SEO PROJECT MANAGERSince hugely expanding online sales of electronic parts using first-gen SEO techniques over a decade ago, I’ve built a career around digital marketing. In 2004 I gave up a programming job to create my own agency and it’s been the wildest ride of my life. Through Penguin, Panda and the advent of Mobile, and from the birth and evolution of content marketing and now the Internet of Things, it’s a thrill to be part of it all. I’m Google Analytics Certified and I love digging into the data to formulate my next step. My formula for digital marketing success has been to do what I love: obsessively research, apply skepticism, and endlessly tinker & experiment on real websites (A/B Testing). Watch and measure, assess and repeat. WEB DEVELOPERAnd even though I gave up that programming job with New York State way back when, knowing how to program and build database-driven websites has come in handy in the SEO world. Knowing PHP and knowing the backend of WordPress help with implementing e-commerce SEO strategies. In the projects I’ve done, there’s been no development team needed. I got it. And I still do a lot of web design when clients need a refresh, a WordPress conversion, new features, or an e-commerce integration.CONTENT WRITING COMPANY OWNER I mentioned the evolution of content marketing — in 2016, I launched NoStop Content, a written content & content marketing consulting business. Using digital marketing to grow the clientele base, I now oversee a team of 8 remote freelance writers plus a remote team of outreach specialists who receive a steady flow of work. DIGITAL MARKETING I am Google AdWords certified and run campaigns for local clients who call me every day for updates and explanations. Tough customer questions about results, timelines, etc… yes, I get them every day. But I never rely on industry jargon or convoluted reports to bedazzle them with smoke an mirrors. I live in Key West, FL so most of my local web development and SEO customers are in the tourism industry. So right now, strategies I use lean heavily on social media and email marketing (keep ‘em coming back next year/purchase merch in the meantime).