As the President and COO | Principal of Strum Platform and Strum Agency, I lead a team of experts in delivering data-driven marketing solutions for banks and credit unions. With over 20 years of experience in the financial services industry, I have a deep understanding of the challenges and opportunities facing CMOs and marketing teams in this sector. My mission is to empower our clients with insightful customer data that enables them to optimize their marketing budgets and strategies, and to transform their loans and deposits into lasting customer relationships. I have developed and launched Strum Platform™, a pioneering technology platform that provides hyper-personalized data on customer behavior and preferences. Through Strum Platform™, our clients can access and leverage this data to create and execute precision marketing campaigns that boost their revenue and brand loyalty. I am proud of the results and feedback we have received from our clients, who have experienced significant improvements in their marketing performance and customer satisfaction. I am also passionate about innovation and growth, and I am always looking for new ways to enhance our products and services, and to expand our reach and impact. I believe in the power of data and strategy to drive positive change and value in the financial services industry.