• Led a complete overhaul of the tech and product organization to improve cross-team collaboration & execution, brought in product best practices across our product and larger organization, and scaled our team from 25 to 50 to meet our ongoing and future needs as a leader in the digital pet healthcare market.• We have recently launched the transformation of the FirstVet platform, laying a new foundation to enhance our B2B strategy and elevate our customer experience. This overhaul enables seamless integrations across 1st and 3rd party verticals, allows us to rapidly innovate our products focused on telemedicine, automated triage, continued pet healthcare, and veterinarian tools, and ensures FirstVet remains at the forefront of veterinary technology.

• Joined Omio during the pandemic to lead the overall end-to-end customer experience and allow Omio to recover successfully from the travel decline. Rebuilt a product organization of 40+ product managers, UX designers, and researchers to build the best-in-class transport booking platform in Europe.• Worked with my leadership peers to ensure we set a clear vision and goal for the organization, focused our efforts on maximizing ROI, and introduced clear reporting and goal frameworks to keep all teams aligned and accountable. • Focused the product organization on clear customer use cases to drive the recovery, resulting in our core acquisition funnel increasing beyond pre-covid levels by 25%. • Drove a full life cycle review of retention flywheel which resulted in teams having a clear understanding of how they impact both the short and long-term KPIs of our customers and resulting in a 20% improvement in 30-day retention within 6 months.

• Led the organization responsible for our core hotel conversion funnel. Drove an end-to-end re-envisioning of our core customer experience by focusing on clear achievable outcomes and milestones, building adaptable experiences utilizing machine learning, and balancing short and long-term experimentation to overcome a declining conversion trend, resulting in €100m+ of incremental LTV.• Responsible for a direct organization of 85+ individuals; addressed gaps in strategic execution by identifying and onboarding under-utilized groups of individuals across the business.• Was the Product Craft Leader at Booking.com for a community of 250+ product managers, responsible for building out a best-in-class product culture, defining core competencies and knowledge curriculum, improving our hiring quality, and ensuring we grow our people.

• Built from the ground up a multidisciplinary team of 80+ across product, commercial, design, data, and engineering, focused on driving growth through the use of rewards, messaging, and customer engagement. Reported to the CMO and responsible for the full P&L of the group.• Created and scaled a new personalized reward and loyalty ecosystem of products and core services directly responsible for 3%+ overall growth and €300 million+ in annual incremental revenue.• Validated and scaled several other new products including an overhaul of our personalized messaging infrastructure, a customer engagement platform for customer-to-customer communication, and other technical platforms to allow for the scalable rollout of the Booking Wallet.

• Built and oversaw a growth and loyalty product group responsible for driving 45% of our month/month growth through referrals, customer engagement, and marketing personalization.• Led strategic shift away from financial-based incentives by focusing on behavioral economics, customer insights, and customer values; delivered 30% reduction in CPA and increased growth rate by 50+%

• Started Macys.com innovation lab with 12 engineers and designers, building web and mobile products focused on customer values including user-generated content, loyalty, gamification, and community.• Responsible for product development generating over $75 million USD of new revenue in 2015 while decreasing development time/costs by 80%. • Expanded lab development teams from 1 to 7 teams over the course of the first-year acting as the principal product leader, driving a fundamental change from waterfall-style development to a data and hypothesis-based agile development method.

• Defined and led the vision, strategy, and goals for the product partnership program focusing on partner products, platform integrations, and custom development to drive engagement and retention across our customer base, growing platform revenue by 500% in the first year to $1 million+ ARR. • Responsible for new 3rd party product development including mobile, web, and backend solutions on the Box Platform.

• Managed 3rd party development and production of original IP for GameFly and Leap Motion; Partners included Electronic Arts, Corel, Autodesk, Sony, Roundarch, Valve, SEGA, RGA, Google, Amazon, and Evernote.

• First hire in the platform group responsible for defining and scaling core platform technologies as well as partnering with game publishers to drive 1st party porting of 20+ titles to our platform.• Led platform product development on APIs and SDKs based on partner needs, user insights, and competitive analysis scaling the platform to 200+ independent titles.