Brian Shockley Email and Phone Number
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As the VP of Global Marketing at Lakeland Fire + Safety, I lead the global marketing efforts for Lakeland where we have the honorable mission of "Protecting Your People." For over forty years, Lakeland has provided quality protective solutions for the most critical applications, answering the call to protect the world’s workers, first responders, and communities. Prior to joining Lakeland, I have over 25 years of experience in launching and growing products and services in new and high-growth markets, with a focus on customer needs and business opportunities - largely in the public safety and first responder markets. I also serve as a Strategic Advisor at Lassen Peak where I will help facilitate the initiatives I began there as Chief Marketing Officer. As CMO at Lassen Peak I led the marketing, product marketing/management and early business development efforts of a handheld imaging radar solution with AI that will revolutionize concealed weapon detection and enhance officer safety and accountability. Prior to Lassen Peak, I led Marketing and Product Management for Vigilant Solutions where I transformed the product offering, brand reputation, and revenue growth by simplifying the pricing strategy, migrating users to a paid SaaS product, leading the development of new analytics to build value, and authoring user success stories. My efforts, along with those of an incredible team, led to a successful $445MM acquisition of Vigilant Solutions by Motorola Solutions. I am a customer-focused, high-performance servant leader who develops and motivates multi-disciplined teams, and a strong believer in listening to the voice of the customer, leveraging multi-channel marketing, and using automation tools to improve product management and customer communication. I have an MBA from the University of Tennessee-Knoxville; a BS in Management, Marketing, and Business from Carson-Newman University; and executive education in Strategic Marketing Management from Harvard.
Lassen Peak
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Strategic AdvisorLassen Peak Dec 2024 - PresentBellevue, Washington, UsAs Strategic Advisor, I will be working in a limited capacity to facilitate and advise on the initiatives that I began when working as the Chief Marketing Officer and also help to ensure a smooth transition and onboarding of my successor as I begin my role at Lakeland Fire + Safety.
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Chief Marketing OfficerLassen Peak Jul 2021 - Dec 2024Bellevue, Washington, UsAt Lassen Peak (early-stage startup) we are developing a handheld imaging radar solution with AI that will allow for highly accurate concealed weapon detection to be conducted at a safe distance – avoiding potential conflict, avoiding escalation to use-of-force when there is no threat, promoting transparency and accountability for agencies and officers and providing for a more dignified and respectful experience for all.◼Developed marketing plan and strategy to begin early, pre-prototype, seeding of the technology concept with leading law enforcement agencies worldwide primarily through networking. In less than two years, we were engaged with roughly half of the major cities and counties in the U.S., the U.K. Home Office and many of the 43 police forces, as well as several other national police forces.◼Created early marketing messages and materials (intro video, new website, collateral) for use in socializing the still-in-development technology with potential customers, industry stakeholders, and investors.◼Created product requirements for the handheld device as well as the cloud interface based on voice-of-customer as well as my 20 years of industry expertise. Generated mock-ups used for device and cloud UI/UX.◼Prepared training and other materials (MOU, licensing agreement, catalog/price list, etc) needed to begin planning for initial pilots and subsequent GTM efforts.
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Vice President Of Global MarketingLakeland Fire + Safety Dec 2024 - PresentHuntsville, Alabama, UsAs the VP of Global Marketing at Lakeland Fire + Safety, I lead the global marketing efforts for Lakeland where we have the honorable mission of "Protecting Your People." For over forty years, Lakeland has provided quality protective solutions for the most critical applications, answering the call to protect the world’s workers, first responders, and communities. -
Vice President, Vigilant Product ManagementMotorola Solutions (Via Vigilant Solutions Acquisition) Jan 2019 - Apr 2021Participated in a $445MM acquisition by Motorola Solutions resulting largely from the improved product offering, brand reputation and highly profitable revenue growth of over 500% at the time of the acquisition and continued with Motorola for two years to ensure a successful transition.
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Vice President Of Marketing & Product ManagementVigilant Solutions Jun 2012 - Jan 2019Specifically recruited to reignite organizational productivity, transform reputation, and drive revenue and market share through the development and implementation of strategic worldwide marketing and product management initiatives in direct alignment with the company vision. Introduced SaaS solutions diversifying into new markets and product categories to improve brand and drive sustainable and recurring revenue.Selected Achievements:◼Simplified product offering and pricing strategies by eliminating competing products and migrated 100K users to the paid SaaS product resulting in an immediate revenue boost◼Authored 47 user success stories and leveraged these in an aggressive PR campaign to aid in legislative efforts and also resulting in an influx of inbound leads resulting in over $10MM documented sales revenue in the first two years◼Created and deployed innovative and simplified UI leading to improved brand reputation and user experience◼Introduced two new technology product categories including facial and ballistics recognition, and also led the company into a new market vertical (parking) resulting in $2MM new revenue in the 1st year◼Built, developed and mentored a product management team consisting of 22 remote individuals, including senior and junior product managers, subject matter experts, product operations, and other supporting resources while implementing a Product Governance Process to drive organizational alignment and effective prioritization ◼Participated in a $445MM acquisition by Motorola Solutions resulting largely from the improved product offering, brand reputation and highly profitable revenue growth of over 500% at the time of the acquisition and continued with Motorola for two years to ensure a successful transition
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Marketing ConsultantNdi Recognition Systems Apr 2012 - Jun 2012Winter Springs, Fl, UsTasked with providing marketing guidance to this emerging license plate recognition (LPR) company. Upon coming back into the industry, I was quickly contacted by another company in the space, Vigilant Video, and recruited to join their team.Selected Achievements:◼Created and launched a new website and collection of case studies to reflect value propositions rather than specifications◼Defined social media strategy and secured vendor to populate platforms with relevant content -
Vice President Of MarketingGridsmart Technologies (Acquired By Cubic) Aug 2010 - Apr 2012Led the transformation of the organization by aligning marketing strategies with value propositions and product offerings to improve client relationships and drive new business. Implemented and managed many projects, improving processes and introducing new products that increased revenue and decreased costs.Selected Achievements:◼Implemented a new WordPress website and created multi-channel marketing campaigns for brand awareness and lead generation, resulting in over 550% growth in revenue in just under 2-years◼Hired and developed a team of 2 individuals (one marketing assistant and one product manager) to support growth initiatives◼Ideated and launched a new SaaS offering that monetized an unused data by-product of our solution, which is largely attributed in getting the company to get to cashflow breakeven
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Director Of Marketing And Product ManagementPips Technology (Acquired By Neology) Feb 2006 - Aug 2010Established and led the marketing function within this engineering-driven, technology company. Activities included product management and roadmap planning, materials and web site development, agency management, campaign development and execution, trade show management and coordination, direct marketing for lead generation, and key account development. Selected Achievements:◼Introduced companywide CRM to generate and manage inbound leads, and assisted in key account management - working closely with sales to develop over $12M in organic revenue◼Instrumental in driving profitable growth in excess of 600% in 4-years despite an economic downturn and shrinking municipal budgets, resulting in the successful acquisition by Federal Signal (now a part of Neology)
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Marketing ManagerAshland/Valvoline Sep 2004 - Feb 2006Wilmington, Delaware, UsLed the marketing efforts for a new venture within the Valvoline Company. Responsibilities included development of business processes, customer segmentation, pricing, advertising and promotion through multiple channels, selection and implementation of a CRM tool, and negotiation of third-party billing options and sales channels. Managed agency relationships for market research needs and to develop web, video, and print media. -
Product ManagerBullard Oct 2000 - Sep 2004Cynthiana, Kentucky, UsLed the worldwide marketing activities for the Respiratory and Air Quality product line to support short and long-term business strategies. Responsibilities included the definition and development of a strategic product roadmap, directing the product development team on new product concepts, execution and management of new product development efforts from ideation to launch, integration of customer needs and values into the product development process, Served as the key driver of brand awareness and value through management of various channels. -
District ManagerJohn Deere Oct 1998 - Oct 2000Moline, Il, UsManaged relationships of large potential end-user accounts and dealers to increase sales in the Southwest US territory. Provided clear, concise, and consistent communication to all of my dealers on Company policies and new marketing and sales programs, managed dealer inventories, and identified high-potential markets and prospected for new dealers in these areas. -
Product SpecialistJohn Deere Jan 1998 - Oct 1998Moline, Il, UsDeveloped and executed tools to gather customer feedback on new product development efforts, and assisted in developing and teaching a training module for these new products in a nationwide product introduction. Trained and aided dealer personnel on operations, products, and markets.
Brian Shockley Skills
Brian Shockley Education Details
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Harvard UniversityStrategic Marketing Management -
University Of Tennessee, KnoxvilleAnd New Venture Analysis
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Carson-Newman UniversityBusiness
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Imperial College LondonInternational Studies
Frequently Asked Questions about Brian Shockley
What company does Brian Shockley work for?
Brian Shockley works for Lassen Peak
What is Brian Shockley's role at the current company?
Brian Shockley's current role is Marketing, product management and business development executive with experience in high-growth markets within true startups as well as established businesses..
What is Brian Shockley's email address?
Brian Shockley's email address is br****@****deo.com
What is Brian Shockley's direct phone number?
Brian Shockley's direct phone number is +186522*****
What schools did Brian Shockley attend?
Brian Shockley attended Harvard University, University Of Tennessee, Knoxville, Carson-Newman University, Imperial College London.
What skills is Brian Shockley known for?
Brian Shockley has skills like Product Marketing, Product Management, Strategic Planning, New Business Development, Strategy, Product Development, Business Development, Management, Leadership, Crm, Marketing Strategy, Salesforce.com.
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