Brandon Stephenson Email & Phone Number

Chicago, Il, Us

Munster, In, Us

Manage Land O'Frost branded lunchmeat portfolio, including Premium, Bistro Favorites, and DeliShaved product lines.

Munster, In, Us

* Grew the LOF brand to record market share and significant revenue and profitability growth through execution of pricing actions, merchandising strategy, and brand-building efforts. * Led cross-functional team to launch new package sizes, Premium brand hard salami, and a channel-specific twin-pack for club stores (the brand's first US-based club store distribution). * Refreshed DeliShaved portfolio of items with reduced sodium and several flavor improvements.* Led development of brand volume building blocks tool used through the company's brand strategic and capacity planning process * Developed brand strategic plans. * Managed direct reports, developing an assistant brand manager to be promoted to associate BM. Remotely managed an R&D team member in a direct reporting relationship as well.

Springdale, Ar, Us

Manage Tyson Grilled & Ready (unbreaded) frozen chicken portfolio, a $200M business, with responsibility for forecasting and consumption analysis, P&L management, 4P's, strategy development, and more. Lead department-level R&O process and consumption reporting. • Developed and implemented business turnaround strategy focused on key consumer insights and needs. The changes led to F19 brand growth of 2%, the first growth in five years, against a declining unbreaded category. • Currently finishing complete portfolio quality overhaul, coordinating with insights, analytics, artists, R&D, regulatory, packaging and more to substantially improve quality while reducing product costs by $3MM/year.• Launched 5 new sustaining innovations from concept to commercialization• Tracked consumption and shipments to react to and proactively address market conditions• Assisted in development of sales stories, briefs, and evaluation of creative with agency, design, and shopper marketing partners. • Led team of ABM’s through segment-level development of annual strategic plan volume database.

Springdale, Ar, Us

ABM Club Innovation, Tyson brand• Successfully led cross-functional team in developing and commercializing 10 new Tyson chicken products for the club channel, yielding $25MM+ in combined innovation revenue. • Developed pro-forma P&L’s and briefs for 50+ sustaining innovation projects in coordination with cross-functional partners, then presented for approval. Achieved stage gate advancement with a 100% success rate. • Worked closely with customer teams to develop innovation specific to club customer and consumer needs.

Fort Worth, Texas, Us

Developed marketing strategy and recommended new brand initiatives and positioning directing the organization towards new consumer areasImplemented a system of SKUs to enable streamlined inventory management and analysis of sales data, then spearheaded a class of interns in implementing the system Maintained relationships with overseas partners, negotiated pricing, and expedited productionUnified many accounting and inventory processes by establishing a functioning Quickbooks account

Salt Lake City, Ut, Us

Supervised a team of 7 Secondary Marketing Analysts at a mortgage lock desk; including training, performance reviews, and replying to escalated concerns.Implemented software solutions and automation saving $100K+ in labor as well as reducing losses for data inconsistencies.Restructured pricing/compensation model to comply with Dodd-Frank mortgage regulationsMaintained a massive Optimal Blue-based pricing system that provided mortgage eligibility and pricing to branches at 99.9% accuracy while applying over 300 different sets of profit margins on hundreds of mortgage products.Employee of the Month, December 2011.

Salt Lake City, Ut, Us

Provided pricing for mortgage loan scenarios, locked rates with outside investorsCreated "preferred responses" to common Secondary Marketing and competitive concerns

Minneapolis, Mn, Us

Managed infant/toddler girls' clothing purchases and inventory allocation to 1600+ Target stores nationwide.Coordinated with outside vendors and internal partners to ensure the right quantity of the right product went to the right stores at the right time, troubleshooting issues and continually adapting orders for changing market conditions. Increased profitability of spring/summer programs by $500K+ by performing an analysis of case packs sent to stores.

Grassroots community marketing for a regional restaurant chainCreated internal corporate memos sent to restaurantsCreated/distributed promotional materials and administered contests to increase salesCreated a database to assess ROI of company promotions and coupon redemptions

Redesigned a website and created marketing collateral for a local non-profit organization. Assisted in marketing strategy for release of an educational software product.

Brussels, Be

(Brussels-based consulting firm and Eurpoean Authorized Representative)Developed email advertising campaigns and marketing materials used at trade shows.Planned strategy and contracts for new consulting services to a new worldwide market segment (toys manufacturers).

Master Of Business Administration (M.B.A.), Marketing And Operations

Bs, Business Management