Brian Tademy, Mba Email & Phone Number

Mission Viejo, Ca, Us

United States

Managing all aspects of store operations, ensuring financial, operational and safety controls are met. Leading a team of direct reports and volunteers. Ambassador for South County Outreach to promote and build the brand name in Orange County. AccomplishmentsA successful Grand Opening week of activities to include chamber ribbon cutting event that exceeded sales and foot traffic expectations.Maintaining appropriate inventory levels, refresh displays, donations, pricing strategy and promotions to maximize sales.Leading local store marketing efforts including social media platforms with the support of corporate marketing.Establishing Community Outreach programs with YMCA, OC Hispanic Chamber, Laguna Niguel Business Chamber, Saint Timothy Church, Girls Scouts, Boy Scouts and other local business partners.Creating a positive work environment for employees and volunteers to include a retention program.Hosting at least one in-store event each quarter for example Storytime, Pet Adoption, Wine & Cheese Donation/Fundraiser Evening and hosting a Chamber meeting.Successfully launching and developing the Upscale Marketplace selling products from entrepreneurial small businesses with joint social media campaigns.

Mission Viejo, Ca

GetUpside, Sales ConsultantMarketed mobile cash back application for restaurants, grocery, and gas stations. Attended Denny's conference and successfully generated 41 franchisee leads with multiple restaurant concepts over 1,000 restaurants resutling in 22 follow up meetings and 18 franchisees in sign up process. LA KISS Arena Football, Director | Sales | Partnership Activation | Digital /Web MarketingDeveloped new partnerships and maintained current sponsorships with regional and national brands. Total sales/trade value of $1,280,000.

Mission Viejo, California, United States

Responsible for the physical and digital event participation for Amazon Freight that will drive shipper engagement, build brand awareness, increase thought leadership through speaking opportunities, collect sales leads to conversions and support customer retention efforts.Managing an event team to execute 12 events in 2023 including booth, sponsorship and speaking/thought leadership opportunities. Responsible for event budget and creative direction development for each event to drive attendees participation to generate leads and/or move shippers forward in the sales process.Developed a rigorous tier based selection process to attend events measured on return on investment, shipper engagements and thought leadership brand impressions.Enhance strategic alliances with Amazon Freight Enterprise, Small Business, Inbound and Partnership teams to ensure events are impactful with shipper and partnership engagements that provides opportunities to moves the sales/partnership process forward.

Greater Seattle Area

Developed and supported Earth Month activities that included Lunch & Learns, LinkedIn posts and email campaigns with the Sustainability team at corporate and site levels.Created ATS PEAK 2022 video series that included the importance of ATS Safety Rules and community engagement activities on a global scale.Charter member of the STAMP Partnership Advisory Board to assist with the selection process of sustainability projects that get funded by Amazon.Established the Return to the Bingo Office plan for ATS employees to include creating the Wiki, employee engagement activities and developed Lunch & Learns to facilitate productivity and synergy amongst teams. Established partnerships to creative community engagement and team building activities for employees.Event management responsibilities for the Safety All Hands, Amazon Freight tradeshows, RelayCon and FASTforward Sustainability events. Core team member for providing strategic direction, creative ideas, agenda topics, presentation feedback, logistics, entertainment and social media platforms.

Irvine, California, United States

Consulting with clients for Rise Up For You a motivational and professional development company. Excelling as a professional speaker and corporate trainer on leadership, emotional intelligence and diversity & inclusion curriculums. Focus on enhancing company culture and people development through teaching soft skills, aka human skills. Through the core principles; educate, inspire, experience, and connect, I really enjoy facilitating emotional intelligence discussions and breaking down unconscious bias for individuals and businesses. The goal to lead them to be the best they can be.Provide business consulting on companies' strategic business plans for future growth and optimizing business organization structure to enhance workflow and communication. The focus is to create leadership opportunities within the organization to build brand awareness, increase sales, improve operations and enhance the company culture.Assist with the design and execution of interactive and experiential events, one-to-one coaching programs, corporate trainings and workshops, with a special focus on the people, emotional, and social skills needed to be successful in today’s world personally and professionally.

Irvine, Ca

Consulting with the professional Orange County Soccer Club leading marketing activation for partnerships, non-profits and VIP experiences for sponsors at OC Soccer Club games. Provide leadership in local store marketing, program partnerships and event planning to enable successful marketing activities. Generated over $148,000 in revenue.* Negotiated and signed two new corporate sponsors Northgate Markets and Grocery Outlet for $25,000 in revenue. * PSQ Lead with the United Way to execute the inaugural 2019 Corporate Soccer Cup that raised $40,000 in donations.* Developed strategic partnerships with non-profit organizations: Big Brothers Big Sisters, Boys & Girls Club, Make-A-Wish, United Way and OneOC executing fundraising programs to generate $78,000 donations. Responsible for Winter Fest OC sponsorships and activation. Initiated creative development of sales and marketing collateral to build awareness and sales. Leading contributor with the development of a strategic marketing plan for Winter Fest OC. Generated over $100,000 in revenue.

Emeryville, California

Partnered with VP Marketing on the brand strategy and marketing execution. Managed the Field Marketing Grand Opening Team that developed and executed advertising, media outreach, grand opening plans, and local store marketing plans aligned to brand standards for 30 new stores in 2017.Worked collaboratively with the Digital Team to increase engagement with digital, social (Facebook, Instagram) and email acquisition for the Grocery Outlet system. Established strategic partnerships with Senior Directors of Operations and influential Independent Operators.Budgeting | Training* Administered a $2 M marketing budget to execute layered marketing (i.e. media, digital, social, print, OOH, local store marketing, regional partnerships including Los Angeles Dodgers and LA regional food banks).* Leverage training department resources to establish LSM training curriculum for personal development.

Mission Viejo, Ca

Collaborated cross-functionally with finance and marketing agencies to design and implement the marketing/media strategy to increase sales and traffic for 795 company and franchise restaurants with total sales of $1.27 B. As a high-energy team builder and functional expert, set priorities and goals and plans for the team, and delivered a single message with clarity in priorities aligned to company objectives.Accomplishment* Managed initial investment of $150,000 with value over $600,000. Led partnership with LA Dodgers Friday Night Fireworks. Tagged Denny’s on all television and radio media, print, in-stadium signage, billboards.Multicultural MarketingPromoted by CMO to develop Hispanic and African American marketing strategies, plans, communication platforms, and marketing programs to increase sales and driving customer traffic in that market. Accountable for $1 M budget to execute public relations diversity and multicultural marketing programs. Hispanic units outperformed general market units by 5% in sales and 2% in traffic. Co-ops and Partnerships | Field & Brand Marketing Strategies - Digital, Mobile, Social MediaTo meet sales and traffic goals, collaborated cross-functionally with crew members and internal and external principals to develop comprehensive co-op programs and strategies including digital, mobile, and social campaigns with sports and music at the national, regional, local, and neighborhood levels. Tie-ins with promotional partners included Coca-Cola, Los Angeles Lakers, Los Angeles Angels, San Diego Zoo, and Knott’s Berry Farm. Marketing Objectives: Sales, Brand Loyalty, ROI MethodologiesDeveloped and executed marketing objectives (i.e. sales, customers, ROI, brand loyalty goals). Used ROI methodologies to evaluate effectiveness of marketing strategies, tactics, and programs. Identified support needs for the restaurants, provided feedback, and recommended adjustments to influence the evolution of programs, systems, and processes.

Costa Mesa, Ca

Led a sales team of 6 accountable for territory management for sales and marketing of order confirmation systems and outdoor display solutions for drive-thru applications. Established sales quotas and compensation plans. Developed a Customer Success Manager position to offload customer service issues from salespeople. Training & Development | AnalyticsEstablished a training budget, identified and customized training needs for each salesperson, and developed a pier to pier program. Led weekly sales team meetings to share best practices. Evaluated performance using Salesforce CRM and internal analytics. International/Domestic Sales & Marketing Planning | Partnership Development | BudgetingThrough effective teamwork, collaborated cross-functionally with internal and external C-Level executives and key administrators to develop and execute an international/domestic sales plan and product marketing activities (i. e. pricing, sales collateral, advertising, tradeshows). Leveraged multiple partnerships to expand a global footprint while maintaining a local presence and identity. Consistently exceeded sales business plan every year.Accomplishments* Achieved $13.0 MM in sales; administered and managed a sales/marketing budget of $1.9 M. * Negotiated complex business agreements with fast food restaurants (i.e. McDonald’s restaurants worldwide).

Manhattan Beach, Ca

Hired, trained, and developed 2 very successful marketing management level associates to execute direct level work; established and administered a marketing budget for classes. Implemented a 12-month marketing calendar including LTOs and formed strategic partnerships (i.e. Dole Fruit, Pepsi, Tropicana, Quaker Oats) to build Robeks’ national awareness. Increased same store sales 6.7% (2007).Accomplishments* Executed regional marketing programs (i.e. Washington Redskins, San Diego Red Cross, LA Marathon). * Opened Robeks at Staples Center, included LA Kings promotion with media and 3 co-branded figurine nights.* Created an on-line tool for franchisees to order menu boards, local store marketing plans and grand openings.* Successful product introduction of Naturallylight Smoothies which were a 1/3 less calories, sugar and carbs with no artificial sweeteners. Sales mix of 7% after 3 months.

Mission Viejo, Ca

Directed the marketing and sales strategies for 825 Denny's units in 23 states and Western Canada, administered and managed a marketing budget of $2+ M. Negotiated over $950,000 of free added value radio and television advertisements for Denny's from promotional partners.Accomplishments* Leading cross functional teams of company operations, franchisees, finance and legal to build co-op marketing plans designed to profitably build sales and guest counts for Denny's largest markets.* Negotiated an $80,000 investment with the Arizona Diamondbacks sponsorship, a value of $500,000.* Developed and executed community based programs with Northwest Harvest Food Bank , Make a Wish and Boys & Girls Clubs.* Developed and created marketing programs with minor league baseball teams, SeaWorld, Ringling Brothers Circus and San Diego State University.

Irvine, Ca

Effectively managed a team of 12 account executives to achieve business plan for volume and profit all four years. Promoted and requested by VP to be the lead NAE that successfully renegotiated the El Pollo Loco contract. Excelled at establishing new and maintaining relationships. Accomplishments* Awarded Top Gun Award as the Best National Account Executive in the Coca-Cola Western Region (150+ AEs).* Renegotiated 10 chain customers (i.e. El Pollo Loco, Johnny Rockets, IHOP, Claim Jumper, Viejas Casino).* Managed revenue of $19.5 MM delivering $4.3 MM in controllable economic profit.* Consistently exceeded sales business plan every year; exceeded target profit and volume plans in each of three years with El Pollo Loco, profit plan 2002 $1.7 M.AnalyticsCollaborated with a cross-functional team (Finance/IT, Operations, Marketing) to build a model through sales analysis, trends, marketing incentives, marketing programs, and competitive analysis. Determined ROI on a restaurant concept (Chain) and investment to make with contractual elements, successfully increasing sales. HR | Onboarding | Training & Development | AnalyticsHandled onboarding components and trained, coached, mentored, and developed personnel. Created PODS (4 salespeople per POD, assigned one salesperson as lead for each POD, and created leadership opportunities for them. Employed Salesforce CRM and internal analytics to evaluate performance.Accomplishments* Trained, mentored, and coached 2 new hires as entry-level salespeople, using the bench strength program, to be hired as salespeople in 6 months.* Established a weekly “Brown Bag Lunch Program” to train salespeople in marketing.* Conducted brand positioning workshops, LTO optimizations, menu board redesigns, custom market research, mystery shopping, suggestive selling, and competitive analysis for customers as a value-added partner.

Roseville, California, United States

Position: Marketing Development Specialist Led global development of co-marketing plans and programs for Direct Connect Operations with Hewlett- Packard printer divisions. Responsible and achieved a global sales quota of $230 million for Hewlett-Packard external printer.

Irving, Texas, United States

Promoted to lead Hewlett-Packard account team responsible for sales and marketing of HP personal computer and peripheral products for CompuCom Systems. Managed a sales team of 6 direct reports and 20 indirect reports.Exceeded sales quota of $170 million and managed a marketing budget of $2 million.

Irving, Texas, United States

Responsible for Hewlett-Packard Major Account CompuCom Systems selling personal computers, printers, scanners and other high-tech devices. Strategically selected HP product lines to sell into businesses through HP resellers.Increased sales of Hewlett-Packard business at CompuCom Systems from $18 million to $150 million in 5 years.Achieved sales quota and profit goals every year.

Mba, Marketing

Bs, Marketing