Leader, researcher, creativity catalyst, digital innovation shepherd, facilitator, writer, and strategic communications expert. Specialties in applied research, strategic planning, digital and A.I. integration, engagement facilitation, shopper & consumer behaviour, psychometrics, brand development, marketing, complex topics, policy, science, and PR.---Brenden is an innovation-minded organizational leader and communications & people insights hunter with over 15 years of experience in applied research and strategic development. He has worked with clients across public, private, and not-for-profit sectors in a variety of industries such as telecommunications, utilities, consumer packaged goods, hospitality, retail, pharmaceuticals, government, and media.As a “techie” and “tinkerer” at heart and a hardened “quant” at mind, Brenden has always been quick to adapt and adopt the latest tools available to solve the task at hand – be it partner APIs, public sentiment scraping, virtual reality methods, or lately, artificial intelligence (A.I.) – while protecting the integrity of the work through careful planning and rigorous validation.Brenden leads development and innovation at MQO Research, based in Atlantic Canada.
Listed skills include Strategic Communications, Social Media, Journalism, Public Speaking, and 23 others.