Brandon Stephenson work email
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Hello friends! I am an experienced marketer, passionate about CPG and about the food industry. I’m currently working as brand manager for the Premium and DeliShaved lunch meat lines at Land O’ Frost. Prior to my current role, I worked as an associate brand manager with Tyson foods, managing the Tyson Grilled & Ready Frozen product line, including P&L responsibility, forecasting, consumption analysis, strategy development, and ad agency partnership management. Before managing G&R, I got a lot of experience in innovation, launching 10 Tyson-branded sustaining innovation items for warehouse clubs (Costco, Sam's Club, etc). I love CPG and food, and I'm interested in learning all I can about the world of brand management. I earned an MBA at UNC Kenan-Flagler with a dual emphasis in marketing and operations and a sustainability enhancement. Prior to business school, I got a foundation in retail merchandising at Target, then honed my quantitative and project management abilities while working in mortgage lending. My MBA summer projects included developing a São Paulo market penetration strategy for Domino's Pizza International as well as my internship with Symbology. For fun, I love family time with my two kids, scuba diving, cooking great food, art, live music, and domestic and international travel. I lived in Brazil for 2 years and I got hooked on seeing the world. During my undergraduate years, I interned in Belgium and fell in love with Europe, too. So far, I've been to 19 countries and counting. I love to explore!I'm very interested in connecting with similar, like-minded professionals. Thanks for visiting my profile!
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Senior Brand ManagerLand O'FrostChicago, Il, Us
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Senior Brand ManagerLand O'Frost Sep 2024 - PresentMunster, In, UsManage Land O'Frost branded lunchmeat portfolio, including Premium, Bistro Favorites, and DeliShaved product lines.
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Brand ManagerLand O'Frost Jan 2021 - Sep 2024Munster, In, Us* Grew the LOF brand to record market share and significant revenue and profitability growth through execution of pricing actions, merchandising strategy, and brand-building efforts. * Led cross-functional team to launch new package sizes, Premium brand hard salami, and a channel-specific twin-pack for club stores (the brand's first US-based club store distribution). * Refreshed DeliShaved portfolio of items with reduced sodium and several flavor improvements.* Led development of brand volume building blocks tool used through the company's brand strategic and capacity planning process * Developed brand strategic plans. * Managed direct reports, developing an assistant brand manager to be promoted to associate BM. Remotely managed an R&D team member in a direct reporting relationship as well.
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Associate Brand ManagerTyson Foods Oct 2017 - Dec 2020Springdale, Ar, UsManage Tyson Grilled & Ready (unbreaded) frozen chicken portfolio, a $200M business, with responsibility for forecasting and consumption analysis, P&L management, 4P's, strategy development, and more. Lead department-level R&O process and consumption reporting. • Developed and implemented business turnaround strategy focused on key consumer insights and needs. The changes led to F19 brand growth of 2%, the first growth in five years, against a declining unbreaded category. • Currently finishing complete portfolio quality overhaul, coordinating with insights, analytics, artists, R&D, regulatory, packaging and more to substantially improve quality while reducing product costs by $3MM/year.• Launched 5 new sustaining innovations from concept to commercialization• Tracked consumption and shipments to react to and proactively address market conditions• Assisted in development of sales stories, briefs, and evaluation of creative with agency, design, and shopper marketing partners. • Led team of ABM’s through segment-level development of annual strategic plan volume database. -
Associate Brand Manager, InnovationTyson Foods Oct 2015 - Oct 2017Springdale, Ar, UsABM Club Innovation, Tyson brand• Successfully led cross-functional team in developing and commercializing 10 new Tyson chicken products for the club channel, yielding $25MM+ in combined innovation revenue. • Developed pro-forma P&L’s and briefs for 50+ sustaining innovation projects in coordination with cross-functional partners, then presented for approval. Achieved stage gate advancement with a 100% success rate. • Worked closely with customer teams to develop innovation specific to club customer and consumer needs.
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Marketing And Operations Strategy InternSymbology Clothing May 2014 - Aug 2014Fort Worth, Texas, UsDeveloped marketing strategy and recommended new brand initiatives and positioning directing the organization towards new consumer areasImplemented a system of SKUs to enable streamlined inventory management and analysis of sales data, then spearheaded a class of interns in implementing the system Maintained relationships with overseas partners, negotiated pricing, and expedited productionUnified many accounting and inventory processes by establishing a functioning Quickbooks account -
Secondary Marketing Team Lead And Pricing SpecialistPrimary Residential Mortgage Apr 2010 - Jul 2013Salt Lake City, Ut, UsSupervised a team of 7 Secondary Marketing Analysts at a mortgage lock desk; including training, performance reviews, and replying to escalated concerns.Implemented software solutions and automation saving $100K+ in labor as well as reducing losses for data inconsistencies.Restructured pricing/compensation model to comply with Dodd-Frank mortgage regulationsMaintained a massive Optimal Blue-based pricing system that provided mortgage eligibility and pricing to branches at 99.9% accuracy while applying over 300 different sets of profit margins on hundreds of mortgage products.Employee of the Month, December 2011. -
Secondary Marketing AnalystPrimary Residential Mortgage Feb 2009 - Apr 2010Salt Lake City, Ut, UsProvided pricing for mortgage loan scenarios, locked rates with outside investorsCreated "preferred responses" to common Secondary Marketing and competitive concerns
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Business Analyst In MerchandisingTarget Corp. Apr 2007 - Jan 2008Minneapolis, Mn, UsManaged infant/toddler girls' clothing purchases and inventory allocation to 1600+ Target stores nationwide.Coordinated with outside vendors and internal partners to ensure the right quantity of the right product went to the right stores at the right time, troubleshooting issues and continually adapting orders for changing market conditions. Increased profitability of spring/summer programs by $500K+ by performing an analysis of case packs sent to stores. -
Promotions ManagerHogi Yogi/Teriyaki Stix Apr 2006 - Feb 2007Grassroots community marketing for a regional restaurant chainCreated internal corporate memos sent to restaurantsCreated/distributed promotional materials and administered contests to increase salesCreated a database to assess ROI of company promotions and coupon redemptions
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Marketing Specialist InternEdumetrics Institute Dec 2005 - Aug 2006Redesigned a website and created marketing collateral for a local non-profit organization. Assisted in marketing strategy for release of an educational software product.
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Marketing Development InternObelis S.A. May 2005 - Aug 2005Brussels, Be(Brussels-based consulting firm and Eurpoean Authorized Representative)Developed email advertising campaigns and marketing materials used at trade shows.Planned strategy and contracts for new consulting services to a new worldwide market segment (toys manufacturers).
Brandon Stephenson Skills
Brandon Stephenson Education Details
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University Of North Carolina At Chapel HillMarketing And Operations -
Brigham Young UniversityBusiness Management
Frequently Asked Questions about Brandon Stephenson
What company does Brandon Stephenson work for?
Brandon Stephenson works for Land O'frost
What is Brandon Stephenson's role at the current company?
Brandon Stephenson's current role is Senior Brand Manager.
What is Brandon Stephenson's email address?
Brandon Stephenson's email address is br****@****ods.com
What is Brandon Stephenson's direct phone number?
Brandon Stephenson's direct phone number is +180140*****
What schools did Brandon Stephenson attend?
Brandon Stephenson attended University Of North Carolina At Chapel Hill, Brigham Young University.
What are some of Brandon Stephenson's interests?
Brandon Stephenson has interest in Social Services.
What skills is Brandon Stephenson known for?
Brandon Stephenson has skills like Marketing, Marketing Strategy, Market Research, Management, Leadership, Marketing Research, Microsoft Excel, Financial Analysis, Strategy, Data Analysis, Pricing, Finance.
Who are Brandon Stephenson's colleagues?
Brandon Stephenson's colleagues are Jermaine Upshaw, Jeanette Marino, Natasha Brown, Ashley Copus, Donna Piper, Serena Jones, Brian Kastner.
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