Bonnie Sewick Email & Phone Number

Phoenix, AZ, US

Foster City, California, US

• Responsible for strategy, coordination, team management & execution of all Field Marketing in the US, Canada & LATAM (EMEA & APJ dotted line)
• Developed field marketing plans in close collaboration with sales leadership to meet and exceed annual & quarterly pipeline & revenue objectives.
• Managed and mentored a small team of regional field marketers to execute a range of high-quality field events: Exabeam-led, 3rd party conferences, virtual & high-touch executive events.
• Created process & right-sized communications around all field marketing tactics for planning, executing and ensuring meaningful & timely follow-up (which included regular syncs with ADR leadership & team).
• Consistently exceeded MQL goal (2X) with overall conversion rates of 20% to SQL & 45% to SAO across regions.
• Field Marketing sourced opportunities consistently had the highest ASP- attributed to targeting & compelling content.

Santa Clara, California, US

• Responsible for the strategy, coordination & execution of all Field Marketing in the US & Canada
• Created and delivered on field marketing plans that drove net new business and accelerated existing opportunities.
• Closely integrated with sales leadership, consistently met and exceeded quarterly pipeline & revenue targets.
• Earned MVP Sales Award SKO 2019/20 for exceeding all marketing funnel goals MQL -Closed Won.
• Successfully negotiated with various vendors to repurpose and/or protect our committed investments during covid.
• Managed annual field marketing budget of $1.5M.

Santa Clara, California, US

• Drove pipeline for the West region and achieved annual revenue objectives by aligning an integrated marketing strategy that protected the base and propelled growth in new accounts.
• Planned and executed: Executive Roundtables resulting in $2.5M sourced pipeline Several ABM activities in region resulting in $8.2M in sourced pipeline Various Regional Conferences resulting in $4.6M pipeline EBC on.
• Developed and launched three marketing campaigns contributing over $18M in sourced pipeline Resiliency Campaign: Targeting 3000 AWS install base customers (VP Infrastructure/Operations, Disaster Recovery/Business.

San Jose, California, US

• Created and executed a comprehensive marketing strategy to support bookings and pipeline goals for the West region—met and exceeded those goals. Strong dotted line to Area Sales VP, and tight integration with regional.
• Developed ABM program to build and accelerate pipeline & establish and strengthen executive relationships. This allowed sales to land bigger deals and more directly drive revenue.
• Surpassed stretch goal of 35% (42%) Marketing Sourced SAOs in the Southwest Region on a quota of > $30M.
• Marketing sourced SAO’s had a 63% win rate during my tenure—the result of working closely with sales and mapping marketing tactics to the sales stage to move opportunities through the funnel to close.
• Drove regional integrated marketing programs in support of Southwest named/growth sales objectives across multiple BUs (Agile Operations, Cyber Security, Continuous Delivery & Enterprise Management solutions).
• Planned & executed all regional events, including roundtables, briefings, tradeshows, executive dinners and workshops.

Palo Alto, CA, US

• Designed and implemented marketing programs to create/accelerate opportunities in the region, including executive & practitioner level events, sponsorships, direct mail, account-based marketing, and digital campaigns
• On a booking quota of $27.3M for 1H'15 surpassed target of $6.3M in sourced pipeline and $4.6M in revenue.
• Attained $16M in sourced pipeline (254% of goal) and $7M in revenue (147% of goal.
• Received FMM of the quarter and several "spot bonuses" for exceeding targets both in 2H'15 and in Q3 FY15.
• Created Executive in Region program which resulted in $9.6M in revenue over initial 3 quarters.
• West Field Marketing Team Lead: Responsible for training and onboarding new team members and building out budgets

Sedona, Arizona, US

San Jose, California, US

Cupertino, California, US

Munich, DE

Master Of Science - Ms, Administration Of Justice

Bachelor Of Arts - Ba, Political Science