Brenden Sommerhalder work email
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Brenden Sommerhalder personal email
Leader, researcher, creativity catalyst, digital innovation shepherd, facilitator, writer, and strategic communications expert. Specialties in applied research, strategic planning, digital and A.I. integration, engagement facilitation, shopper & consumer behaviour, psychometrics, brand development, marketing, complex topics, policy, science, and PR.---Brenden is an innovation-minded organizational leader and communications & people insights hunter with over 15 years of experience in applied research and strategic development. He has worked with clients across public, private, and not-for-profit sectors in a variety of industries such as telecommunications, utilities, consumer packaged goods, hospitality, retail, pharmaceuticals, government, and media.As a “techie” and “tinkerer” at heart and a hardened “quant” at mind, Brenden has always been quick to adapt and adopt the latest tools available to solve the task at hand – be it partner APIs, public sentiment scraping, virtual reality methods, or lately, artificial intelligence (A.I.) – while protecting the integrity of the work through careful planning and rigorous validation.Brenden leads development and innovation at MQO Research, based in Atlantic Canada.
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Vice PresidentMqo Research Jan 2023 - PresentI lead development of our clients' research programs and our in-house excellence and innovation initiatives.MQO Research has provided market research insights and strategic consult for businesses, governments, not-for-profits, and people for over 35 years. Our strength is the experience of our team, combined with our curiosity for ideas and new approaches and our tenacity to embrace them. -
Associate Vice President, Client Development & Centre Of Research ExcellenceExplorer Research Sep 2022 - Dec 2022Mississauga, Ontario, CaI led research innovation and excellence for our clients and Explorer's exceptional team of shopper and market researchers. -
Research DirectorExplorer Research Mar 2022 - Sep 2022Mississauga, Ontario, CaI led a team of research managers, analysts, and programmers to deliver cutting edge full service research programs for some of the most successful and innovative companies on the planet.
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Director, Analytics & IntegrationBreakhouse Jul 2020 - Feb 2022Halifax, Nova Scotia, CaStitched together strategy, creativity, and digital wizardry. Established and led the market research, analytics, and digital innovation services at Breakhouse and supported the brand development and consumer experience teams. Founding producer of "Design Makes Everything Better", a podcast about design as a process for making decisions and succeeding. -
Principal ConsultantSommerhalder Strategic Consulting Nov 2016 - Jan 2021Led a team of analysts and programmers to deliver full-service market research services and digital ecosystem solutions. We worked direct-to-client and with agencies to develop and execute research programs and strategic planning that informed evidence-based marketing, branding, and development approaches. My services included technical project management, survey research (design, programming, implementation, and analysis) and advanced statistical analytics, focus group/interview/consultation facilitation, strategic marketing planning and positioning, and organizational leadership training.
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Director Of MarketingDowntown Halifax Business Commission Jan 2015 - Nov 2016Halifax, Nova Scotia, CaI worked with partners across sectors to encourage positive outcomes for our Downtown and urban core. Responsible for the research, analysis, strategic development, management, and delivery of all marketing and assessment programming, urban core activities, and events for the Commission.PREVIOUSLY: Director of Communications & Marketing (one-year contract position). Responsible for the strategy, development, and delivery of all marketing and communications materials and activities for the Commission. I oversaw all promotional campaigns, media relations, membership communications, strategies around advocacy positions, and Commission events. -
Features / City & Business WriterHalifax Curated Magazine (Prev: Local Connections Halifax) Aug 2012 - Oct 2016Features / city and business writer for the quarterly publication Local Connections Halifax magazine. Local Connections Halifax has the largest distribution per issue in the region, with 30,000 print copies distributed throughout Halifax and Nova Scotia.
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Account PlannerExtreme Group Jul 2012 - Jul 2014CaDeveloped and led small to large multi-stakeholder research, consultation, and strategy processes for clients representing several industries. I planned and facilitated the execution of qualitative and quantitative market research projects and served as lead analyst for these efforts. I was also responsible for strategic planning for content, social media, and marketing, and developing communications approaches for several organizations. -
FounderHalifax Bloggers May 2014 - May 2014Founder of the first-ever local collaborative blogging platform in Atlantic Canada.
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Organizational Consultant & StatisticianCorporate Research Associates, Inc. Apr 2010 - Jul 2012Halifax, Nova Scotia, CaMarket research including public, private, utility, education, and public opinion sectors.Advanced statistical analyses and survey/methodology design for market and behavioural research.Organizational consulting using principles of industrial/organizational psychology (employee and team motivation, leadership, personnel selection, performance management, training and development). -
Instructor, Advanced StatisticsSaint Mary'S University Sep 2009 - Apr 2011Halifax, Nova Scotia, CaTaught applied advanced statistics to senior-years honours students in the Department of Psychology. -
Front Line Programs ResearcherNew Directions For Children, Youth, Adults And Families Inc. 2006 - 2008Winnipeg, Manitoba, CaDeveloped and managed program evaluation criteria and processes for front line programs and services. My mandate was to ensure positive outcomes for participants and continued growth for programs.New Directions: "Since 1885, New Directions has been evolving to meet the ever-changing needs of the Winnipeg community. We have redefined ourselves and our services to work better with children, youth, adults and families as they chart their own course within the community. Our services are divided into three categories: Counselling, Assessment, Support and Prevention Programs; Training and Education Programs; and Residential and Support Programs. We strive to offer everyone the same opportunities to achieve the life they’ve dreamed of – a life full of promise, potential, respect and self-worth. We believe in a person-centred approach." -
Addictions ResearcherAddictions Foundation Of Manitoba, The 2005 - 2006Conducted one-on-one diagnostic interviews with at-risk youths from inner-city Winnipeg.
Brenden Sommerhalder Skills
Brenden Sommerhalder Education Details
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Saint Mary'S UniversityApplied (Industrial/Organizational) Psychology -
The University Of WinnipegPsychology
Frequently Asked Questions about Brenden Sommerhalder
What company does Brenden Sommerhalder work for?
Brenden Sommerhalder works for Mqo Research
What is Brenden Sommerhalder's role at the current company?
Brenden Sommerhalder's current role is Insights + Innovation Leader.
What is Brenden Sommerhalder's email address?
Brenden Sommerhalder's email address is brenden.sommerhalder@smu.ca
What schools did Brenden Sommerhalder attend?
Brenden Sommerhalder attended Saint Mary's University, The University Of Winnipeg.
What skills is Brenden Sommerhalder known for?
Brenden Sommerhalder has skills like Strategic Communications, Social Media, Journalism, Public Speaking, Research Design, Change Management, Blogging, Statistical Data Analysis, Research, Marketing, Analysis, Editing.
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