www.ossiamarketing.com

Managed the affiliate team that owns $45M in yearly revenue with an annual growth of 10% by improving internal processes, focusing on high yield KPI channels and exploring new markets. Lead my team by focusing time spent on growing current partner engagement and revenue through influencer bonus programs, consistent communication and listening to our publishers’ needs, as well as prospecting new publishers and channels.• Created a new influencer channel, Social Deal Groups, that drove a 2400% increase in 2021 of $10m over $400k in 2020 in revenue by analyzing historical data and recognizing a segment of publishers that had over indexed KPIs and was previously overlooked. Grew this channel by 1500% from 50 to 800 publishers in 2021 and by 120% ending the year at 1700. • Implemented a new promo discount communication strategy that highlighted healthy margin products with an exclusive discount that added $300k in weekly revenue and drove 30% growth in new user acquisition KPIs. • Improved our cross-functional work with the brand team and was able to purchase larger campaigns with key influencers at a deep discount that resulted in more impressions and traffic, increasing the campaign spend from $50k to $200k in quarterly spend.• Grew the 3 large deal specific partner campaigns 200% from $500k to $1.5m in revenue in 2022 by creating a placement testing process and leaning into the profitable campaigns, while also removing time consuming practices.

Goal Crusher

Serve as the primary relationship owner for an assigned group of client and publisher accounts with responsibility for retention and growth. Ensure clients derive maximum value from services. Negotiate all aspects of contracts and insertion orders and lead client onboarding as well as preparing content strategy and annual plan. Work closely with clients to identify needs including key performance indicators (KPI’s) and consulting on best processes for solutions and setup.• Significantly grew the active affiliate base by 32%, 124 new active to date publishers by conducting detailed analytics to discover key growth opportunities and drove constant and consistent communications with publishers, utilizing IM, social media, phone and email.• Increased gross revenue on average of 22% year over year, $1.2M in the first year by increasing conversion rates for advertisers and publishers by optimizing creatives, sources, and offers along with running A/B tests with publishers.• Captured lost revenue, $20K monthly by resolving affiliate software

Played an integral leadership role in defining and leading implementation of robust strategies to increase business development and revenue growth. Managed the acquisition of new advertisers and strengthened relationships with existing advertisers. Applied research and data-driven analytics to point out emerging gaps and opportunities while securing strategic partnerships. • Propelled revenue growth by $5.2M+ since inception while attaining $450,000 in monthly revenue. • Created a process using both affiliate tracking software and internal proprietary software to capture leads and conversions that would otherwise be lost due to KPIs resulting in $100K+ of captured revenue in the first month of use.• Communicated and collaborated with account managers, media buyers, and accounting teams to improve and optimize finance, advertiser and publisher experience and ROI.• Generated partnerships though online research, presence and cold calling, successfully closing deals that delivered 1800+ active high converting offers.• Improved optimization processes between the advertisers and partners, streamlined to minimize both time spent and user error.

• Successfully built network for this full-service performance-based platform that simplifies ad monetization and provides better performance for partners, generating $300K a month at conception.• Explored, identified and signed with new advertisers in the dating and lead generation verticals adding over 1000 high converting offers within the first three months.• Developed new and reactivated previous publishers with quality traffic from current book of business capturing $80K of additional revenue a month.

• Initially hired as affiliate marketing manager, effectively managing a portfolio of 200 dedicated traffic partners driving delivery of $400K in revenue, resulting in promotion to senior affiliate marketing manager.• Created innovative and impactful marketing materials for publisher and internal ad-buy use, in alignment with the evolving and transient expectations and requirements of potential users.• Delivered an additional $10k+ month over month in revenue through creating personalized goals and contests on a publisher per publisher basis.• Trained new hires in the media buy, account management and business development teams on all aspects of our internal system and processes for current and new business.

• Managed store staff of 50 employees in all aspects of store operations including café, music, and receiving. • Merchandised high traffic locations and promotional displays weekly.• Reached store sales goals consistently for 16 consecutive months.• Hired new associates for multiple open positions.• Trained new hires for any position in the store.• Promoted from associate to manager to assistant store manager within one year.

• Cold called to possible new clients and bloggers through cold calling and email outreach. • Generated leads for marketing projects based on client’s needs, targeting specific avenues for best possible exposure and ROI.• Created email marketing templates used for blogger outreach.

• Created and promoted an annual concert in south Atlanta for two years which was featured on a local Atlanta radio station (96.1 FM). • Created marketing tools for local concerts consisting of tour posters and online banners.• Negotiated with venues on behalf of the artists.

• Organized marketing events for new and established artists.• Created marketing plans through contests to obtain consumer data.• Managed Atlanta’s SonyBMG street team, consisting of 3-14 volunteers.• Utilized marketing tools to promote newly signed artists for market penetration in both online and grassroots outlets.• Awarded a gold record for work on Matisyahu’s Live at Stubb’s debut album.