Brian Stowell Email & Phone Number

San Jose, California, Us

Promoted to expand the global marketing reach of the channel marketing teams and deliver efficiencies in messaging, partner engagement, and key product launches, increasing B2B revenue. Leading a team of 5 in marketing operations, partner communication, content development, email automation, global campaigns, events, portal management, journey, and incentive development. Facilitating leadership collaboration across Business Group Alliance and Partner Alliance teams, creating global and regional strategies for Alliance partners. Develop, manage, and financially responsible for the global channel marketing budget annually.► Relaunch partner portal globally across 5 regions and ten languages by developing strategic direction, leadership alignment, and team engagement, increasing partner engagement by 20%. ► Simplified global partner communications by creating key marketing content and events for the regions reducing resources and increasing productivity by 50%.𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀: B2B Marketing: Global Strategy | Lead Generation | Go-To-Market | Message | Sales Enablement | Content Strategy | Vertical Marketing | Account-Based Marketing | Events | Marketing Automation | Social Media | Alliance Marketing | Financial Analysis | End Customer MarketingPartner Marketing: Channel Strategy | Budget Management | Content development | Communication | To & Through Partner Messaging and Marketing | NPI | Marketing Automation | Portal Development | Partner Engagement and Growth | Growth Incentive Programs | MAP | MDF Management | Deal Registration Analytics: Google | KPI Metrics | Salesforce | Tableau | Impartner | Informed Decision-makingLeadership: Engagement | Employee Development & Growth | Coaching | Mentoring | Collaboration | Thought LeadershipTechnology Stack:Salesforce | Impartner | Marketing View | Tableau | Monday.com | Post Beyond | Google Workspace | Zoom | MSFTMarkets: Technology | Video Conferencing | Audio | Peripherals

San Jose, California, Us

Recruited to take channel & partner marketing to the next level, implement process, increase partner engagement, and establish KPI and ROI for partner programs. Led a regional team of six (6) Channel Marketers in the US, Canada, and Latin America, focused on expanding partner engagement, marketing campaigns, deal registrations, and aligning partners to Logitech's messaging. Manage $700M channel partner network of leading technology Distributors, NSPs, VARs, and SMB contractors. Established processes and analytics to measure marketing effectiveness and ROI while implementing new marketing technology. ► Propelled Deal Registrations by 30% Q/Q by implementing partner incentives, events, and promotions. ► Boosted Partner Portal engagement and database by 50% by list generation and awareness promotions► Drove informed decision-making and effective marketing programs by developing best practices, new processes, and ROI for decision-making. 𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀: B2B Marketing: Regional & Global Strategy | Lead Generation | Campaign Message Development | Sales Enablement | Partner Development | Partner Marketing | Content Strategy | Promotional Campaigns | Vertical Marketing | Account Based Marketing | Event Marketing | Email | Social Media Partner Marketing: Channel Strategy | Budget Management | Content | Communication | Messaging | NPI Launch | Email Marketing | Partner Portal Development | Partner Engagement and Growth | Growth Incentive Programs | MAP | Marketing Development Funds | Deal Registration |Analytics: Google | KPI Metrics | ROI | Salesforce | Tableau | Informed Decision-makingLeadership: Engagement | Development & Growth | Coaching | Mentoring | Collaboration | Thought Leadership | Technology Stack:Salesforce | Impartner | Marketing View | News on Demand | Tableau | Monday.com | Post Beyond | Google Workspace | WorkDay | Zoom | MSFT Teams Markets: Technology | Video Collaboration | Audio Visual | Workstation Peripherals

Los Angeles, California, Us

Recruited to drive demand generation and brand awareness, and formalize digital marketing, and analytics to improve marketing performance (ROI). Lead team of 9 marketers, global brand, ecommerce, demand generation, social media, partner marketing, content, product marketing, creative design, and marketing operations. Manage $5M marketing budget and oversee two branded websites and ecommerce sites. Enable the call center, inside and outside sales teams. Established analytics dashboards to measure marketing effectiveness and built MarTech (Marketing Technology) stack by working with CTO.► Enhanced website traffic 50% YoY by optimizing content and using analytics for decision-making.► Propelled sales qualified leads 3% YoY by adopting usage of targeted lists and optimizing messaging. ► Boosted contact database 60% by awareness and list generation► Increased revenues 10%+ YoY through integrated marketing campaigns and brand awareness.► Drove informed decision-making and effective marketing campaigns by developing best practices playbook on use of analytics and decision testing.𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:B2B Marketing: Strategy and Vision | Lead Generation | Digital Strategies | Brand Management | Ecommerce | PR | Sales Enablement | Content Strategy | Customer Acquisition | Promotional Campaigns | Retargeting & Vertical Marketing | ABM | Website Development | Event Marketing |Product Marketing: Launch Strategies | Budget | Content | Market Research | SAAS | Rental Analytics: Google | KPI Metrics | ROI | Salesforce | Informed Decision-making | WebsiteLeadership: Engagement | Team Development | Coaching | Mentoring | RecruitingTechnology: Salesforce | Pardot | Live Chat | Power BI | Basecamp | LinkedIn | SharePoint | Kentico | Teams | Google Markets: Industrial | Aerospace | Defense | IOT | Telecom | Automotive | Semiconductor

Everett, Wa, Us

Built upon previous role and expanded channel partner marketing team (from 1 to 4) and field marketing team (overall team of 12) to optimize channel partner marketing, distribution merchandising, digital marketing, sales enablement, and brand awareness. Directed inside sales team of 10 on interim basis. Managed $7M annual budget, within 2.5% accuracy rating. Established annual marketing strategic plan to elevate awareness, POS, and lead conversion. Directed lead generation, digital marketing, marketing automation, and B2B-focused website. ► Drove brand awareness and developed compelling messaging for customers by building regional marketing team, which supported distribution partners, sales teams with trade shows and sales events.► Sustained 3%-8% average YoY POS growth by focusing product mix on high-margin sales.► Propelled 3% YoY growth for five-year period by introducing annual marketing metrics.𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:B2B Marketing: Strategic Planning | Digital | Email | Vertical Marketing | Lead Generation | Value Selling | Sales Enablement | Promotions | Merchandising | Events | Podcasts | Content Development | SAAS | Mobile AppProduct Marketing: NPI Forecasts | Account Forecast | Launch Strategies | Value Proposition Development | Market Validation | Pricing | Market Research | Mobile App Development | Project Management | TrainingData Analytics: Google Analytics | KPIs | ROI Analysis | WebsitePartner Marketing: Referral Programs | Affiliates | Deal Registration | Incentives | MDF | Partner Locators | Co-Op Funds | Strategic Account Management | Channel DevelopmentExecutive Leadership: Team Engagement | Employee Development | Team Growth | Coaching | Mentoring | Team Building | Recruiting | Process DevelopmentTechnology: Dynamics | Eloqua | Converisca | WebEX | Power BI | Trello | Bazaarvoice | Price Spider | Teams | SharePointMarkets: Industrial | Electrical | Electronics | HVAC | Automation | Automotive | OEM | Retail

Everett, Wa, Us

Built regional B2B marketing team of 12 and channel partner marketing team of 1 to boost revenues with end customers, expand partner marketing and increase market awareness. Developed website, promotional page, distributor partner marketing web content and relationships, and messaging for industrial customers. Led cross-functional teams comprised of business units, engineering, planning, and regional sales, to grow revenue, launch new products, and deliver high-impact marketing campaigns.► Grew revenue 20% for North American team by implementing new product launch process, enhancing channel communication, and aligning sales teams.► Achieved 35% lead conversion rate on all marketing campaigns by identifying customer needs, formulating value proposition and competitive differentiation, and creating compelling messaging.► Increased number of customers 17% annually by using targeted personas and focusing on verticals.𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:B2B Marketing: Strategic Planning | Vision | Lead Generation | Digital | Social Media Strategies | Email | Vertical Target Marketing | Promotion | Value Selling | Sales Enablement | Marketing Automation | Promotion | Integrated Campaigns | Merchandising | Direct Marketing | EcommerceProduct Marketing: Forecasts | Marketing Plans | Budget Development | Business Plans | Inventory Management | Sales & Partner Training | Mobile App Launch | Project Management | Pricing StrategiesPartner Marketing: Referral Programs | Affiliates | Deal Registration | Incentives | MDF | Partner Locators | Co-Op Funds | Strategic Account Development Data Analytics: Website | Google Ads, Remarketing & Key Words | POS | KPI Metrics | Informed Decision-making Executive Leadership: Team Engagement | Coaching | Mentoring | Team Building | Recruiting | Cross-Functional Communications Technology: Dynamics | Eloqua | Go To Webinar | Power BI | Bazaarvoice | SharePoint | Price Spider

Everett, Wa, Us

Promoted to drive B2C and B2B product revenue and profitability growth for the $330M global Service Industrial Tools business. Manage multiple product categories through the full lifecycle from beginning to end. Developed global marketing and pricing strategies. Led cross-functional teams and traveled internationally.►Achieved 30%+ annual vitality rate (revenue from new business) by leading 1-5 product launches annually.► Maintained 10% NPI growth YoY, producing $300K in revenue through new product launches.► Propelled 30% growth YoY by implementing strategic growth plans for new and existing products.► Launched new product which captured $3M in first-year revenue and achieved 75% market share.𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:Marketing: Catagory Vision & Strategy | Product Launch Strategies | Digital | Vertical Marketing | Social Media | Partner Marketing | Strategic Account Management | Value Selling | Sales Enablement | Technical Content Development | Sales Content | Promotions | Merchandising | Point of Purchase | Email Marketing | Direct MailProduct Management: Product Forecasts | Global Marketing | Product Marketing | Lifecycle Management | Budget | Costing | Profitability Forecasts | Business Plans | Market Research | VOC | Production Forecasts | Viability Analysis | Executive Buy-In | Test Marketing | Revenue Accountability | Global and Regional Pricing StrategiesData Analytics: Website Analytics | Key Performance Metrics | Campaign ROI | Profitability Targets | Informed Decision-makingLeadership: Employee Engagement | Employee Development | Coaching | Team Building | Recruiting | Top Grading

Everett, Wa, Us

Promoted to achieve profitability and growth targets. Launched ecommerce website within an accelerated timeframe.► Financial and Marketing responsibilities for a $138 million global business unit for Temperature, Distance and Testers product lines with a $750k marketing budget o Responsible for annual revenue plan and monthly sales forecasting o Responsible for the development and monthly cash flow management of business unit budget o Developed and implemented new products holding vitality above 30% o Tracked business KPI’s providing executive leadership with monthly report outs on business position► Responsible for global marketing and strategic plans for the business unit ► Developed & led marketing activities utilizing end-user and channel promotions meeting growth objectives► Led business unit strategies and marketing plans to achieve company growth targets► Built, launched, and marketed Fluke’s online store providing a first-year growth rate of over 50% ► Developed, justified, implemented worldwide product pricing strategies for business unit► Developed and directed the placement, pricing, and promotion of new products► Oversaw the Business Unit’s NPI (New Product Introduction) process to successfully launch new products► Responsible for Product Life Cycle Management for business unit utilizing VOC to determine product mix, market, and competitive position, and channel placement

Everett, Wa, Us

Recruited to manage new business line and manage transition acquired brand to Fluke while driving revenue growth.► Financial and Marketing responsibilities for a $45 million global business unit for Temperature Products with $400k marketing budget o Responsible for annual revenue plan and monthly sales forecasting o Responsible for budget development with monthly cash flow management responsibility o Implemented new products holding vitality above 30% of total revenue o Tracked business KPI’s providing executive leadership with monthly report outs on business position► Responsible for global marketing and strategic plans for the business unit ► Developed & led marketing activities utilizing end-user and channel promotions meeting growth objectives► Developed, and implemented worldwide annual pricing strategies for business unit products► Responsible for PLCM utilizing VOC to determine product mix, market & competitive position, and channel► Led the business unit’s NPI (New Product Introduction) process to successfully launch new products► Led the Merger, Strategy, and Expansion of the Raytek temperature product line to the Fluke brand and the partner network.► Led the Merger, Strategy, and Expansion of Comark's temperature product to the Fluke brand.

Charlotte, North Carolina, Us

Recruited to North American Software Product Manager to successfully develop and implement product strategies, NPI launches, Feature Prioritization, Accessories launches, and exceeding software product goals. ► Responsible for the strategic direction of all software products across multiple business locations. ► Plan, drive, & execute company strategies and product roadmaps. ► Implemented PLCM with a focus on “end-of-life” plans to maintain company direction. ► Lead product planning activities to develop a precise understanding of customer needs.► Collaborated with Software Development team, Project Management, Sales, Marketing, and Training. ► Development of future software products and solutions. ► Responsible for the voice of the customer, creating product road maps with feature releases plans► Manage the execution of the software development plan to release to market successfully.► Develop and Manage strategic direction of the software products releases, which incorporates the development & validation of the MRD and quantify ROI for product features. ► Create market pricing models, conducting customer interviews and validation of roadmaps, ► Resource allocation and development prioritization. ► Accountable for new and existing business analysis to make a “go/no go” decision. ► Market research and analysis; competitor analyses, markets, SWOT, sales forecasts, market trends, and proposed new product introductions. ► Manage product introduction process, including identifying beta sites and conducting beta tests.► Sales Engagement and technical support to sales, partners, and dealers and conduct training.𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:Product Management: Marketing Requirement Documents | Feature Prioritization | Project Management | Technical Content | Partner Marketing | VAR Management | Marketing Research | VOC | Forecasting | Beta TestingTechnology: Bugzilla | Microsoft Project | MS Office | Lunix | Outlook | Lotus Notes

Recruited to manage national accounts and develop marketing strategy and content. As the Sales and Marketing account manager, I Innovated, managed, motivated, and set goals for the marketing team and manufacturing representatives. Traveled, represented, and promoted new and existing product lines to customers. Worked with advertising agencies to develop promotional strategies and assist in the execution of those strategies. Managed the strategic direction of temperature and control product families by working cross-functionally with engineering, quality, manufacturing, manufacturing representatives, and service teams. Directed and lead the inside sales and customer service team of three people. Effectively releasing new products that deliver excellent revenue return on aggressive timetables. Responsible for ensuring the temperature and control product’s market requirements are satisfied and that products were launched into the market on time and successfully. Strategic development of the temperature and control products strategies included developing and validating market requirements, quantifying ROI, pricing models, competitive analysis, and validating the product roadmap to ensure proper resource prioritization. Planned, drove, and executed marketing strategy for the temperature and control products. Performed analysis activities such as competitor analysis, sales forecasts, and market trends, then developed new marketing programs and new products to match the industry assessment.𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:Marketing: Catalog Content | Catalog Development | Email Marketing | OEM Marketing | Technical Content Development | Sales Enablement | Marketing Campaigns | Marketing ContentSales: Strategic Account Management | OEM Engineering Customization | New Account Management | Inside Sales LeaderMarkets: Heavy Equipment | Lawn & Garden Equipment | Heavy Vehicle | AutomotiveTechnology: MS Office | Excel | Adobe

Southfield, Michigan, Us

Managed all aspects of several product lines sold in multiple vehicle markets. Managed all products and marketing tasks for an $8 million product sales base. Responsible for developing and maintaining a $450 thousand department budget. Accountable for long-term marketing strategies and business plans.𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:Product Management: Pricing Strategies | Catagory Strategies | Engineering Customization | Strategic Account Management | Techincal Content | Profit Analysis | OEM Marketing Markets: Heavy Vehicle | Recreational Vehicle | Technology: Excel | AS400 |