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Strategic business builder and brand marketer with a proven track record within consumer products, tech, and media tied to youth culture.
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Gm, Emerging SportsGamechangerNew York, United States -
Gm Otx, Overtime BoxingOvertime Nov 2022 - PresentBrooklyn, New York, UsLaunched a new boxing promotion from scratch. Building something special. -
Vice President Of Business DevelopmentOvertime May 2021 - Nov 2022Brooklyn, New York, UsMajored in dealmaking and new growth verticals. Launched our OTT business, built our licensing business including a deal with Topps trading cards, inked a streetwear collaboration with BBC. Explored M&A, international expansion, music deals, and more. -
Sr. Director Of Business DevelopmentOvertime Aug 2019 - May 2021Brooklyn, New York, UsLead business development across the company and supported the launch of OTE. -
Director Of Brand Partnerships & Business DevelopmentOvertime Jul 2018 - Jul 2019Brooklyn, New York, UsI was the second revenue hire on the team alongside the head of sales. Proved out the advertising business, scaled the team, did our first 7-figure deal, and built our first tentpole event. -
Co-FounderHella Awkward Aug 2020 - PresentCreated a conversation card game with my sister and girlfriend at the height of quarantine. We went from shipping out of my studio apartment to Target and Wal-Mart shelves in a few years. -
Co-Founder & Board MemberMichigan Sport Business Conference May 2011 - PresentAnn Arbor, Michigan, UsMSBC is a leading sport business conference that has hosted speakers such as Stephen Ross, John Skipper, Don Garber, and Dan Gilbert. I co-founded the conference as a sophomore and now sit on the board. -
Digital Strategy - GatoradePepsico Jun 2017 - Jun 2018Purchase, New York, UsGatorade social strategy, digitally-led culture-driving initiatives, digital media planning, data acquisition and product management. Lead client for campaigns that won 4 Cannes Lions and 5 Clio Sports awards in 2018. -
Global Brand Management - GatoradePepsico Feb 2017 - Jun 2017Purchase, New York, UsLead global football business strategy including product launches, innovation pipeline, integrated campaigns, and sports marketing. Manage all global sports science integration including elite club partnerships with FC Barcelona, Arsenal FC, CBF, and Juventus FC. -
Global Brand Activation - GatoradePepsico Jun 2015 - Feb 2017Purchase, New York, UsLed global activation across Gatorade Thirst Quencher, Football, and G Active Platforms including campaigns, experiential, sports marketing and science integration with elite clubs. -
Digital Technology Innovation - GatoradePepsico Jun 2014 - Jun 2015Purchase, New York, UsBuilt Gatorade's Gx tech platform and deployed it with some of the best teams and athletes in the world. -
Athletic Equipment Innovation & Design - GatoradePepsico Jul 2013 - Jun 2014Purchase, New York, UsBuilt empathy for the consumer through immersion in the locker room, learned how to turn insights into new products, and eventually ship products to retail.
Brandon Rhodes Skills
Brandon Rhodes Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing -
Universidad De SalamancaAnd International Business.
Frequently Asked Questions about Brandon Rhodes
What company does Brandon Rhodes work for?
Brandon Rhodes works for Gamechanger
What is Brandon Rhodes's role at the current company?
Brandon Rhodes's current role is GM, Emerging Sports.
What is Brandon Rhodes's email address?
Brandon Rhodes's email address is bs****@****ich.edu
What is Brandon Rhodes's direct phone number?
Brandon Rhodes's direct phone number is +1 914-253*****
What schools did Brandon Rhodes attend?
Brandon Rhodes attended University Of Michigan - Stephen M. Ross School Of Business, Universidad De Salamanca.
What are some of Brandon Rhodes's interests?
Brandon Rhodes has interest in New Technology, New Ideas, Consumer Products, Social Impact.
What skills is Brandon Rhodes known for?
Brandon Rhodes has skills like Marketing, Sports Marketing, Leadership, Event Planning, Social Media, Entrepreneurship, Sports, Sponsorship, Public Speaking, Event Management.
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