Büşra Öztürk Email and Phone Number

Manage event & sponsorship strategies aligned with marketing comms, creating a smooth customer journey for the entire event.To develop and to execute a full range of events, from product launches to social media engagements.To develope strategic communication plans for leadership, aligning brand messaging and securing positive press coverage.To spearheade a dynamic corporate communications suite, featuring compelling CEO pronouncements, captivating content, and strategically to crafted press releases across platforms.To cultivate and to maintaine strong relationships with vendors, fostering mutually beneficial partnerships that drive business growth and cost savings.The strategic management of communication during crises or emergencies to protect the organization's reputation, mitigate damage, and maintain stakeholders trust.Develops and manages an annual budget in line with yearly plans.To ensure fair ,event and launch participation aligns with overall marketing strategy, encompassing goal setting, budgeting, platform selection, content creation, and post- event evaluation.

Leading the relationships with press and media, creation and following up of text and content.Implementing the relevant branding cues and unique tone of voice with 360’ communications and budget planing (below the line & above the line) for major launches, in coordination with related departments.Being responsible for influencer marketing campaigns,Assisting 360º marketing activities including ATL & BTL communication plans throughout the year.Managing company's national digital assets, primarily the websites and social media channels together with 3rd partiesManaging e-mail communication processesPlanning and managing online and offline event processes

Developing corporate communications & brand strategies and initiatives that support business objectives, collaboratively engaging with business leaders to accurately identify opportunities.Design, execute, monitor and measure the brand and communication strategy, initiatives and plans in support of business objectives.Planning and implementation of communication, branding and event management activities for partnering sales channels.Execution of all activities with 3rd parties including Creative, PR, Media Planning & Buying, Event Management,...Organizing internal external company events, promotion activities.Conducting brand awareness researches.

Executing 360º marketing communications (Trade Marketing, CRM, PR, Digital and Media) activities of company.Follow up consumer and PR activities to strengthen the competitive advantage of the brands. Maintain close communication and cooperation with sales well as creative, digital, media and PR agencies.Assisting the marketing manager on developing marketing communications and media planCarrying out the design and production processes of Store Windows, POP materials and promotional materials in coordination Sales and VM team.Planning/Managing short/long time projects/activities locallyAssisting 360º marketing activities including ATL & BTL communication plans throughout the year.Tracking of the annual marketing budget.Briefing and executing the second/third parties including Creative, Event, PR agencies.

Creating content for website in Marketing Activities department based on periodical project for Brand Week IstanbulBriefing&executing digital marketing activites for Brand Week.Incharge of operational process in back sales for Felis Awads.Assisting to create marketing strategy for events.