Brenden Sommerhalder Email & Phone Number

Halifax Regional Municipality, Ns, Ca

I lead development of our clients' research programs and our in-house excellence and innovation initiatives.MQO Research has provided market research insights and strategic consult for businesses, governments, not-for-profits, and people for over 35 years. Our strength is the experience of our team, combined with our curiosity for ideas and new approaches and our tenacity to embrace them.

Mississauga, Ontario, Ca

I led research innovation and excellence for our clients and Explorer's exceptional team of shopper and market researchers.

Mississauga, Ontario, Ca

I led a team of research managers, analysts, and programmers to deliver cutting edge full service research programs for some of the most successful and innovative companies on the planet.

Halifax, Nova Scotia, Ca

Stitched together strategy, creativity, and digital wizardry. Established and led the market research, analytics, and digital innovation services at Breakhouse and supported the brand development and consumer experience teams. Founding producer of "Design Makes Everything Better", a podcast about design as a process for making decisions and succeeding.

Led a team of analysts and programmers to deliver full-service market research services and digital ecosystem solutions. We worked direct-to-client and with agencies to develop and execute research programs and strategic planning that informed evidence-based marketing, branding, and development approaches. My services included technical project management, survey research (design, programming, implementation, and analysis) and advanced statistical analytics, focus group/interview/consultation facilitation, strategic marketing planning and positioning, and organizational leadership training.

Halifax, Nova Scotia, Ca

I worked with partners across sectors to encourage positive outcomes for our Downtown and urban core. Responsible for the research, analysis, strategic development, management, and delivery of all marketing and assessment programming, urban core activities, and events for the Commission.PREVIOUSLY: Director of Communications & Marketing (one-year contract position). Responsible for the strategy, development, and delivery of all marketing and communications materials and activities for the Commission. I oversaw all promotional campaigns, media relations, membership communications, strategies around advocacy positions, and Commission events.

Features / city and business writer for the quarterly publication Local Connections Halifax magazine. Local Connections Halifax has the largest distribution per issue in the region, with 30,000 print copies distributed throughout Halifax and Nova Scotia.

Ca

Developed and led small to large multi-stakeholder research, consultation, and strategy processes for clients representing several industries. I planned and facilitated the execution of qualitative and quantitative market research projects and served as lead analyst for these efforts. I was also responsible for strategic planning for content, social media, and marketing, and developing communications approaches for several organizations.

Founder of the first-ever local collaborative blogging platform in Atlantic Canada.

Halifax, Nova Scotia, Ca

Market research including public, private, utility, education, and public opinion sectors.Advanced statistical analyses and survey/methodology design for market and behavioural research.Organizational consulting using principles of industrial/organizational psychology (employee and team motivation, leadership, personnel selection, performance management, training and development).

Halifax, Nova Scotia, Ca

Taught applied advanced statistics to senior-years honours students in the Department of Psychology.

Winnipeg, Manitoba, Ca

Developed and managed program evaluation criteria and processes for front line programs and services. My mandate was to ensure positive outcomes for participants and continued growth for programs.New Directions: "Since 1885, New Directions has been evolving to meet the ever-changing needs of the Winnipeg community. We have redefined ourselves and our services to work better with children, youth, adults and families as they chart their own course within the community. Our services are divided into three categories: Counselling, Assessment, Support and Prevention Programs; Training and Education Programs; and Residential and Support Programs. We strive to offer everyone the same opportunities to achieve the life they’ve dreamed of – a life full of promise, potential, respect and self-worth. We believe in a person-centred approach."

Conducted one-on-one diagnostic interviews with at-risk youths from inner-city Winnipeg.

M.Sc., Applied (Industrial/Organizational) Psychology

B.A.(Hons), Psychology