Brian Shockley Email & Phone Number

Florida, United States

Bellevue, Washington, US

As Strategic Advisor, I will be working in a limited capacity to facilitate and advise on the initiatives that I began when working as the Chief Marketing Officer and also help to ensure a smooth transition and onboarding of my successor as I begin my role at Lakeland Fire + Safety.

Bellevue, Washington, US

At Lassen Peak (early-stage startup) we are developing a handheld imaging radar solution with AI that will allow for highly accurate concealed weapon detection to be conducted at a safe distance – avoiding potential conflict, avoiding escalation to use-of-force when there is no threat, promoting transparency and accountability for agencies and officers and.

Huntsville, Alabama, US

As the VP of Global Marketing at Lakeland Fire + Safety, I lead the global marketing efforts for Lakeland where we have the honorable mission of "Protecting Your People." For over forty years, Lakeland has provided quality protective solutions for the most critical applications, answering the call to protect the world’s workers, first responders, and.

Participated in a $445MM acquisition by Motorola Solutions resulting largely from the improved product offering, brand reputation and highly profitable revenue growth of over 500% at the time of the acquisition and continued with Motorola for two years to ensure a successful transition.

Specifically recruited to reignite organizational productivity, transform reputation, and drive revenue and market share through the development and implementation of strategic worldwide marketing and product management initiatives in direct alignment with the company vision. Introduced SaaS solutions diversifying into new markets and product categories to.

Winter Springs, FL, US

Tasked with providing marketing guidance to this emerging license plate recognition (LPR) company. Upon coming back into the industry, I was quickly contacted by another company in the space, Vigilant Video, and recruited to join their team.Selected Achievements:◼Created and launched a new website and collection of case studies to reflect value.

Led the transformation of the organization by aligning marketing strategies with value propositions and product offerings to improve client relationships and drive new business. Implemented and managed many projects, improving processes and introducing new products that increased revenue and decreased costs.Selected Achievements:◼Implemented a new.

Established and led the marketing function within this engineering-driven, technology company. Activities included product management and roadmap planning, materials and web site development, agency management, campaign development and execution, trade show management and coordination, direct marketing for lead generation, and key account development..

Wilmington, Delaware, US

Led the marketing efforts for a new venture within the Valvoline Company. Responsibilities included development of business processes, customer segmentation, pricing, advertising and promotion through multiple channels, selection and implementation of a CRM tool, and negotiation of third-party billing options and sales channels. Managed agency.

Cynthiana, Kentucky, US

Led the worldwide marketing activities for the Respiratory and Air Quality product line to support short and long-term business strategies. Responsibilities included the definition and development of a strategic product roadmap, directing the product development team on new product concepts, execution and management of new product development efforts from.

Moline, IL, US

Managed relationships of large potential end-user accounts and dealers to increase sales in the Southwest US territory. Provided clear, concise, and consistent communication to all of my dealers on Company policies and new marketing and sales programs, managed dealer inventories, and identified high-potential markets and prospected for new dealers in these.

Moline, IL, US

Developed and executed tools to gather customer feedback on new product development efforts, and assisted in developing and teaching a training module for these new products in a nationwide product introduction. Trained and aided dealer personnel on operations, products, and markets.

Executive Education, Strategic Marketing Management

Mba, Marketing, Finance, And New Venture Analysis

Bs, Management, Marketing, Business

Summer Semester (Exchange Program), International Studies