Briana Strother
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Briana Strother Email & Phone Number

People-focused leader with 15+ years driving digital transformation and strategy across multiple industries at Southwest Airlines
Location: Dallas-Fort Worth Metroplex, United States, United States 11 work roles 1 school
1 work email found @conns.com 2 phones found area 713 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email b****@conns.com
Direct phone (713) ***-****
LinkedIn Profile matched
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Current company
Role
People-focused leader with 15+ years driving digital transformation and strategy across multiple industries
Location
Dallas-Fort Worth Metroplex, United States, United States

Who is Briana Strother? Overview

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Quick answer

Briana Strother is listed as People-focused leader with 15+ years driving digital transformation and strategy across multiple industries at Southwest Airlines, based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a work email signal at conns.com, phone signal with area code 713, and a matched LinkedIn profile for Briana Strother.

Briana Strother previously worked as Digital Experience Enablement Manager at Southwest Airlines and Marketing Director at Wellby Financial. Briana Strother holds B.A., English & Business Management from University Of North Texas.

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Email format at Southwest Airlines

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{first}.{last}@conns.com
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AeroLeads found 1 current-domain work email signal for Briana Strother. Compare company email patterns before reaching out.

Profile bio

About Briana Strother

Clifton Strengths: 1 - Communication, 2 - Input, 3 - Restorative, 4 - Strategic, 5 - Activator Enneagram Type 2 - The HelperWith nearly two decades of professional experience in the marketing industry, I find myself at the forefront of driving transformative change and strategic initiatives. Leading the Digital Experience Enablement team, I take pride in nurturing a culture of collaboration and innovation among the talented individuals under my guidance.Over the years, I've witnessed and actively contributed to the digital transformation of marketing automation, personalization, and product maximization across a spectrum of tools and platforms. The ever-evolving nature of the industry motivates me to proactively prepare for the future, ensuring our marketing automation program remains not only current but also scalable for long-term success.In my role, I've developed a knack for creating timelines that consider resource allocation, facilitating optimal project development. Process improvements and automation are central to my responsibilities, whether it's refining audience creation, email development, recurring campaigns, or broader marketing automation capabilities.Collaboration with diverse marketing teams is a cornerstone of my approach, driving the creation of innovative capabilities that propel our overall marketing strategy forward. My leadership extends beyond the Digital Experience Engagement team, as I guide individual contributors within the broader Marketing department to execute the company's strategic plan.I've honed the ability to stay ahead of the curve in the dynamic marketing technology landscape. Tracking trends, conducting competitive analysis, and sharing my findings with the team and leadership ensure that our organization remains at the forefront of industry developments.Actively evaluating potential new tools that can bring value to the business or streamline processes is a constant endeavor. Engaging in the RFP process and negotiating contracts, whether for new acquisitions or renewals, showcases my business acumen and strategic decision-making.

Listed skills include Email Marketing, Marketing, Advertising, Copywriting, and 46 others.

Current workplace

Briana Strother's current company

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Southwest Airlines
Southwest Airlines
People-focused leader with 15+ years driving digital transformation and strategy across multiple industries
AeroLeads page
11 roles · 17 years

Briana Strother work experience

A career timeline built from the work history available for this profile.

Digital Experience Enablement Manager

Current

Dallas, TX, US

- Lead and develop the Digital Experience Enablement team- Oversee the digital transformation of marketing automation, personalization, and product maximization of current and future tools and platforms- Create and lead in the implementation of scalable solutions for the long-term success of the marketing automation program and proactively prepare for the.

Apr 2023 - Present

Senior Marketing Manager

Houston, TX, US

- Product Manager/Product Owner for Marketing Operations Team (10 DevOps Members)- Lead a team of 4 Subject Matter Experts (SEO/Content, Social Media, Email Marketing, Video/Virtual Events)- Work with sponsors, stakeholders, Design, Communications, IT, and outside vendors to align campaigns across all digital channels and objectives - Leads, mentors.

Jul 2020 - May 2022

Senior Marketing Manager (Digital: Email & Sms Focus)

The Woodlands, Texas, US

- Lead promotional & marketing alignment for an omnichannel experience - Salesforce & Bronto ESP with Movable Ink Tools- Develop innovate ways to reengage existing customers & lead generation for new ones - Create & manage marketing briefs/campaigns - Manage all aspects of email marketing from high-level strategy to day-to-day execution - Vendor.

May 2019 - Jun 2020

Senior Marketing Manager (Digital Focus: Email, Sms, & Loyalty Focus)

Houston, TX, US

Senior Marketing Manager (September 2017 – Present)-Direct management of 3 Marketing Coordinators -Creates & manages marketing calendar & aligns with promotional planning -Established the brand voice & created an always-growing Copy Guide -Writes creative copy for campaigns, website, emails, SMS, social media, blog, radio, and print -Budget planning.

2017 - 2019 ~2 yrs

Marketing Manager (Digital Focus: Email & Copywriting)

Houston, TX, US

-Determined bigger-picture marketing strategies with team & executives -Brainstormed new marketing campaigns and determine & align timelines-Managed marketing calendar for design, photography, social, vendor, and merch/buyer teams-Proofed all assets for grammatical accuracy before print or deployment & SEO optimization -Interviewed prospective vendors and.

2016 - 2017 ~1 yr

Senior Copywriter (Digital Focus)

Katy, TX, US

-Utilize customer personas to lead editorial and e-commerce strategy and content generation-Used NopCommerce e-comm platform & SquareSpace for editorial hosting -Manage the digital/web/print brand copy from concept to execution -Establish brand voice & presence and oversee production for e-commerce and editorial sites-Position products and services in.

2015 - 2016 ~1 yr

Senior Copywriter

Plano, Texas, US

-Engaged in all phases of the (UX) digital product lifecycle from content strategy to QA-Utilized JIRA for project management with Developers, Designers, and Product Managers-Prepared product for usability testing with clear, direct, and compelling copy choices-Recommended strategic approaches for communicating product information to users-Wrote.

2014 - 2015 ~1 yr

Copywriter

Irving, Texas, US

-Concept development for creative platforms, digital and print campaigns -Copywriting for: direct mail, e-mail (using ExactTarget), websites/microsites, social media, and TV-Developed compelling copy to motivate specific consumer behaviors-Worked with Strategy to utilize consumer data and intelligence -Ensured client needs were met and kept decks updated.

2011 - 2014 ~3 yrs

Marketing Assistant

Denton, TX, US

-Managed the building during scheduled events and rentals-Wrote & designed marketing documents and assisted in projects-Communicated directly with Director to promote events-Routing of incoming calls, crisis management, and communication with media-Maintained files in accordance with state retention laws-Completed brand audits and proofread for VP of.

2009 - 2011 ~2 yrs

Community Management

-Worked closely with Marketing regarding customer experience and website content -Created customer communications and scripts for inquiries, issues, and comments -Reported to the board quarterly with Guest Relations findings-Handled deliveries, vendors, guests and potential Franchisees-Designed office map to help new employees and visitors -Communicated.

Oct 2007 - Sep 2009
1 education record

Briana Strother education

  • University Of North Texas
    University Of North Texas
    English & Business Management
FAQ

Frequently asked questions about Briana Strother

Quick answers generated from the profile data available on this page.

What company does Briana Strother work for?

Briana Strother works for Southwest Airlines.

What is Briana Strother's role at Southwest Airlines?

Briana Strother is listed as People-focused leader with 15+ years driving digital transformation and strategy across multiple industries at Southwest Airlines.

What is Briana Strother's email address?

AeroLeads has found 1 work email signal at @conns.com for Briana Strother at Southwest Airlines.

What is Briana Strother's phone number?

AeroLeads has found 2 phone signal(s) with area code 713 for Briana Strother at Southwest Airlines.

Where is Briana Strother based?

Briana Strother is based in Dallas-Fort Worth Metroplex, United States, United States while working with Southwest Airlines.

What companies has Briana Strother worked for?

Briana Strother has worked for Southwest Airlines, Wellby Financial, Conn'S Homeplus, Francesca’S®, and Pointsmith.

How can I contact Briana Strother?

You can use AeroLeads to view verified contact signals for Briana Strother at Southwest Airlines, including work email, phone, and LinkedIn data when available.

What schools did Briana Strother attend?

Briana Strother holds B.A., English & Business Management from University Of North Texas.

What skills is Briana Strother known for?

Briana Strother is listed with skills including Email Marketing, Marketing, Advertising, Copywriting, Integrated Marketing, Social Media, Strategy, and Microsoft Word.

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