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My summary is simple & authentic. I am a happily married father of 4 from the Jersey Shore that adores my family and enjoys making a difference & having a positive impact on the lives of others. I share the same passion for Jersey Mike's Subs that our leadership, franchisees, sub makers, and customers manifest on a daily basis. If you are a customer, I'm in the sub business...If you are part of the Jersey Mike's family, I am in the wealth creation and legacy building business. I am a proud brand ambassador of Jersey Mike's Subs- a brand that believes that making a sub sandwich and making a difference can be one and the same. We offer our franchisees an opportunity that is as unique as our flavor profile: The chance to build a business around a premium, standout product. A simple, proven business model and an organization made of like minded, passion-filled people. One where QUALITY and COMMUNITY matters. An organization that goes above & beyond in all that we do...a sub above. I am an operator at heart, but found my calling in development. I find it rewarding to help people realize the American dream of small business ownership through franchising. I'm in franchise sales, but I have never sold anything. I am in real estate, but never had to outrun a bad site.I have a responsibility to Jersey Mike's Subs and every franchisee in the Jersey Mike's system to protect our brand by recruiting only the BEST candidates into our system, selecting only the BEST real estate, and negotiating the BEST deals so that our franchise owners can find success, and we are able to all grow together. We use data, analytics, experience, and a human factor when planning the intentional growth strategy in the markets we serve & plan to grow. I continue to learn & improve everyday. I have a true passion & love sharing my experiences & knowledge of restaurant operations, development, recruiting, real estate, and franchising whenever possible, whether it is an emerging franchisor, franchise sales professional, transitioning veteran or professional athlete looking for a 2nd career in franchising. Specialties: -Operations, New Unit Development, Franchise Sales & Recruitment, Marketing, Relationship Building, Trade Shows, Executive Briefings, Market Planning, Site Selection, Real Estate, Lease Negotiation, Dealmaking, Proforma Creation, Broker Management, Franchise Development, & Facilitating the Exchange of Information During the Mutual Discovery Stage.
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Chief Development Officer (Cdo)Jersey Mike'S Subs Sep 2021 - PresentManasquan, Nj, Us -
Senior Vice President, Franchise And Market DevelopmentJersey Mike'S Subs Nov 2017 - Sep 2021Manasquan, Nj, UsAs SVP of Franchise and Market Development, I help create the market plans for existing and new markets in a collaborative effort with the sales & real estate teams, local real estate brokers, and area directors using data and analytics, along with a human factor to maximize each area's maps and near term market potential of Jersey Mike's Subs restaurants. There is daily interfacing with operations regional vice presidents, area directors, real estate directors, and legal team. This role also includes overall sales and development communication, while advising on various sales and lead generation activities such as trade shows and opportunity shows to help facilitate the ongoing growth of the brand.
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Vice President Franchise DevelopmentJersey Mike'S Subs Mar 2012 - Nov 2017Manasquan, Nj, UsSelecting & awarding territories to sophisticated individual operators and multi-unit/multi-brand franchisees. I play/have played an integral role in:*Developing & implementing strategies for recruiting new franchise candidates & establishing a pipeline of qualified candidates*Strategic market planning & territory selection*Effectively managing overhead & expense budget for Development Team*Prioritizing & attending industry trade shows*Managing, creating, & placing ads in industry publications*Presenting the Jersey Mike's opportunity at regional executive briefings*Professional Athlete Franchise Initiative (PAFI) liaison for Jersey Mike's Charter Membership *Completing due diligence on candidates including interviewing, complete background checks, & validation of financial qualifications*Train & manage a team of sales staff*Beginning & fostering relationships with franchise organizations, groups, & initiatives*Providing potential franchisees with accurate & thorough information within the boundaries of disclosure legalities, while maintaining working knowledge of franchise law as it pertains to new business development
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Director Of Franchise DevelopmentJersey Mike'S Subs Jan 2008 - Apr 2012Manasquan, Nj, UsI select & award territories to sophisticated individual operators and multi-unit/multi-brand franchisees. I play/have played an integral role in:*Developing & implementing strategies for recruiting new franchise candidates & establishing a pipeline of qualified candidates*Effectively managing overhead & expense budget for Development Team*Prioritizing & attending industry trade shows*Managing, creating, & placing ads in industry publications*Completing due diligence on candidates including interviewing, complete background checks, & validation of financial qualifications*Train & manage a team of sales staff*Beginning & fostering relationships with franchise organizations, groups, & initiatives*Providing potential franchisees with accurate & thorough information within the boundaries of disclosure legalities, while maintaining working knowledge of franchise law as it pertains to new business development
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Area DirectorJersey Mike'S Subs Apr 2004 - Jan 2008Manasquan, Nj, UsIn April of 2004, I relocated from NJ to Las Vegas, NV to serve as the Company's Area Director. As a multi-unit operator, I managed a team of 3 GM's and oversaw the operations of those restaurants. I was responsible for the staffing & retention of Corporate employees, marketing, solicitation & execution of catering program, and built relationships with local schools, businesses, civic & charitable organizations.I also oversaw all activity in the market. Some of these activities included selecting new franchisees, securing real estate, managing construction, training, marketing, Grand Opening marketing support, conducted business & profitability reviews, & provided the ongoing operational support to existing franchisees.I was elected by franchisees in the market to serve as Co-op President for 2 one year terms. During this time, I worked with franchisees & Agency of Record in implementing a marketing plan that saw same store sales growth each year.
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Field Operations DirectorJersey Mike'S Subs 2001 - Apr 2004Manasquan, Nj, UsThis position is where I began my journey with Jersey Mike's Subs. From the ground up, I learned all facets of this business from the best coaches & mentors in the Jersey Mike's family including the COO, SVP's (Director of Training & Director of Operations, & the founder of Jersey Mike's, Peter Cancro. In my role, some of my responsibilities included: Franchisee New Store or Grand Openings, Training, Corporate Store Operations, Grassroots Marketing, Prospective Franchisee Interviews, Market and Profitability Analysis, Market Planning, Business Reviews, New Product Development and Evaluations.
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Chairman-- Certified Athlete Franchisee (C.A.F.) Development CommitteeProfessional Athlete Franchise Initiative (Pafi) Jun 2012 - Feb 2015CERTIFIED ATHLETE FRANCHISEE PROGRAM OVERVIEWPAFI Certified Athlete Franchisee (C.A.F.) Program mission is to prepare professional athletes for a successful transition into franchising by providing tools and resources for continued education, mentorship, on-site experience and exploration.The C.A.F. program is designed to provide a recognized credential to professional athletes who choose to show a strong commitment to broaden their knowledge base and enhance their preparedness in making a successful transition from sports into franchising. The C.A.F. Program educates athletes through four core elements: Education, Discovery, Mentorship, and Apprenticeship.Core Elements Summary:Education: Self-paced on-line tutorials and test based curriculumMentorship: Opportunity to be matched with a multi-unit franchisee mentor.Apprenticeship: On-site opportunities to learn from top multi-unit franchisees.Discovery: A series of guided visits to some of the top concepts in franchising.Candidates in the program will have the opportunity to attend classes and courses at industry events like the PAFI Summit, PAFI Boot Camps, IFA Convention and more. They will also participate in exclusive Discovery Days and In-store Operations Visits. Participants will also be paired with mentors and have a chance to gain first-hand experience as an apprentice in a franchise system.The Certified Athlete Franchisee Program offers professional athletes participants a clear and refined process for understanding the assets needed to become a successful franchisee. C.A.F. Program participants should leave with a deeper understanding of the commitment of the franchisee, expectations of the franchisor and the many rules and regulations that structure the franchise business model.
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District ManagerAdp Feb 2001 - Dec 2001Roseland, New Jersey, UsI helped small business owners (from 1-99 employees) save time & money, so they could focus more on their business & customers. I presented industry leading business solutions including HR, payroll, payroll tax solutions, and time & labor reporting solutions to potential clients. My focus was selling to existing clients, while prospecting for new business. I received quality training while with the company.
Brian Sommers Skills
Brian Sommers Education Details
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Rutgers UniversityEconomics & Urban Planning -
Widener UniversityBusiness
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Loyola University MarylandBusiness
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Point Pleasant Beach High School
Frequently Asked Questions about Brian Sommers
What company does Brian Sommers work for?
Brian Sommers works for Jersey Mike's Subs
What is Brian Sommers's role at the current company?
Brian Sommers's current role is Chief Development Officer.
What is Brian Sommers's email address?
Brian Sommers's email address is bs****@****kes.com
What is Brian Sommers's direct phone number?
Brian Sommers's direct phone number is +184336*****
What schools did Brian Sommers attend?
Brian Sommers attended Rutgers University, Widener University, Loyola University Maryland, Point Pleasant Beach High School.
What are some of Brian Sommers's interests?
Brian Sommers has interest in Animal Welfare, Children, Education, Health.
What skills is Brian Sommers known for?
Brian Sommers has skills like Franchising, Leadership, Marketing, Sales, Multi Unit, Restaurants, Management, Training, Marketing Strategy, Team Building, Franchise Consulting, New Business Development.
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