Executive Leadership Coach, Trainer and Talent DevelopmentCorporate Advisor for Marketing to, for and with WomenMarketing Advisor for Large and Small CompaniesSpecialize in marketing and teaching women how to market themselves.Learn to live outside your comfort zone.• Get unstuck, particularly during transitions• Network successfully, and find the right people• Recognize your own value and create your personal brand.You’ll advance in your career by being visible (so what if you’re the only woman in the room, you shouldn’t be the one taking notes!) Attract opportunity and advance to the next level of your career With your new found self-esteem you’ll… • Speak confidently, clearly, and persuasively • Be ready to convince people about your ideas• Develop new ideas for others and help them to succeed• Negotiate for success, both for yourself and your team *Innovative ideas to your problems teaming up with great writer , photography, digital and content media specialists to bring creative ideas to old and new spaces .* From brand development to special events* Complete Social media programs--Twitter, Facebook, Tumblr, Pinterest, Instagram, Vine, etc. * Developing Sponsorship Programs* Content Development, * Podcasts,*Book and Media Tours, *Public Relations,*Blogging*Videos --turnkey operation or we'll write the script, product it and find the right places to play it.*PhotographyWe turn your headaches into happy faces without having to use emoticons!I counsel corporations on marketing to women and with women. I work with women in corporations and entrepreneurs who want to be successful, and am currently writing my first book. With my son, the writer, we started PBandJC.com—Quick Bites Agency, where we feed you new ideas. For more information on how we can help you address women’s issues, personal coaching needs, or marketing to women (including the latest trends in social media), contact us at 914-325-6534 or bscerf@pbandjc.com

Creative marketing executive developing strategies and programs to recruit women to New York Life; nurture and coach women into management positions; and increase the sales to women by men and women through financial literacy programs and other channels including social networking, seminar development, training, etc.

Conceived PB thought leadership program and extended it into Europe and Canada with strategic events tailored to c-suite executives; Created a targeted marketing program for top customers and reached them through innovative direct marketing, telemarketing, events, and public relations garnering “Superb” ratings and bringing together heads of corporations reinforcing the brand; Directed Account Management strategy focused on Enterprise Customer and series of Leadership Workshops training senior sales executives how to develop relationships and do consultative selling to the senior executive market Conceived and implemented Business Performance Model and metrics dashboard to successfully evaluate growth of customer business and forecast revenue, profitability, share of wallet and share of mind through market research and other strategic tools;Established training and leadership programs to motivate complex matrixed sales teams to achieve sales and relationship development objectives.

•Co-founded company that delivered solutions for B2B by identifying and trading excess assets. Developed marketing and branding strategy, created marketing performance analyses and business results; and launched successful integrated TV campaign to quickly build an image and customer base; Conceived and designed the web site, focusing on an easy user experience, rated Excellent by Inc. Magazine; Developed a spectrum of integrated marketing programs that significantly enhanced Web traffic and lead generation (interactive, affiliate marketing, direct marketing, advertising, public relations, events, customized collateral)• Spearheaded an events program that built brand awareness including bringing in new business partners, developing positive press coverage and post show lead generation programs and extended marketplace through partner and affiliate marketing programs• Guided business development and forged relationships with AIG, Thomas Register, Priceline, Intertek.

Marketing and communications consultant for a variety of companies including a real estate agency, non-profit organization and retail manufacturing company.

11 year career marked by increasing responsibility, diversified experience and consistently high performance: Director of Marketing, ibm.com. Developed marketing strategy.Created worldwide sales and consulting center and drove global marketing program to showcase IBM’s e-business transformation. Developed sales enablement web strategy. IBM Internet Programs and Marketing Communications, created new department in $30 billion division to direct emerging Internet activities with standards, policies and guidelines for web sites and business transactions. Directed sales incentive and corporate communications programs.Marketing Director, IBM Olympic Marketing Program, Leveraged IBM's technology for the Olympic Games including building Executive Briefing Center, hosting program and on-site customer and executive communications. Sponsored IBM Van touring with Olympic Torch. Developed first Latin American Forum for companies introducing ebusiness. with events attended by 5,000.

Directed marketing of ibm through its website ibm.com in 179 countries working with divisions, products and markets.