Embraced the dual role of CEO and CTO at Fofuuu, steering the company through a critical pivot towards B2B and autism therapies and broader digital health solutions focused on professionals.Key Achievements:- Fofuuu Edu: An Android and iOS app with over 2,500 therapeutic activities for autism and special conditions, based on ABA science and neuroscience. A complex challenge integrating technical therapeutic needs, AI models for digitalizing activities, engaging children, and providing controls for adults.- Fofuuu for Clinics: A web-based B2B SaaS solution for multidisciplinary clinics, enhancing the efficiency of therapeutic sessions through comprehensive data management, AI-driven therapy plan customization, and progress tracking.- Automated Activity Metrics System: Developed an innovative automated system for activity metrics collection in Fofuuu Edu, adding eight new metrics previously unobservable without digital assistance.- AI and Compliance Initiatives: Implemented LGPD and HIPAA compliance. Introduced AI-driven tools for real-time adaptation in therapy activities, and began exploring LLM integrations for enhanced insights, customer support, and activity development.- Content Production and Standardization: Designed and implemented advanced internal tools and methodologies. This approach streamlined content organization, standardized therapy goals and mechanics, and accelerated production while ensuring high-quality therapeutic activities.- Strategic Leadership: Guided Fofuuu through fundraising (securing R$ 1.5 M from Bossa Nova, Samsung, and Finep), team expansion, and product diversification. Fostered a culture of innovation and resilience, especially during challenging financial periods.- Clinical Study Leadership: Led a pivotal clinical study with Unimed, collaborating with lead therapists to structure the study and develop new efficiency metrics. The study revealed an average skill acquisition speed increase of 17%, with peaks at 31%.

Stepping into the CTO role with secured funding, my focus shifted towards building and leading a robust product team, while also continuing to contribute significantly to the technical development of our platform.Key Responsibilities and Achievements:- Team Building and Partnership: Spearheaded the hiring process for product development roles, including developers, designers, artists, and animators. Formed a strategic partnership with a game development studio, which provided additional development support and helped reduce initial costs.- Culture and Process Management: Cultivated a strong team culture and implemented agile methodologies along with basic CI/CD and DevOps pipelines, enhancing efficiency and collaboration within the team.- Product Roadmap Coordination: Oversaw the product roadmap, balancing customer feedback with business objectives. This led to the production of over 150 therapy games, multi-platform support, user and patient management system, subscription-based monetization, basic BI dashboards, and therapy management tools.- Technical Leadership and Development: As Lead Developer, I was responsible for code reviews and app architecture. Continued to refine our signal processing input system, adapting it for a broader audience by incorporating advanced MEL spectrogram analysis with neural network-trained filters so it could be used with phoneme acquisition and generalization activities.- Stakeholders and Presentations: Assisted the CEO in sales pitching and investor meetings, ensuring comprehensive coverage of all aspects of our technology and product.

Lead the research and developed the PhoneNet model, an ambitious endeavor to develop a deep learning model for real-time phoneme classification, aimed at enhancing our speech therapy tools.Key Contributions and Achievements:- Research and Development: Initiated and led the research to develop a real-time voice-to-phoneme classification system. Adapted a ResNet model to work with Mel-log spectrograms features, fine-tuning hyper-parameters and layers to create an efficient, lightweight model.- Model Optimization: Focused on optimizing the model for isolated phoneme classification, crucial for speech therapy techniques used in conditions like autism and Cleft Lip and Palate. This included unique sounds and syllables often used in therapeutic settings.- International Collaboration: Partnered with a machine learning team from Singapore, leveraging their expertise in Speech-to-Text systems. Despite resource constraints, we successfully collaborated on a pro-bono basis, enriching our model with expert insights.- Proof-of-Concept and Data Collection: Successfully developed a Proof-of-Concept, followed by launching the "Donate your Voice" campaign. Created an online platform for collecting, cleaning, and labeling phoneme speech samples, amassing 70k samples for initial training and fine-tuning of the model.- Publication: Authored and published a paper titled "PhoneNet: A Neural Network with Deep Learning for Real-Time Phoneme Recognition in Digital Games" at the 26th Brazilian Congress of Speech Therapy. This publication detailed the development and efficacy of PhoneNet, highlighting its 91.54% accuracy in phoneme recognition and its innovative application in speech therapy.

Navigated the Client Loyalty MVP towards a successful launch, by harmonizing user experience insights with strategic product development, I played a key role in delivering a product that not only met business objectives but also enriched the overall user experience.Responsibilities and Achievements:- Project Analysis and Strategy Refinement: Conducted a comprehensive analysis of the ongoing project, identifying key areas for improvement. Utilized my expertise in user experience and product development to refine and align the MVP with Nubank's strategic goals.- Collaborative Development and Alignment: Worked closely with product designers and coordinated with various stakeholders to gain necessary approvals. Managed the integration of the MVP into Nubank's existing product ecosystem, ensuring a seamless user experience.- Prototyping and Validation: Led the creation and testing of functional prototypes, incorporating real user feedback. This added a crucial validation step before the MVP's official launch.- Communication Strategy and Integration: Assisted in designing effective communication strategies and integrating them within the existing app framework to ensure a cohesive user experience.- Technical Planning and Story Development: Utilized my technical background to formulate clear and comprehensive development tasks and user stories, facilitating a smooth translation of business requirements into technical solutions.Impact: My consulting role at Nubank was instrumental in navigating the Client Loyalty MVP towards a successful launch. By harmonizing user experience insights with strategic product development, I played a key role in delivering a product that not only met business objectives but also enriched the overall user experience.

Identified the potential to adapt a product created at Betri Studio into a tool for speech therapy, focusing initially on Cleft Lip and Palate rehabilitation.Key Responsibilities and Achievements:- Product Repurposing and Innovation: Leveraged an existing product from Betri, transforming it into a therapeutic tool. This adaptation was inspired by a speech therapist associate, guiding our focus on Cleft Lip and Palate.- Prototype Development: Developed a prototype that utilized sound signal analysis to convert airflow into real-time game inputs, enabling patients to engage in airflow training activities through interactive gameplay.- Research and MVP Creation: Conducted extensive research among speech therapy professionals to understand their daily challenges and needs. This research led to the creation of the first MVP, which included functionalities addressing these pain points.- Clinical Testing and Validation: Initiated clinical testing of the MVP with early adopters, gathering valuable feedback and data to refine the product further.- Investor Pitching and Funding: Successfully pitched the business concept to investors, securing our first round of funding. This milestone allowed us to expand the team and onboard a third founder who took over the CEO role, enabling me to concentrate on technology development and innovation.

Co-founded Betri Studio, guided the company in establishing itself as a niche innovator in digital solutions, focusing on technology, user experience, and gamification for corporate clients. My responsibilities spanned strategic planning, business development, product design, and technology leadership.Innovative Project Development:- Led the creation of custom digital solutions aimed at enhancing employee engagement and internal communication, integrating gamification strategies.- Managed multidisciplinary teams and their alignment with multiple stakeholders, ensuring cohesive collaboration across UX design, software development, and project execution.Major Projects:- McDonald's Institute: Developed an engaging digital experience with gamification elements to educate employees about the organization's history, values, mission and vision, boosting internal engagement and knowledge sharing.- Wella: Implemented a comprehensive HR management system with gamified features, enhancing adoption and engagement within the commercial team.- MAC Construction: Devised a rewards and experiences system linked to the sales team’s performance, incorporating elements like social interaction, avatars, and prize systems to encourage healthy competition and collaboration.- Zambon Pharmaceuticals: Created a unique, interactive system for the Fluimucil educational campaign, combining entertainment with product knowledge, thereby increasing brand engagement.

Led the developmnent of a courses web-engine, where I honed my technical skills and gained valuable insights into e-learning platform development. It laid the foundation for my understanding of scalable and user-friendly e-learning solutions.Role and Involvement:- Development Role: Contributed as a junior developer to the creation of an Editor and Runtime for MCS Java’s online courses. This project was aimed at transitioning to a B2C market, requiring a focus on robust and optimized solutions.- Technical Execution: Involved in developing a Flash-based course creation engine, with an emphasis on performance and user accessibility.- LMS and SCORM Integration: Worked on integrating the runtime with Learning Management Systems (LMS) in compliance with SCORM standards, including functionalities like progress bookmarking and learner path management.- Autonomous Decision-Making: Despite being in a junior role, I was entrusted with a degree of autonomy in certain aspects of the engine's development, allowing me to contribute to its overall architecture and direction.

Junior Game and Course Developer at E-Guru, a São Paulo-based company specializing in interactive Flash applications for e-learning, I was part of a dynamic team that created educational content for corporate clients' HR departments.Role and Contributions:- Development and Innovation: Worked on developing Flash applications for e-learning and courses, primarily targeting HR departments, employee training, and continuous education.- Technology Upgrade Initiative: Advocated for and led the transition from ActionScript 2 to ActionScript 3. This shift aimed to overcome limitations such as code embedded in Flash objects, which hindered versioning and code reuse.- In-House Engine: Assigned the critical task of developing an in-house pseudo-engine and internal tools. This facilitated designers in custom course creation, significantly improving efficiency and adaptability in response to market demands.- Engine Editor Development: Created an intuitive course editor that saved projects in a JSON format, integrating assets and business logic. This system streamlined project distribution and consumption by the engine's runtime, allowing for easy addition of new features and shareable code across projects.- Leadership in Technical Innovation: Assigned to work on the engine's development full-time, my efforts culminated in a more efficient, version-controlled, and competitive product offering.Learning and Growth: This experience was instrumental in transitioning from academic to professional software development. I learned the complexities of bringing products to production, balancing technological upgrades with practical concerns like backward compatibility and client environment constraints.

Developed basic tasks on course creation workflows, I honed my technical skills and developed a keen eye for process improvement and automation. It laid the groundwork for my understanding of efficiency in software development workflows.Role and Contributions:- Primary Task: Initially tasked with translating e-learning courses from Portuguese to Spanish, involving repetitive and time-consuming work.- Automation Initiative: Recognizing the potential for process optimization, I dedicated personal time to develop a script to automate translation tasks. Utilized PowerShell scripts for file and folder management and created a Flash plugin for text replacement within Flash files.- Process Improvement: Successfully streamlined the translation process, significantly reducing the time required for course localization. This system was later adopted by other team members, enhancing overall team efficiency.- Course Development: Post-translation project, I was entrusted with straightforward development tasks within the company's main course development pipeline, marking my initial foray into practical software development.