Brian Macdonald Email & Phone Number

Cincinnati, Oh, Us

XCentium, an award-winning, full-service digital consultancy founded in 2011 on the principles of delivering value via a senior delivery model, has built a reputation as a world-class digital marketing expert. We believe in delivering superior solutions that help our clients elevate their digital experience.Headquartered in California with a presence in the US, UK, Canada, Brazil, and India, XCentium specializes in Digital Strategy, UX/CX, Digital Experience Platforms, Composable, B2C/B2B eCommerce, Performance Marketing, CRM, and Cloud services.XCentium is a Sitecore Platinum Partner, Salesforce Partner, Optimizely Gold Partner, Microsoft Gold Partner, Contentstack Partner, Kibo Partner, Netlify Partner, Vercel Partner, and Kontent.ai Premium Partner

Greek Seas is a boutique charter sailing company offering a unique opportunity to enjoy Greece like a local. We’re not a directory that lists every boat in the region. Instead, we own and operate a small fleet of beautiful, well-maintained yachts and only work with hand-picked Greek skippers who know the islands inside-and-out.

Barcelona, Catalonia, Spain

I led teams in Europe, Asia, and the US, responsible for global marketing strategy and execution including content, advertising, CRM & loyalty, ecommerce (Shopify & Amazon), PR, social media & influencer marketing, email/sms, demand planning, pricing & promotions, consumer research, and mobile app marketing.MobyFox creates officially licensed tech accessories and digital content in partnership with the world's most loved brands including Star Wars, Harry Potter, Disney, Marvel, Netflix, The Beatles, Hasbro, The NFL, MLB, Minecraft, and more.

Cincinnati, Ohio, United States

As Chief Strategy Officer, I lead our creative, media, analytics, and strategy teams - helping our clients launch, grow, and win on Amazon.

Cincinnati, Oh

Led a 45-person team responsible for B2B and B2C performance marketing, consumer research, marketing automation, mobile app marketing, CRM, email marketing, social media, influencer marketing, ecommerce, SEO/SEM, content marketing, analytics, and attribution. The team’s capabilities also extend into landing page creation, dynamic creative optimization, sequenced messaging, attribution modeling, and extensive DMP/DSP expertise.Our end-to-end approach allows us to more effectively and efficiently understand our clients' business challenges, develop strategies to guide the work, reveal audience insights, map customer journeys, plan & buy media, optimize consumer experiences, drive to retail and ecommerce, and measure everything along the way.And it’s not just our clients that see the difference - international award shows have recognized our integrated approach with wins from the WARC Media Awards “Best Use of Channel Integration”, the US Search Awards “Best Integrated Campaign”, The Drum's "Best Integrated Campaign", and five International ECHO® Awards.

Cincinnati

Responsible for the planning, design and development of the company's web site, online product catalog, and corporate intranet

Bachelor Of Science, Management Information Systems

Activities and Societies: Phi Kappa Psi

Mba, Marketing

Activities and Societies: MBAA, Graduate Assistant Awarded a full merit-based scholarship

Senior Management Program

Omnicom University is considered one of the pre-eminent management development programs in the industry. The format is based on the HBS.