Recruited to establish a full-service creative marketing agency within a family-owned legacy print company. Responsible for the creative marketing strategy, process development, P&L, budget creation, and the achievement of growth targets. Reorganized and developed a team of 15 employees, including designers, marketing managers, and account executives, mentoring them as they pivoted from print and marketing production to a full-service marketing agency.Notable Contributions: • Drove new business revenues of $1.7M within the first year of the restructure, providing creative marketing oversight for over 45 clients. • Developed 5 creative marketing service lines of business, attracting new clients and new verticals. • Collaborated closely with the legacy team and the systems of the parent company to develop improved processes.

Directed all digital marketing, creative strategy, and execution for 109 local digital news publications and 176 digital products. Also supported USA TODAY’s digital subscription acquisition, registration, and lead generation campaigns. Led a team of digital marketing managers, internal creative staff, and external agencies, delivering over 1000 creative pieces per month. Met with the executive team monthly to report results and progress. Developed and managed multi-million dollar marketing acquisition and innovation budgets. Developed detailed campaign and budget reporting to present to the Gannett Executive Team.Notable Contributions: • Exceeded every yearly acquisition goal.• Drove a 37% growth in new audiences for local digital publications.• Tested new marketing technologies, managing multi-million-dollar budgets, applying a testing and validation process, and implementing the technologies that were successful in meeting revenue goals.• Guided 5 key martech and digital marketing partners, providing strategic oversight and direction in the areas of SEM and SEO, behavioral marketing, digital advertising, and e-mail marketing.

Responsible for daily operations and sales growth of this business, providing end-to-end integrated marketing solutions to select national and regional clients across diverse business verticals. Worked closely with C-level executives to determine marketing needs, analyze their competitive environment, and develop successful innovative marketing campaigns.

Managed operations for a national data and advertising sales division serving some of the nation’s largest media companies. Supervised and trained 9 direct reports. Negotiated supplier contracts, and supervised program quotes, back-end activities, and the analysis of digital media data.Notable Contributions: • Improved department scalability by creating standard procedures and job responsibilities for the advertising and digital media team, organizing personnel by strategic lines of business. • Developed performance and budget metrics for the digital media agency, establishing sales and ROI forecasts, expense tracking, and headcount projections for upcoming projects. None of these measurements existed before.

Recruited to manage, analyze, and improve the strategic planning and processes of the Creative Marketing Service team. Assessed and improved business development methods, market positioning, and the attainment of revenue goals. Directed the execution and delivery of marketing collateral, digital media, demand generation, and other marketing initiatives. Trained and led a sales and marketing team of 15+. Notable Contributions: • Increased revenue of our local agency by 67% by identifying and pursuing niche markets. This led to agency expansion and the attraction of more regional and national clients. • Won 4 consecutive “Top U.S. Agency” awards from Advertising Age for rebrands and campaign launches developed by my team. • Gained the “Top 25 Advertising Agencies” designation from the Washington Business Journal each year that I was there. • Increased margins by 20% while attracting twice the work by creating and implementing new operational systems that improved the entire sales process from sales lead generation through to final billing. • Generated new streams of income by bringing public relations services in-house and integrating them with existing marketing service packages.

Completed freelance assignments for key clients, international brands, and top agencies through this creative staffing agency.

Led the development of successful launches and advertising campaigns for 8 new consumer and commercial products, driving revenue growth of over 30%.