Berk Sarper Senol

Berk Sarper Senol Email and Phone Number

Experienced UX Manager with Global Design & Research Projects 🔸 UX Certified by NNg 🔸 Certified Agile Coach @ Togg
Berk Sarper Senol's Location
Istanbul, Türkiye, Turkey
Berk Sarper Senol's Contact Details

Berk Sarper Senol work email

Berk Sarper Senol personal email

About Berk Sarper Senol

Sarper is an experienced UX Manager with 10+ years of global user experience design and research project management experience. He has a background in Creative Agencies and International Digital Marketing. He is currently at Togg (Turkey's Automobile Joint Venture Group) working on a whole range of EV-focused omnichannel mobility experiences.His 9-year digital agency experience focusing on creative and strategy; is combined with a 5-year multinational corporation experience in Beko Corporate focusing on long-term UX Strategy for consumer-facing global digital touchpoints as well crafting a global omnichannel customer experience. As part of Beko Corporate, he was transferred to the local office of Beko US Inc. in Illinois, USA for two years where he has managed the Local Digital Marketing and end-to-end E-Commerce projects.Sarper is UX Certified by Nielsen Norman Group with 120 hours of in-person and online training. He is also a certified Agile Coach (ICAgile) through an extensive in-person training of 100+ hours.

Berk Sarper Senol's Current Company Details
Togg

Togg

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Experienced UX Manager with Global Design & Research Projects 🔸 UX Certified by NNg 🔸 Certified Agile Coach
Berk Sarper Senol Work Experience Details
  • Togg
    User Experience
    Togg Feb 2021 - Present
    Istanbul, Turkey
    As one of the first employees of the UX team, I oversaw the structuring of the central UX team and coordinated the team’s growth via in-house and contract based designer recruitments. I have led efforts to position the UX team within the organization to collaborate with all stakeholders. Design and research projects include:- C-SUV in-vehicle screens: Concept, UX and UI design, continuous user research.- Post C-SUV in-vehicle screens: Concept & research.- Physical Touchpoints: Leading architectural, service, and experience design processes from scratch; creating user journeys and content; training advisors for user journeys; continuous improvements via surveys and field studies.- In-vehicle navigation app: Design & Research. - T10X order process: End-to-end process including vehicle configuration, order, financing, insurance and delivery. - Organizing and conducting company-wide UX design trainings and design thinking workshops.
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  • Beko Corporate
    E-Commerce And Digital Lead, Emena-Americas Region
    Beko Corporate Jun 2020 - Jan 2021
    Istanbul, Türkiye
    - Directly reporting to the Regional Marketing Director. - Responsible for D2C E-Commerce initiatives in the region. - Coordinating between local and global business units.
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  • Beko Home Appliances Usa
    Digital Marketing & Online Sales
    Beko Home Appliances Usa Dec 2018 - Aug 2020
    Greater Chicago Area
    Intra-company transfer to the Beko US Office.- Managing online sales of Beko on Amazon, responsible for the end-to-end operation including supply chain, logistics, A+ content creation, customer support, financial reporting, PPC advertisement and optimization. Managed to grow revenue ninefold YoY. - Responsible for transitioning two brand websites into new platforms and designs, coordinating with several internal and external stakeholders including global offices.
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  • Beko Corporate
    Sr International Digital Marketing Specialist
    Beko Corporate Jun 2016 - Dec 2018
    Istanbul, Turkey
    As a Sr Specialist in the International Digital Marketing team, I was in charge of Digital Strategy & Research for the global digital team, overseeing the creation of global assets and coordinating with local markets for implementation.Projects include:- Beko Digital Customer Experience & Digital Ecosystem: A research-based strategy project that included mapping out the customer journey in 11 countries and reorganizing Beko’s digital ecosystem to answer customer needs.- Beko Global Website Complete Redesign: Based on the findings of the previous project, I have carried out the full redesign and development process for the new website with US-based agency Fantasy. Personally run the research part of the project including remote Information Architecture testing and remote usability testing in 4 countries. I have worked with development teams to translate the design process into user stories for upcoming development sprints and oversaw the development and localization processes.
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  • Publicis İstanbul
    Digital Strategy Director
    Publicis İstanbul Jan 2016 - Jun 2016
    Istanbul, Turkey
    Responsible for every Digital Design need within Publicis Turkey agencies, including digital, OOH and retail solutions. Introducing and supporting user centric research and design methodologies within the agency. Assisting group agencies in digital creative projects.
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  • Publicis İstanbul
    Creative & Strategy Group Head (Digital)
    Publicis İstanbul Oct 2011 - Jan 2016
    Istanbul, Turkey
    Leading a creative team of 9 people in a variety of projects ranging from websites and social media to audiovisual productions.Clients include: ING Bank, Nestlé, Anadolu Efes, P&G, Garanti Bankası, Akbank, Turkcell, Samsung, Barilla, Eczacıbaşı, Zorlu Holding, L'Oréal, AnadoluJet, Media Markt, Hyundai, Nissan.
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  • Publicis İstanbul
    Creative Strategist (Digital)
    Publicis İstanbul Aug 2010 - Oct 2011
    Istanbul, Turkey
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  • Litespell
    Designer
    Litespell Sep 2009 - Aug 2010
    Worked on several digital projects including microsites, facebook applications and a POS terminal interface.Accounts include: Lassa, Eti Crax, Milka, Avon, Fa (Henkel), Tang, Daikin, Verifone.
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  • Mccann Erickson
    Jr. Art Director
    Mccann Erickson Aug 2008 - Sep 2009
    Digital McCann, McCann Erickson Istanbul.Worked on several projects both online and offline for a number of multinational brands. Accounts include:Intel, ExxonMobil, Microsoft, Samsung, Coca-Cola, Nescafé, Jack Daniel's, Finlandia Vodka, Best Buy and Turkish Airlines.
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  • Grey Istanbul
    Jr. Art Director
    Grey Istanbul Jul 2007 - Sep 2007
    Istanbul, Turkey
    Worked as part of the creative group in Grey's Team Vodafone. Actively contributed to the processes of creating the concept and writing the script for a series of ten Vodafone TVCs, aired on October 2007.
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Berk Sarper Senol Skills

Digital Marketing Social Media Marketing Digital Strategy Online Advertising Creative Strategy Graphic Design Facebook Mobile Marketing Social Media Creative Direction Integrated Marketing Digital Media Interactive Marketing Marketing Communications Advertising User Experience Online Marketing Brand Development Interaction Design Web Design Photoshop Marketing Strategy Strategy Indesign Illustrator Brand Communication Social Networking

Berk Sarper Senol Education Details

Frequently Asked Questions about Berk Sarper Senol

What company does Berk Sarper Senol work for?

Berk Sarper Senol works for Togg

What is Berk Sarper Senol's role at the current company?

Berk Sarper Senol's current role is Experienced UX Manager with Global Design & Research Projects 🔸 UX Certified by NNg 🔸 Certified Agile Coach.

What is Berk Sarper Senol's email address?

Berk Sarper Senol's email address is bs****@****ail.com

What schools did Berk Sarper Senol attend?

Berk Sarper Senol attended Galatasaray Üniversitesi, İstanbul Bilgi Üniversitesi, Volda University College (Hvo), Hüseyin Avni Sözen Anatolian High School.

What skills is Berk Sarper Senol known for?

Berk Sarper Senol has skills like Digital Marketing, Social Media Marketing, Digital Strategy, Online Advertising, Creative Strategy, Graphic Design, Facebook, Mobile Marketing, Social Media, Creative Direction, Integrated Marketing, Digital Media.

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