Barbara Stretchberry

Barbara Stretchberry Email and Phone Number

Award-Winning Content Creator & Editor | Develops Content Strategies that Reach Diverse Audiences | Skilled Leader of Teams | Expert in Content Development @ Facility Guidelines Institute
st. louis, missouri, united states
Barbara Stretchberry's Location
Greater Madison Area, United States
About Barbara Stretchberry

I’m the best of both worlds: a talented writer and editor who creates and develops award-winning content AND a skilled behind-the-scenes manager of all the details that make a project hum. I love getting deep into editing a book or brainstorming new content as much as I love building production schedules or managing budgets. I have 20+ years’ experience in creating engaging, relevant, and strategic content for diverse audiences. I manage complex and challenging processes and projects with ease, always with an eye for improvement. My knack for building strong and collaborative relationships means I can negotiate even the toughest agreement, and I can build trust and appreciation as a leader of in-house staff and freelance networks.My expertise includes:• Editing• Writing• Content Development• Team Management & Leadership• Publishing Plans• Content Strategy• Project Management • Contract Negotiations• Workflow Improvement• Budgeting• Production Scheduling• Adobe Creative SuiteI’m available to discuss new opportunities that are in the greater Madison area or are remote-based. Contact me at bstretchberry@gmail.com.

Barbara Stretchberry's Current Company Details
Facility Guidelines Institute

Facility Guidelines Institute

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Award-Winning Content Creator & Editor | Develops Content Strategies that Reach Diverse Audiences | Skilled Leader of Teams | Expert in Content Development
st. louis, missouri, united states
Employees:
10
Barbara Stretchberry Work Experience Details
  • Facility Guidelines Institute
    Managing Editor
    Facility Guidelines Institute Nov 2023 - Present
    Madison, Wisconsin, United States
  • American Girl
    Executive Editor | Leads Content Strategy And Development For Non-Fiction Content
    American Girl 2010 - Nov 2023
    Middleton, Wisconsin, United States
    • Revitalized 15-year-old backlist title (The Care & Keeping of You) by creating a series of books to support and extend content. After launch, The Care & Keeping of You 1 and The Care & Keeping of You 2 spent a combined 150 weeks on New York Times Bestseller list. Developed and implemented nationwide Barnes & Noble bookseller event to build audience engagement at launch.• Concepted, developed, and edited American Girl’s first book for boys, Guy Stuff. Followed up with Guy Stuff: Feelings. These boy titles and their sister titles (The Care & Keeping of You 1 & 2, The Feelings Book) are consistently American Girl’s top 5 selling titles year over year. • Extended content through licensed product partnerships and retail experiences, driving brand engagement and reach.
  • American Girl
    Senior Managing Editor | Managed Editorial Business For Content Development Team
    American Girl 2005 - 2010
    • Developed and controlled annual content budgets. • Set and monitored production schedules for all content projects• Negotiated and executed contracts, including work-for-hire and advance-against-royalty agreements. • Streamlined existing contract process and improved workflow that ensured contracts were negotiated and executed before projects’ start dates. Improved communications with internal partners as well as external authors, artists, and agents.• Wrote and edited content for American Girl magazine.
  • American Girl
    Managing Editor
    American Girl 1998 - 2005
  • New Moon Girls
    Managing Editor
    New Moon Girls 1995 - 1998
    Duluth, Minnesota, United States

Barbara Stretchberry Education Details

Frequently Asked Questions about Barbara Stretchberry

What company does Barbara Stretchberry work for?

Barbara Stretchberry works for Facility Guidelines Institute

What is Barbara Stretchberry's role at the current company?

Barbara Stretchberry's current role is Award-Winning Content Creator & Editor | Develops Content Strategies that Reach Diverse Audiences | Skilled Leader of Teams | Expert in Content Development.

What schools did Barbara Stretchberry attend?

Barbara Stretchberry attended University Of Northern Colorado.

Who are Barbara Stretchberry's colleagues?

Barbara Stretchberry's colleagues are David B. Uhaze, Ra, Cara Dellechiaie, Craig Dawson, Pamela James Blumgart, Moira Cleary, Heather Livingston, Bridget Mcdougall.

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