CMOs and their teams make smarter, faster decisions every day. I speak with clients about martech as a portfolio and product management challenge, as well as vendor evaluation and selection for some of the key pillars of those martech stacks: Customer Data Platforms, Multichannel Marketing Hubs. Expertise: Personalization, Customer Data Platforms, Multichannel Marketing Hubs, First Party Data Strategy, Customer Insights, Marketing Automation, AI in MarketingVerticals: Automotive, Sports, Health and Wellness, Financial Services, Media and Entertainment, Online Publishing, Telecommunications, Consumer Packaged Goods, B2B, SpiritsPast Agency and Consulting Clients: Land Rover, Johnnie Walker, Citibank, United Airlines, Coca-Cola, Ford Motor Company, T. Rowe Price, XM Radio, EMC, Amway, DirecTV, Ace Hardware, P&G
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Vice President, AnalystGartner Apr 2021 - PresentStamford, Ct, Us -
Sr. Director Analyst, Marketing Technology And Emerging TrendsGartner Oct 2017 - Apr 2021Stamford, Ct, Us -
Senior Digital StrategistMapp Digital Sep 2015 - Oct 2017London, GbConsultant within Mapp's Digital Marketing Services group. Worked with prospects and clients to accelerate client business growth through Digital Messaging, Orchestration, Data Management Platform (DMP) & Biddable media services. Developed a unique portfolio of Data Management Platform (DMP) services engagements and other strategic digital deliverables that focus on speed, value and ROI.Evangelist for Mapp through Thought Leadership, media interviews, and provocative conference presentations. -
Senior Digital StrategistTeradata Sep 2015 - Jun 2016San Diego, California, UsTeradata Interactive is a data-driven marketing agency within Teradata Marketing Applications. The strategic services team works with clients to bring technical, strategic, and creative expertise to the installed base of Teradata Marketing Applications customers. I develop data-driven marketing and business strategies and recommendations for a wide range of retail, healthcare, consumer product, technology, entertainment, and automotive clients. -
Director, Digital EngagementCompetitor Group Aug 2012 - Sep 2015San Diego, Ca, UsRelentlessly innovate around all aspects of digital marketing measurement, creative development, execution, engagement and optimization across all digital, mobile, and social platforms. Develop and champion programs and media strategies which translate engagement into increased sales. Lead digital customer communications, email and marketing automation initiatives across multiple brands and product lines.Develop and execute content marketing and paid media strategies for awareness, engagement, and conversion, delivering efficient and scalable growth against digital channel KPIs. -
Senior Digital StrategistWunderman May 2010 - Aug 2012Utilized a multichannel approach to marketing strategy development, with the objective of building insight-driven marketing programs that deliver on business objectives. Clients: Land Rover, Johnnie Walker, Citi, Nokia, New Business -
Social Media Strategist (Contract)Directv Aug 2009 - May 2010El Segundo, Ca, UsDeveloped and championed community-building practices and social media promotionsInitiated, managed, measured, and optimized social media publishing; achieved organic growth > 400% -
Social Media ConsultingBsbnyc.Net Dec 2008 - May 2010Social media and web development consulting, strategic marketing, digital business analysis.*Social CRM program developer and community manager, Social Experience designer for Fortune 500 client*Twitter implementation strategy for NYC Not-for-profit*Social Media vision for Pharma clients in DTP and DTC markets*Marketing and Social Media planning for urban wireless technology and job creation initiative
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StrategistAvenue A | Razorfish Nov 2006 - Dec 2008New York, Ny, UsDefined business opportunities and digital marketing targets using audience insights; developed multi-year digital strategy roadmap, collaborated with user experience and technology disciplines to develop new business opportunities that meet end customer needs.Launched Ford's first social media site, and tracked impact of consumer-consumer dialogue on brand preference and lead generation. -
Assistant DirectorColumbia Institute For Tele-Information May 2003 - Nov 2006Manage staff, create and produce leading events, and contribute individually to the study of the management, strategy, and policy challenges faced by media and information sector firms.
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Consulting AnalystArlen Communications, Inc. Oct 2002 - Mar 2004Gathered data and wrote news items for Telecommunications Reports Online Census of national ISPs.
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Research AssistantFederal Communications Commission May 2001 - Jul 2001Washington, District Of Columbia, UsInvestigated the relationship between deregulatory changes in the Communications Act, primarily media cross-ownership rules, and development of the cable television market. -
Product Marketing InternWebpartner May 2000 - Jul 2000Performed a competitive analysis of other companies in the affiliate marketing/website monitoring market, performing both research and business analysis on the data.
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Content InternWink Communications Jun 1998 - Aug 1998London, GbSet up a cross-platform IPTV lab for development and testing of interactive TV applications.
Ben Bloom Education Details
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Cornell UniversityGovernment
Frequently Asked Questions about Ben Bloom
What company does Ben Bloom work for?
Ben Bloom works for Gartner
What is Ben Bloom's role at the current company?
Ben Bloom's current role is Vice President, Analyst at Gartner.
What is Ben Bloom's email address?
Ben Bloom's email address is be****@****ail.com
What is Ben Bloom's direct phone number?
Ben Bloom's direct phone number is +164694*****
What schools did Ben Bloom attend?
Ben Bloom attended Cornell University.
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