Briana Strother Email & Phone Number

Dallas, Tx, Us

- Lead and develop the Digital Experience Enablement team- Oversee the digital transformation of marketing automation, personalization, and product maximization of current and future tools and platforms- Create and lead in the implementation of scalable solutions for the long-term success of the marketing automation program and proactively prepare for the future and changing industry standards- Develop timelines for project development in consideration of resource allocation- Drive process improvements and automation, including, but not limited to, audience creation, email development, recurring campaigns, and marketing automation capabilities- Collaborate with marketing teams to create innovative capabilities to drive marketing strategy forward and ensure follow-through against promised timelines- Lead individual contributors within Marketing to drive and execute the company’s strategic plan- Stay abreast of the marketing technology landscape, tracking trends, conducting competitive analysis, and sharing findings with team and leadership- Evaluate potential new tools bringing value to the business or processes- Lead and participate in an RFP process and negotiating contracts (new and renewals)

Houston, Tx, Us

Houston, Tx, Us

- Product Manager/Product Owner for Marketing Operations Team (10 DevOps Members)- Lead a team of 4 Subject Matter Experts (SEO/Content, Social Media, Email Marketing, Video/Virtual Events)- Work with sponsors, stakeholders, Design, Communications, IT, and outside vendors to align campaigns across all digital channels and objectives - Leads, mentors, coaches, and develops the digital marketing team, as well as oversees vendor relationships/freelancers- Develops DX Marketing processes, procedures, and workflows - Defines digital advertising campaign strategies, tactics, and test plans to achieve business objectives- Creates and activates media buying strategies that create product awareness as well as drive qualified consumers.- Develops, launches, and optimizes ROI-driven advertising campaigns across the digital landscape including email marketing, social, paid search, display, mobile and other online marketing channels- Drives continuous optimization across all facets of campaigns by partnering with cross-functional teams to develop, localize, and test new ad copy, banners, content, and landing pages- Develops, manages, and optimizes segmentation strategies for trigger campaigns based on audience analysis, behaviors, campaign performance, etc.- Oversees audience segmentation strategies based on insights collected across all channels (email, social, paid media, and customer data).

The Woodlands, Texas, Us

- Lead promotional & marketing alignment for an omnichannel experience - Salesforce & Bronto ESP with Movable Ink Tools- Develop innovate ways to reengage existing customers & lead generation for new ones - Create & manage marketing briefs/campaigns - Manage all aspects of email marketing from high-level strategy to day-to-day execution - Vendor on-boarding & drive initiatives through legal/compliance - Monitor performance and provide reporting on a YTD, MTD, and YOY basis - Manage budget and provide forecasting - A/B testing, segmentation, optimizing where appropriate - Collaborate with teams both in & outside of department to meet organization’s goals - Hyperlocalization marketing techniques with SMS - Create marketing copy that resonates with core customers’ needs

Houston, Tx, Us

Senior Marketing Manager (September 2017 – Present)-Direct management of 3 Marketing Coordinators -Creates & manages marketing calendar & aligns with promotional planning -Established the brand voice & created an always-growing Copy Guide -Writes creative copy for campaigns, website, emails, SMS, social media, blog, radio, and print -Budget planning, management, and day-to-day invoicing for all Marketing initiatives -Contract negotiations & new vendor on-boarding -Run email marketing through Bronto with Email Aptitude (now Elite SEM) -Implemented & manages franREWARDS Loyalty Program from concept to roll-out with OLR-Lead mobile marketing strategy & execution with Vibes (mobile wallet & SMS) -Utilizes surveying tools (Capre Group & Vision Critical) to gain deeper insight & data on guests -Uses AgilOne in conjunction with Oracle CE CRM to develop single view of guests -Presents creative & strategy to EVP & CEO for feedback -Utilizes Google AdWords for SEM in partnership with Elite SEM-Develops PR strategy using Meltwater -Runs Retargeting through Steelhouse -Works with ecommerce team to use & test Evergage, Stylitics, Bloomreach & Chatbots -Manages Gift Cards through SVS (card allocation, third parties, & creative solutions)-Coordinates all projects for our national charitable partner, the ASPCA®

Houston, Tx, Us

-Determined bigger-picture marketing strategies with team & executives -Brainstormed new marketing campaigns and determine & align timelines-Managed marketing calendar for design, photography, social, vendor, and merch/buyer teams-Proofed all assets for grammatical accuracy before print or deployment & SEO optimization -Interviewed prospective vendors and manage existing vendors-Analyzed weekly/monthly/quarterly marketing & ecomm reports -Performed content audits quarterly -Wrote on-brand content for in-store print, email, online, social, and internal communications-Utilized Bronto for email marketing -Assisted with affiliate marketing onboarding & initiatives -Oversaw creation and delivery of digital and print assets

Katy, Tx , Us

-Utilize customer personas to lead editorial and e-commerce strategy and content generation-Used NopCommerce e-comm platform & SquareSpace for editorial hosting -Manage the digital/web/print brand copy from concept to execution -Establish brand voice & presence and oversee production for e-commerce and editorial sites-Position products and services in accordance with the target audience and the brand’s core message -Brainstorm copy solutions and strategies with the marketing team-Create & customize transactional & marketing emails in SilverPop-SEO, Google analytics, content mapping, and CMS (content management system) -Content customization and implementation using nopCommerce -Customer acquisition and retention strategy, planning, and execution-Social media strategy, analytics, and tracking Clients Include: Preservation & Creation, Shell Oil & Pointsmith InternalMajor Projects: Click to Chat, Email Marketing, Promotional Marketing, Affiliate Marketing, Personalized URL, Editorial Content, Banner Ads, Facebook Ads, Instagram Account.

Plano, Texas, Us

-Engaged in all phases of the (UX) digital product lifecycle from content strategy to QA-Utilized JIRA for project management with Developers, Designers, and Product Managers-Prepared product for usability testing with clear, direct, and compelling copy choices-Recommended strategic approaches for communicating product information to users-Wrote user-focused copy that promotes product engagement and understanding -Collaborated with designers, product managers, and development teams-SEO analytics and product positioning within site-Employee resources allocation & budget planning -Individual and group demos and presentation of deliverables/projectsMajor Projects: Sephora brand integration, My JCPenney Rewards loyalty program, Mix & Match, Buy Online Pick Up in Store, Product Description Page Revamp, My Recommendations, Email Marketing Campaigns, Checkout Experience, Click to Chat, Customer Service Communications, and JCPenney App.

Irving, Texas, Us

-Concept development for creative platforms, digital and print campaigns -Copywriting for: direct mail, e-mail (using ExactTarget), websites/microsites, social media, and TV-Developed compelling copy to motivate specific consumer behaviors-Worked with Strategy to utilize consumer data and intelligence -Ensured client needs were met and kept decks updated every round-Presented projects/pitched concepts both to clients and internally Clients Include: Tempur-Pedic, Honda, VCA, Gatorade, UCB, GSK, Abbott Nutrition (Ensure & EAS Protein), Texas Farm Bureau Insurance and Targetbase Internal

Denton, Tx, Us

-Managed the building during scheduled events and rentals-Wrote & designed marketing documents and assisted in projects-Communicated directly with Director to promote events-Routing of incoming calls, crisis management, and communication with media-Maintained files in accordance with state retention laws-Completed brand audits and proofread for VP of Marketing-Managed Marketing calendars and scheduled appointments

-Worked closely with Marketing regarding customer experience and website content -Created customer communications and scripts for inquiries, issues, and comments -Reported to the board quarterly with Guest Relations findings-Handled deliveries, vendors, guests and potential Franchisees-Designed office map to help new employees and visitors -Communicated with Managers & Area Managers daily in regards to guest satisfaction-Completed tracker documents as well as charts for Operations