Responsible for driving the Co-Brands CRM strategy to achieve Commercial objectives. I devise strategies to convert, engage and retain customers and be responsible for the design and delivery of all existing customer CRM communications across the Co-Brand portfolio: Amazon, Arcadia, Debenhams, House of Fraser, Laura Ashley & TUI.

Managing marketing activity across the Co-Brand portfolio: Amazon, Arcadia, Debenhams, House of Fraser, Laura Ashley & TUI.

- Improving early life comms across the customer base from welcome packs and order confirmation emails right the way through to the packaging and user guides of our core products.- Driving customer experience changes that mean we live our brand values, in line with a revised brand strategy focused on resolving brand reputation issues.- Engaging campaigns that give customers a deeper emotional attachment to the brand

Managed the comms strategy with an agency to deliver automated emails, letters and SMS messages to over nine million BT customers. Responsible for improving the process, managing stakeholders’ complex requirements and delivering the best online customer experience. Planned and launched the UEFA Champions League on BT Sport and BT Mobile. Reduced costs and drastically improved the customer experience by launching a short, succinct new order confirmation email.Also managed tactical adhoc comms requirements for product closures, migrations and incorrect billing. Achieved significant savings by copywriting the content internally. Managed the creation of new user guides for BT Broadband and TV Hubs, working with product owners, copywriters and a design agency. The guides enhanced the customer experience and did not increase churn or complaints.Created and managed the marketing comms strategy to promote InternetMatters.org to BT’s customers. Drove more traffic to the Internet Matters website than any other participating internet service provider. Created quarterly reports on performance and plans for BT’s CEO and Global Director of Industry Policy. Executed marketing activity worth £8 million with a budget of just £100,000.

In a nutshell - was responsible for Ranger4's inbound marketing activities, event and webcast delivery and overall marketing strategy execution with the ultimate goal of attracting clients. Used HubSpot's inbound marketing platform to:- Create new web/blog content and optimise keywords- Coordinate events page/webcasts- Curate content through Ranger4 social media channels- Report on web statisticsSupported with onsite/off site events- Coordination with venues, logistics- Liaison with speakers, agenda building etc- Generating audience (also with key partners IBM, AppDynamics)Worked with Saleforce.com system and LinkedIn to- Prospect for new business- Plan and execute direct mail campaignsGenerated additional content for dissemination through Social Media- Powtoon videos- Infographics- Surveys (competitions with cool nerdy prizes)

Promoted various branded products in Sainsbury's stores across London. To inspire shoppers to try the product, educate them about the product and encourage them to buy it. I was responsible for increased sales of products being sampled each day and several times I have exceeded the sales targets and the stock has sold out.

Responsible for the online marketing of the Kingston Business School and the Kingston Law School:- Maintained and managed both school sites. Managed email communications- Managed the social media channels for both schools- Managed the digital signage across the campus- Designed artwork for the signage, website banners, leaflets and post for social media- Photographed for online and offline marketing material- Looked after the online internal communication tools (intranet)- Carried out keyword analysis and researched competitors for Search Engine Optimisation- Assisted in the brand development of both Schools- Assisted in the decision making of the artwork for the 2013 Postgraduate ad campaign.

The position covered both offline and online activity to ensure the 'Careers & Employability' brand was communicated consistently to internal and external stakeholders through marketing activities such as PR, events, and online communications.Under my supervision was the venue management of on-site events run with the participation of employers such as Unilever, John Lewis and HSBC; duties included liaising with keynote speakers to ascertain their event requirements, managing guest hospitality, and analysing feedback from the students.