Brian Lunde

Brian Lunde Email and Phone Number

Senior Insights Research Consultant @ CMI
Brian Lunde's Location
Oswego, Illinois, United States, United States
Brian Lunde's Contact Details
About Brian Lunde

A veteran in the art and science of customer satisfaction, loyalty and experience (CX). I lead client engagements to listen, objectively evaluate, and continuously apply the voice of the customer and market to achieve business results.My experience includes the design, development and execution of market research programs that deliver market and customer insight. Project types include customer satisfaction, customer loyalty, customer segmentation, concept development and testing, usage and attitude (U&A), and other custom work that isn't easily categorized. Clients use my work to drive customer value through loyalty and engagement, increase marketing effectiveness, and support execution of their customer experience strategy.

Brian Lunde's Current Company Details
CMI

Cmi

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Senior Insights Research Consultant
Brian Lunde Work Experience Details
  • Cmi
    Sr. Vice President, Client Engagement
    Cmi Jan 2017 - Present
    Atlanta, Ga, Us
    Senior consultant and relationship leader for major accounts on all forms of custom insights work. Specialist in customer experience (CX), financial services, and B2B.
  • Cmi
    Vice President, Client Solutions
    Cmi Jun 2013 - Jan 2017
    Atlanta, Ga, Us
    I lead a team of research professionals on CMI's mission: "Deliver intelligence that produces exceptional brands and experiences." In this role I:> Conceptualize, design, price and propose custom research solutions to client business challenges> Lead, manage and direct research execution and advanced analytics to meet or exceed targets in five areas for every project: deliverables (i.e. project requirements), cost, schedule, client satisfaction and team satisfaction> Deliver results to clients with a focus on relevance, clarity, and usability (application)> Lead, coach and develop staff to grow their professional skills and help them advance toward their career goals> Manage project P&Ls to meet or exceed targets> Impact the business performance of the firm as a member of the senior management team
  • Ipsos
    Sr. Vice President, Financial Services Loyalty Practice
    Ipsos 2010 - 2013
    Paris, Fr
    Key Account Management; Led a $4M client service team overseeing 10 staff focused on developing Fortune 1000 accounts. -Exceeded gross margin (percent) target in 2012, demonstrating strong cost management discipline.-Re-wrote a new product sales presentation that was quickly adopted by selling staff as superior to the original. -Turned around a service delivery problem plaguing a premiere Fortune 100 global account, transforming an at-risk $1.2M program into a major relationship strength within 3 months.-Personally built and grew new client (the U.S. subsidiary of a $4.1B banking institution) to $250K+ in sold and high likelihood of future projects within 6 months. -Penetrated and grew revenues with a $381B (assets) Fortune 500 insurance company. Co-designed/delivered training on behavioral economics to the Customer Experience team, leading to a subsequent $180K project.
  • Hansa|Gcr
    Evp Business Development And Cmo
    Hansa|Gcr 2008 - 2010
    Portland, Or, Us
    Recruited by former manager at Synovate to revitalize business development efforts. -Recruited to inject fresh new ideas and strategies for a company struggling with consistent revenue growth. -Drove lead gen and sales enablement initiatives. Delivered 89 new leads in 45 days through design and execution of a target marketing campaign. Developed and instituted CRM reporting and forecasting methodology. -Won the company’s largest new account. Secured $150K contract for new research product by developing/executing a regional public relations campaign geared to engage progressive companies. -Cut CRM annual licensing costs by 60%. Initiated, negotiated, implemented and customized a new CRM platform.
  • Synovate (Acquired By Ipsos In 2011)
    Sr. Vp, Loyalty Business Development & Marketing
    Synovate (Acquired By Ipsos In 2011) 2005 - 2008
    Oo
    Individual contributor role focused on direct sales and lead generation. -Achieved 100% of business quota for the practice. Hands-on involvement in all aspects of driving the business: cultivated leads, presented to clients, gathered requirements, developed RFPs and designed complex programs. -Aggressively built up practice portfolio. Cultivated and closed new accounts ranging $100K - $4M, securing contracts with key accounts: Alticor, Citizens Bank, Norwegian Cruise Lines and Sony Electronics (US). -Secured $4M contract with a $1.2B Fortune 500 consumer goods company in less than 6 months. Drove complex, competitive sales process with sales team and client's senior decision committee.
  • International Survey Research (Isr) (Acquired By Towers Perrin In 2006)
    Chief Marketing Officer
    International Survey Research (Isr) (Acquired By Towers Perrin In 2006) 2003 - 2005
    Us
    Reported directly to the CEO/Owner of the business, overseeing approx. $350K in marketing payroll and budget. -Recruited to develop and launch the company’s first formalized strategic marketing program. -Turned around a 2.5-year revenue slump the company had experienced since 9/11. Drove revenue capture by launching an aggressive lead gen program, several new product launches, and brand engagement campaigns. -Exceeded growth expectations by 40% within 2 years. Achieved a 10-12% overall revenue growth over years prior on a tight budget by crafting homegrown marketing campaigns, content and strategies. -Grew opportunity pipeline exponentially through effective lead gen campaign development. Boosted global leads generated by 127% quarter-on-quarter from Q2 2003 to Q2 2005. -Transformed a static, outdated brochure website into a cutting-edge lead generation machine. Incorporated targeted content, information capture, lead tracking, reports and analytics to achieve strong lead gen results. -Delivered a 40% increase in unique website visitors, 27% uplift in site registrations, 72% increase in web leads, and page 1 organic search engine ranking on Google, Yahoo, and MSN for most important keyword.-Captured $8.3M in new booked revenues within 18 months of launch. Developed/executed a “soft” marketing launch for 3 major new services, personally developing/writing all sales collateral and sales support materials. -Achieved results on a shoestring budget. Hands-on involved in all aspects of marketing strategy, personally writing sales collateral, website content and sales support materials to achieve goals on a very limited budget.
  • Spss (Acquired By Ibm In 2010)
    Business Development
    Spss (Acquired By Ibm In 2010) 2000 - 2003
    Initially hired to manage a $6M business unit overseeing 25 analytical consultants. Appointed to lead new Strategic Alliance initiative following major organization realignment in 2001. -Led SPSS’s Worldwide Consulting Services from 2000 – 2001. Oversaw business development and operations for the company’s professional services organization targeting government, academia, and corporate markets. -Headed up new strategy in 2001 to build crucial alliances and partner relationships with OEMs. -Managed a complex $1.2M/6-month software integration project to deliver a customized OEM solution.-Drove technical certification of 2 SPSS products to interoperate with partner platform in less than 60 days, successfully meeting deadline for public launch of the partnership.-Initiated and successfully closed initial partnership with Siebel Systems, Inc. Managed alliance relationships with $1M marketing and promotion budget. Produced a $2M opportunity pipeline within 12 months.
  • J.D. Power & Associates
    Director, Energy And Communications Services, North America
    J.D. Power & Associates 1999 - 2000
    Troy, Mi, Us
    -P&L responsibility for $5M energy utilities and telecommunications practice-Planned and launched new syndicated B2B study resulting in more than $1M in forward commitments by clients
  • Walker Information
    Senior Vice President
    Walker Information 1989 - 1999
    Indianapolis, Indiana, Us
    -Managed staff ranging from 8 to 75-Co-led and then led an international business unit managing 15 foreign franchise partners covering a total of 75 countries; during tenure, grew revenues in excess of 100 percent to achieve total international sales matching core domestic business-Managed new venture sales on plan to exceed $1M-Developed and implemented "stage and gate" new product development process leading to 5 new products in 18 months with total sales following launch in excess of $2M-As business development (sales) director, acquired over 50 new clients in 30 months
  • Pacific Gas And Electric Company
    Various
    Pacific Gas And Electric Company 1981 - 1989
    Oakland, California, Us
    Progressed through multiple roles from programmer/analyst, to systems analyst, to assistant to vice president, to strategic planner, to senior consultant.

Brian Lunde Skills

Strategy Analytics Customer Insight Crm Marketing Strategy Market Research Business Development Segmentation Management Leadership Marketing Research Quantitative Research Marketing Customer Experience Direct Sales Selling Sales Market Analysis Team Leadership Program Management Product Development Sales Operations Forecasting Alliance Formation B2b Enterprise Software P&l Management Customer Satisfaction Key Account Management

Brian Lunde Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Management
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    General

Frequently Asked Questions about Brian Lunde

What company does Brian Lunde work for?

Brian Lunde works for Cmi

What is Brian Lunde's role at the current company?

Brian Lunde's current role is Senior Insights Research Consultant.

What is Brian Lunde's email address?

Brian Lunde's email address is br****@****ail.com

What schools did Brian Lunde attend?

Brian Lunde attended University Of California, Berkeley, University Of Wisconsin-Madison.

What are some of Brian Lunde's interests?

Brian Lunde has interest in Social Services, I Am An Avid Fan Of Jazz Music.

What skills is Brian Lunde known for?

Brian Lunde has skills like Strategy, Analytics, Customer Insight, Crm, Marketing Strategy, Market Research, Business Development, Segmentation, Management, Leadership, Marketing Research, Quantitative Research.

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