Bradley Shaw Email & Phone Number

Oakland, California, Us

Oakland, California, Us

Oakland, California, Us

Philadelphia, Pennsylvania, Us

- Lead marketing campaigns and brand activations by defining the consumer journey for every initiative across the organization- Oversee marketing-related project management efforts on quarterly waves of Saxbys’ menu innovation, managing the cross-departmental collaboration to support product rollouts- Partner with the VP of Marketing & Product to create a high-performing culture, surpass sales targets, and meet annual goals

Philadelphia, Pa, Us

- Delivered omni-channel 360 marketing campaigns across all business categories (Apparel, Home, Accessories, Beauty) by briefing and closely working with cross-functional teams- Brought new ideas to the table for the brand as the industry expert by evaluating market trends, competitor landscape, and emerging opportunities- Partnered closely with finance and accounting department to forecast, manage, and maintain the marketing budget

Moorestown, Nj, Us

- Oversaw international franchisees in the Middle East, Mexico, Israel, and South Korea by evaluating sales, royalties, and store counts while maintaining all contractual and financial obligations- Managed group of external consultants in growing Third Party Gift Card business for the brand; acquired shelf-space in Publix, Giant, Walmart, and more leading to double-digit sales growth- Developed a marketing partnership with a leading parenting publication in the US by driving in-store and digital subscriptions

Conshohocken, Pa, Us

- Developed marketing strategy for new, remodeled, and closing locations throughout the United States, Canada, and United Kingdom- Responsible for monthly promotional strategy, acting as project lead by briefing cross-functional teams and approving all content- Managed the David’s Bridal Credit Card program by developing and executing marketing strategies to grow the overall business based on established KPIs including net applications, utilization of open to buy, and tender share

Dallas, Tx, Us

- Managed grand openings by partnering with engineering, category management, new store development, field teams, and local vendor partners to ensure cross-functional alignment and execution - Developed an online retail store (www.shop.sunoco.com) that offers a variety of Sunoco-branded products for purchase including apparel, hats, decorations, promotional items, and collectibles - Executed the marketing stunt surrounding Burnt Rubbér, a burnt rubber scented cologne, which drove over 240M impressions through social media, PR, television, and print - Curated content for social media platforms including Facebook, Twitter, and Instagram which served over 2 million followers to engage and interact with race fans and driving enthusiasts - Coordinated monthly in-store signage for over 2,500 locations through an external print vendor and creative agency

Dallas, Tx, Us